Associate Director, Patient Services Marketing

• Position may require up to 30% travel.

This is what you will do:

This position will drive the development, implementation, and day-to-day management of marketing projects supporting digital patient engagement, patient Access Programs and overall the Patient Services brand, OneSource. It will include material development, approval, and roll-out of tactics across a growing number of indications. This will be an excellent opportunity to master patient access and portfolio marketing in a fast-paced growth environment.

You will be responsible for:

• Material development and management of projects focused on patient access (including, but not limited to promotional material, administrative emails, and communication support)
• Material development and marketing management related to patient support services
• Omnichannel and digital marketing tactics related to patient support services
• Supporting development and MLR approval of marketing material for the OneSource brand that is directed to patients, accounts, and other external customers
• Lead channel strategy and development of Field/Patient Engagement tactics, including Email, Direct Mail, Websites, Mobile Apps, Social Media, SMS/MMS, SEM/SEO, and print
• Developing and executing AI-driven marketing campaigns for patients
• Using AI tools for customer segmentation and personalized marketing
• Staying updated with the latest AI technology and trends in health technology marketing
• Working directly with contracted agencies to manage projects within assigned budgets and timelines
• Developing and maintaining good communication and collaboration with many internal cross functional stakeholders

You will need to have:

• Bachelor’s degree in the Life Sciences or other relevant field
• 3-5+ years of professional healthcare industry experience and an understanding of marketing principles, including key principles of brand management, professional promotion, and patient education
• Proven success in leading digital marketing strategies, including Email, Direct Mail, Websites, Mobile Apps, Social Media, SMS/MMS, SEM/SEO, and print
• Proven success in developing and executing AI-driven marketing campaigns for patients
• Experience supporting material through the PRC (MLR) review process
• Proven ability working successfully in a fast-paced cross functional environment with many stakeholders that have competing interests
• Comfort working through uncertainty while managing multiple, competing, and frequently shifting priorities
• Working knowledge of legal, regulatory, and compliance rules within the biotech/pharmaceutical industry
• Ability to work with external vendors during the SOW, PO, and project budget accrual processes
• Strong fluency in English (written and spoken language)
• Strong knowledge of MS Office and ability to create and edit documents using Microsoft PowerPoint, Excel, and Word
• Ability to present to internal and external stakeholders of 2 to 100+ people
• Ability to travel 30%+ of time, including weekend travel
• The duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able, with or without an accommodation to: use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.

We would prefer for you to have:

• Experience working in patient services or market access marketing in the rare disease industry or at an advertising agency supporting a patient services organization
• Strong passion for digital advancement and an innovative mindset
• Long term career aspiration for patient engagement and consumer marketing