Creative Strategist Job at LegacyBox in Chattanooga

Creative Strategist

We’re on the lookout for an analytical, innovative Creative Strategist to help take our creative to the next level. In this role, you’ll develop fresh campaigns and ads that leverage consumer insights. The ideal candidate is a Jack/Jill of all trades – you do all the things from brainstorming concepts, taking photos, shooting video, editing videos, designing, copywriting, analyzing performance, and more. You are creative to your core, with the rare ability to understand the numbers, and a desire to always one up either yourself or the competition.

At Legacybox, we’re committed to building a world-class team that delivers exceptional customer experiences through thoughtful analytics, user-centered design, and a test-and-iterate culture. Legacybox is a fast-paced, dynamic work environment that is constantly evolving and changing, and we’re looking to add a team member that is ready for the challenge. Sound like your dream gig? Read on!

What you’ll do:

• Market Research
  • Conduct market research and analyze customer data to identify key demographics, behaviors, motivations, and pain points, including but not limited to utilizing surveys, interviews, reviews, customer service calls, and data analytics tools.
  • Stay on the cutting edge of trends in ads, customer personas, media buying.
  • Monitor brands we admire (and our competitors) to gain insights on their strategies and identify opportunities or threats.
• Creative Strategy
  • Create a strategic framework for ads by leveraging customer insights and current market trends.
  • Develop innovative ad concepts that align with customer personas, business objectives, and are optimized for specific touchpoints.
  • Lead brainstorming sessions with the creative team and marketing channel managers to generate a diverse range of ideas.
• Ad Creation
  • Either quickly create the asset yourself or work with our network of creators to bring your vision to life.
  • If working with content creators, provide clear briefs and guidelines.
  • Project manage creators to ensure we meet our deadlines.
• Performance Analysis
  • Track the performance of ad campaigns across various platforms.
  • Optimize creative.

Who you are:

• 3+ years of experience in direct response performance marketing.
• Demonstrated ability to manage a network of contractors/creators.
• Proficient in Adobe Creative Suite or Canva.
• Motivated by learning or trying new things.
• A well-rounded communicator, collaborator, and presenter who loves to share findings and actionable insights.
• A “no task is too small” attitude and a positive, spirited outlook.

Extra Credit

• Familiarity with A/B testing and other optimization techniques.

Benefits

• Full-time.
• Pay is competitive and based on experience.
• Medical, dental, and vision coverage.
• Paid time off.

*Legacybox is an Equal Opportunity Employer who complies with all Federal, State, and Local laws prohibiting discrimination in employment.

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