Marketing Manager (Advertising & Brand Strategy) [77046] Job at Onward Search in

Description

We are seeking a highly motivated, passionate and collaborative individual to join the Advertising & Brand Strategy team. This person will take the lead and support a variety of brand and product-oriented upper funnel campaigns/projects -in service of building and driving brand awareness, product consideration and a strong reputation. This role requires a balance of leading campaigns from the early strategic thinking to creative development and production/execution that help deliver on brand and business objectives.

In this role you will:

1. Drive strategy - Collaborate with various internal partners and product marketing leads to understand their business objectives and other components of their full funnel strategy. Lead with internal and external partners to apply our brand strategy and infusing our unique Citizens POV to guide story telling and creative.

2. Partnership - Influence and guide team members from product marketing to Lines of Business and other key stakeholders as well as agencies to develop and execute messaging strategies while driving integration across the enterprise organization.

3. Creative development - Strategically drive the brand halo messaging through integrated campaigns to optimize creative output throughout the funnel. Work to bring the Citizens brand narrative to life across traditional and emerging media, brand activations, branch and digital content.

4. Production/Execution - Manage the campaign through from concept to reality by overseeing the production process (pre/shoot/post production) all while aligning key stakeholders internally

5. Media/Measurement & Budget Management - Collaborate with the mass media team to execute each campaign and share results at key milestones.

6. Brand Team Support - Help with budget management, trafficking and legal approval process throughout post production.

Key partners include Product marketing, Greenhouse (internal creative agency), internal stakeholders, external vendors & agencies, Marketing Operations (COE), Legal/Compliance.

Qualifications

• Bachelors degree in Marketing, Business Management, Communications, or equivalent

• Ability to plan, develop and implement comprehensive multi-channel marketing programs including writing creative briefs and driving data-driven insights and testing strategies

• Proven ability to integrate and deliver with strong partnering and influencing skills.

• Excellent interpersonal and communication skills to develop and nurture relationships, influence key stakeholders, and resolve conflicts independently to mutually agreeable solutions

• Track record of developing creative solutions and strategies to address complex problems

• Self-starter with strong attention to detail, high sense of urgency and ability to work on multiple projects under pressure and meet tight deadlines

• 8+ years marketing and/or advertising experience

• Financial/banking category experience a plus

• Recent advertising agency (account management) and/or digital marketing experience a plus.