Communications Director

Communications Director GENERAL STATEMENT: Under the direct supervision of the Vice President of Communications & Strategic Initiatives, the Communications Director is responsible for communications strategies to generate awareness among California’s 30,000 manufacturers and engage CMTA’s members. The Communications Director’s work will encompass a variety of functions, such as overseeing CMTA’s social media, website, and programming for events. This role will be pivotal in shaping the organization’s messaging, driving content aligned with the annual objectives, and fostering engagement with CMTA’s members. RESPONSIBILITIES INCLUDE: Create engaging content: Generate compelling communications and marketing content for various channels, including press releases, blog posts, social media, newsletters, and advertisements. Ensure all content is accurate, timely, and aligned with CMTA’s brand voice and messaging guidelines. Utilize storytelling techniques to convey complex information in an accessible and engaging manner. Manage digital presence: Oversee the organization’s digital presence, including the website, social media channels, email marketing, and online advertising. Develop and implement strategies to grow and engage CMTA’s online audience, increase website traffic, and drive conversions. Lead the development of social media content, while monitoring social media conversations, tracking metrics, and responding to comments and messages in a timely manner. Produce marketing materials: Lead the development and production of marketing materials, such as brochures, presentations, infographics, videos, advertisements, and social media content. Collaborate with the Communications Marketing Associate to ensure materials are visually appealing, on-brand, and effectively communicate key messages. Coordinate printing, distribution, and promotion efforts as needed. Monitor and analyze performance: Utilize analytics tools and key performance indicators (KPIs) to track the impact and effectiveness of communications and marketing efforts. Monitor media coverage, website traffic, social media engagement, email open rates, event attendance, and other relevant metrics. Prepare regular reports and presentations to share insights, trends, and recommendations with CMTA leadership and members. Stay informed and proactive: Stay informed of industry trends, regulatory developments, and current events that may impact CMTA and its members. Monitor news sources, industry publications, and social media channels for relevant content to identify key marketing opportunities. Collaborate with internal teams: Work closely with colleagues across departments, including government relations and membership, to align messaging, coordinate efforts, and achieve shared objectives. Provide communications and marketing support for events, conferences, workshops, and other activities. Serve as a strategic advisor and resource for staff on communications and marketing best practices. SKILLS AND OTHER QUALIFICATION REQUIREMENTS: Possess organizational and time-management skills and be able to multitask. Demonstrate exceptional written and verbal communication skills and have contacts in media. Be willing to travel. Ability to compose photos or videos for social media using an iPhone, Canon DSLR, and/or Cinema Cameras. Be able to lift and carry up to 35 pounds at a time. EDUCATION/EXPERIENCE: BA or BS degree from college or university in communications, public relations, marketing, and/or related fields. Minimum five years of experience in public relations and marketing, journalism, communications, or related fields. Experience using Adobe Creative Suite, such as Adobe Premiere Pro, Lightroom, and Illustrator. Experience in developing, promoting, and implementing a marketing plan for products or services. Experience with paid and unpaid posts on social media such as TikTok, Instagram, Facebook, and Twitter. Capable of writing press releases, articles, promotional and social media copy. Experience managing a small group of employees and independent contractors. Knowledge and hands-on experience using computer systems such as Microsoft Outlook, Word, PowerPoint, and Excel. SALARY RANGE: $75k to $90k (DOE) Employees will also be eligible for an annual performance bonus, which is dependent on your individual performance and the financial performance of the organization. BENEFITS: CMTA offers a competitive benefits package including medical, dental/vision, short & long-term disability, group life insurance, 401K plan, parking, vacation, sick leave, and paid holidays throughout the year. This position description should not be interpreted as all-inclusive. It is intended to identify the primary responsibilities and requirements of the position. The employee may be requested to perform job-related responsibilities and tasks other than those stated in the position description.