Nemours Children's Health
Content Strategist Job at Nemours Children's Health in Wilmington
Nemours Children's Health, Wilmington, DE, United States, 19894
Job Description
Nemours is seeking a Content Strategist to join our Nemours Children's Health team in Jacksonville, FL or Wilmington, DE.
The Content Strategist will play a crucial role in developing, managing, and optimizing content across various platforms to support our mission of creating the healthiest generations of children. This position requires a strong understanding of digital marketing, excellent writing skills, and the ability to create engaging and informative content for diverse audiences.
Essential Functions
1. Content Creation: Develop high-quality, engaging, and informative content for Nemours.org and KidsHealth.org, brand social media channels, newsletters, blogs, and other digital platforms.
2. Content Strategy: Collaborate with the marketing strategy team to create and implement a comprehensive strategy that aligns content across channels, outlines the right messages for our target audiences, and supports our broader organizational goals.
3. SEO Optimization: Optimize content for search engines to increase visibility and drive traffic to our digital platforms.
4. Editorial Calendar: Maintain an editorial calendar to ensure timely and consistent content delivery in collaboration with all Marketing and Communications teams.
5. Research: Conduct research on relevant topics, trends, and best practices in children's health to inform content creation.
6. Collaboration: Work closely with Nemours Children's providers and associates to gather information and create accurate, empathetic, and impactful content.
7. Analytics: Monitor and analyze content performance using analytics tools, and adjust strategies as needed to improve engagement and reach.
8. Compliance: Ensure all content adheres to regulatory guidelines and organizational standards for accuracy, privacy, and sensitivity.
Benefits
• Paid Time Off: Six paid holidays annually and one day of paid volunteer time off.
• Paid Parental Leave: Six weeks of paid leave for new parents at 100% pay.
• Tuition Reimbursement: Up to $5,250 for approved courses.
•Retirement Savings Plan: 403(b) plan with immediate participation and matching contributions; 457(b) program for highly compensated associates.
• Insurance: Basic Life and AD&D
•Disability Coverage: Short- and long-term disability coverage at 60% of salary for non-work-related disabilities.
Requirements
Bachelor's degree in marketing, communications, journalism, or related field required.
Minimum four years of experience in content creation, digital marketing, or a similar role, preferably in a healthcare or nonprofit setting; five plus years preferred.
Familiarity with graphic design and multimedia content creation.
Knowledge of web analytics tools (e.g., Google Analytics).
About Us
Nemours Children's Health is an internationally recognized children's health system. With more than 1.7 million patient encounters annually, we provide medical care in five states through two freestanding state-of-the-art children's hospitals - Nemours Children's Hospital, Delaware and Nemours Children's Hospital, Florida. Our pediatric network includes 80 primary-urgent-and specialty care practices and more than 40 hospitalists serving 19 affiliated hospitals. We generate annual revenues of more than $1.7 billion derived from patient services, contributions from the Alfred I. DuPont Trust, as well as other income.
As one of the nation's premier pediatric health systems, we're on a journey to discover better ways of approaching children's health. Putting as much focus on prevention as cures and working hand in hand with the community to make every child's world a place to thrive. It's a journey that extends beyond our nationally recognized clinical treatment to an entire integrated spectrum of research, advocacy, education, and prevention, leading to the healthiest generations of children ever.
Equity, diversity, and inclusion guide our growth and strategy. We are looking for individuals who are passionate about, and committed to, leading efforts to provide culturally relevant care, reducing health disparities, and helping build a diverse and inclusive environment. All of our associates are expected to ensure that these philosophies are embedded in their day-to-day work with colleagues, patients and families.
To learn more about Nemours Children's and how we go well beyond medicine, visit us at www.nemours.org.
Nemours is seeking a Content Strategist to join our Nemours Children's Health team in Jacksonville, FL or Wilmington, DE.
The Content Strategist will play a crucial role in developing, managing, and optimizing content across various platforms to support our mission of creating the healthiest generations of children. This position requires a strong understanding of digital marketing, excellent writing skills, and the ability to create engaging and informative content for diverse audiences.
Essential Functions
1. Content Creation: Develop high-quality, engaging, and informative content for Nemours.org and KidsHealth.org, brand social media channels, newsletters, blogs, and other digital platforms.
2. Content Strategy: Collaborate with the marketing strategy team to create and implement a comprehensive strategy that aligns content across channels, outlines the right messages for our target audiences, and supports our broader organizational goals.
3. SEO Optimization: Optimize content for search engines to increase visibility and drive traffic to our digital platforms.
4. Editorial Calendar: Maintain an editorial calendar to ensure timely and consistent content delivery in collaboration with all Marketing and Communications teams.
5. Research: Conduct research on relevant topics, trends, and best practices in children's health to inform content creation.
6. Collaboration: Work closely with Nemours Children's providers and associates to gather information and create accurate, empathetic, and impactful content.
7. Analytics: Monitor and analyze content performance using analytics tools, and adjust strategies as needed to improve engagement and reach.
8. Compliance: Ensure all content adheres to regulatory guidelines and organizational standards for accuracy, privacy, and sensitivity.
Benefits
• Paid Time Off: Six paid holidays annually and one day of paid volunteer time off.
• Paid Parental Leave: Six weeks of paid leave for new parents at 100% pay.
• Tuition Reimbursement: Up to $5,250 for approved courses.
•Retirement Savings Plan: 403(b) plan with immediate participation and matching contributions; 457(b) program for highly compensated associates.
• Insurance: Basic Life and AD&D
•Disability Coverage: Short- and long-term disability coverage at 60% of salary for non-work-related disabilities.
Requirements
Bachelor's degree in marketing, communications, journalism, or related field required.
Minimum four years of experience in content creation, digital marketing, or a similar role, preferably in a healthcare or nonprofit setting; five plus years preferred.
Familiarity with graphic design and multimedia content creation.
Knowledge of web analytics tools (e.g., Google Analytics).
About Us
Nemours Children's Health is an internationally recognized children's health system. With more than 1.7 million patient encounters annually, we provide medical care in five states through two freestanding state-of-the-art children's hospitals - Nemours Children's Hospital, Delaware and Nemours Children's Hospital, Florida. Our pediatric network includes 80 primary-urgent-and specialty care practices and more than 40 hospitalists serving 19 affiliated hospitals. We generate annual revenues of more than $1.7 billion derived from patient services, contributions from the Alfred I. DuPont Trust, as well as other income.
As one of the nation's premier pediatric health systems, we're on a journey to discover better ways of approaching children's health. Putting as much focus on prevention as cures and working hand in hand with the community to make every child's world a place to thrive. It's a journey that extends beyond our nationally recognized clinical treatment to an entire integrated spectrum of research, advocacy, education, and prevention, leading to the healthiest generations of children ever.
Equity, diversity, and inclusion guide our growth and strategy. We are looking for individuals who are passionate about, and committed to, leading efforts to provide culturally relevant care, reducing health disparities, and helping build a diverse and inclusive environment. All of our associates are expected to ensure that these philosophies are embedded in their day-to-day work with colleagues, patients and families.
To learn more about Nemours Children's and how we go well beyond medicine, visit us at www.nemours.org.