Logo
Paradigm Trends

Paradigm Trends is hiring: Content Marketing Specialist in Manhattan

Paradigm Trends, Manhattan, NY, United States

Content Summary: Content Marketing Specialist at Manhattan, for Paradigm Trends

Position: Content Marketing Specialist

Location: New York City (Hybrid)

Reports to: Marketing Coordinator


About Paradigm Trends

 

At Paradigm Trends, we’re pioneering the hospitality industry by delivering effortlessly elevated guest experiences. With four decades of expertise, we are committed to providing bespoke, yet affordable, premium-quality bath, bar, and room accessories that are sustainably crafted and responsibly sourced.

 

We are looking for a Content Marketing Specialist to join our dynamic marketing team. If you have a passion for crafting engaging content, growing communities, and making meaningful contributions to a team that values creativity, initiative, and professional growth, this is the opportunity for you.


Key Responsibilities

  • Content Creation: Develop high-quality, visually appealing content, including graphics, photos, and videos that resonate with our audience and enhance brand visibility.
  • Copywriting Excellence: Write compelling content (captions, blogs) that effortlessly shifts between polished corporate communications and witty, conversational social media copy, ensuring alignment with Paradigm Trends’ brand voice and messaging.
  • Community Engagement: Build and nurture relationships with followers, hotels, designers, and all other industry professionals in our ICP to foster a vibrant online community.
  • Social Media Strategy: Prepare and execute strategies for Instagram, LinkedIn, TikTok, Shorts, and Pinterest.
  • Performance Metrics & Analysis: Monitor, analyze, and report on content and campaign performance using tools like Google Analytics, Later, and Bit.ly. Use insights to refine strategies and maximize ROI.
  • Email Marketing: Support email campaigns and newsletters to maintain cohesive messaging across all touchpoints.
  • Trend Analysis: Stay ahead of the curve by researching emerging social media trends, competitor strategies, and best practices in B2B and hospitality marketing.

 


Qualifications

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 2–3 years of experience in social media marketing, content creation, or digital marketing, preferably in B2B.
  • Exceptional writing and storytelling skills with the ability to craft compelling copy for diverse platforms.
  • Proven success in managing and growing social media accounts, particularly Instagram, LinkedIn, and TikTok/Shorts.
  • Proven proficiency in Canva, Illustrator, Photoshop, CapCut, Google Analytics, Later, Bit.ly, and Salesforce.
  • Analytical mindset with the ability to translate data insights into actionable strategies.
  • Strong organizational skills with the ability to manage multiple priorities and meet deadlines.
  • A creative self-starter who thrives in a hybrid (Mon-Thurs in office, Fri remote) role of independent execution and collaborative teamwork.

 


Why Join Paradigm Trends?

At Paradigm Trends, you’ll join a close-knit team of forward-thinking professionals passionate about creating effortlessly elevated guest experiences in the hospitality industry. Here, your ideas matter, your creativity will shine, and your contributions will directly influence the success of our brand.


  • Hands-on experience with a growing B2B brand in the hospitality industry.
  • Opportunities to lead projects and develop project management skills.
  • Professional growth within a supportive, innovative, and creative work environment.
  • The chance to contribute to high-impact marketing initiatives that shape industry trends.


Benefits of Position

  • Annual salary of $55,000
  • Matching 401K
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Fridays remote

 

How to Apply

If this sounds like the right role for you, we’d love to see your work! Please submit your application to Alannah@paradigmtrends.com with the subject line “Content Marketing Specialist - [First Name].”


Application Requirements:


  1. Your resume, saved as ‘First Name Last Name_Resume 2025’ and submitted as a PDF.
  2. A portfolio or examples of your marketing, writing, video, photography, and graphic design work.
  3. What’s your favorite piece of B2B content you’ve seen on social lately and why?


Your application will not be considered if you do not answer the above questions.


Applications will be reviewed on a rolling basis as we receive them.