Senior Design Specialist Job at Granite Bank in Champlin

This is a full-time role. 

Job Title: Senior Design Specialist  

Company: Granite Bank

Location: Hybrid in Champlin, MN 

About Us: Granite Bank is a family-owned community bank headquartered in Cold Spring, MN, with branches in Champlin, MN and Spicer, MN. The bank has built a great reputation within the communities it serves with competitive compensation and benefits and a progressive, forward-looking work culture

Position Summary:   

The Senior Design Specialist is responsible for creating visually compelling content while also developing and executing marketing strategies. This role involves leading marketing campaigns, managing brand identity, and designing graphics for various marketing materials and platforms. This role will manage the day to day of our CRM platform. The ideal candidate will blend strong graphic design capabilities with strategic marketing skills to drive brand awareness and achieve business objectives. 

Key Responsibilities:  

• Day to day management of all graphic design projects, from request, to design, to completion.   
• Overseeing design projects and ensuring designs are timely delivered and adhere to company standards.  
• Design and manage marketing campaigns across various channels, including digital (SEO, SEM, social media, email marketing), print, and events. 
• Develop and execute marketing strategies to increase awareness and sales of bank & mortgage products.  
• Create and implement targeted campaigns to attract and engage potential borrowers and real estate partners.  
• Develop and oversee content that communicates the benefits of mortgage/banking products, including website content, brochures, email newsletters, and social media posts.  
• Conduct market research to identify trends, customer needs, and competitive landscape within the mortgage industry.  
• Be point of contact and maintain library of social media posts, flyers, postcards, and any other marketing collateral needed  
• Marketing and design projects as assigned.

Experience:

• Typically, 3-5 years of experience in marketing and graphic design, with a proven track record of successful campaigns and design projects.
• Experience in a bank, mortgage company setting, or financial services.  

Skills:  

• Strong design skills, across all platforms; such as, but not limited to social media design, flyer design, website imagery design and more.  
• Proven ability to create and manage successful marketing campaigns and lead generation strategies.  
• Strong analytical skills and experience with marketing analytics tools.  
• Excellent communication, negotiation, and interpersonal skills.  
• Proficiency in marketing software and tools (e.g., CRM systems, email marketing platforms, content management systems).  
• Proficiency in graphic design software (e.g. Adobe Photoshop, Illustrator, InDesign).  

What We Offer:  

Competitive salary with comprehensive benefits package, opportunities for growth and professional development, and a dynamic, family-oriented work environment. 

Granite Bank is an Equal Opportunity Employer  

Note: This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.