Senior Vice President, Audience Strategy Job at Publicisgroupe in Birmingham

Company description

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real-time data that connects world-class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Overview

The Senior Vice President, Audience Outcomes will act as an agency leader supporting cross-client audience needs. The role demands expertise in how to use user signals to drive business decisions which impact client outcomes. You will collaborate across the organization – Brand Experience, Investment, Central Data, Publicis Media teams, and Epsilon team – to develop holistic and strategic approaches to translate the client goals and objectives into actionable data applications.

This position requires a highly motivated, technically savvy, analytic thinker, and entrepreneurial person to lead the teams in how to best use data and ad tech to drive client goals.

Responsibilities

Role Objectives:

1. Lead clients through launch and manage Audience Platforms (EPC, CDP, TMS) and other data and audience-based technology solutions.
2. Guide and drive the use of audience data to impact media strategies based on overall objectives.
3. Build and maintain relationships with data & technology vendors and internal agency counterparts, and clients.
4. Maintain knowledge of current Adtech/Martech Ecosystem trends.
5. Build client and industry presentation materials and present to director, VP, and C-suite level clients with a clear storyline that addresses client business needs.
6. Integrate with the Strategy, Media Investment, and Central Data teams to make data management a central resource for smarter planning.
7. Prepare data strategy presentation and drive integration in media plans focused on audience details.
8. Build and present to clients data and technology use case recommendations and performance reports.
9. Manage the process of defining audiences to be leveraged, sharing data with partners, and tracking and compiling performance reports regarding audience groups.
10. Provide thought leadership driving innovation to achieve client needs.
11. Serve as a mentor and thought leader to teams, and be willing to share knowledge and teach expertise to members of cross-functional teams.
12. Exhibit strong analytical, project management, storytelling, and communication skills.
13. Other responsibilities as assigned.

Qualifications

1. A minimum of 12 years' experience working with Digital Media, either in consulting (strategic or operational roles), marketing technologies, or digital strategy and buying.
2. A minimum of 8 years' experience in a managerial and client-facing role.
3. Strong background in digital work: DSPs, DMPs, CDPs, TMS, first and third-party audience data, OLV cross-screen, data and analytics, etc.
4. Experience with digital media, the marketing/advertising industry, and agency work is highly preferred.
5. Experience leveraging audience data (including via syndicated audience resources) to make strategic investment and communication decisions.
6. Understanding of research and test design.
7. Understanding of current privacy rules and regulations.
8. Comfortable presenting to and communicating with executive-level clients, and confidence in communicating complex ideas to both internal and external teams.
9. Ability to service clients, partners, and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range: $176,710 - $251,100. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/05/2025.

All your information will be kept confidential according to EEO guidelines.

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