Shelby American, Inc. is hiring: Creative Marketing Manager in Travelers Rest
Shelby American, Inc., Travelers Rest, SC, United States, 29690
Description
We are looking for a Marketing Manager to develop and implement strategies that align with the overall marketing objectives of our three companies. Under the direction of the leadership team, this position will oversee all marketing, branding, and sales support activities for our luxury custom home construction company (Gabriel Builders), our custom cabinet shop (Nicholas James Fine Woodworking), and our interior design firm (LH Design Studio).
The successful candidate must possess a background that includes collateral development, sales presentation development, print advertising campaign development, branded "swag" inventory management, photography direction, and website management. You must be outgoing and able to collaborate with sales professionals, strategic and creative, solutions-oriented, an excellent communicator, and possess attention to detail. In addition to these skills, you must place a high value on developing genuine relationships with a focus on customer service; always looking for ways to "WOW" our clients with special touchpoints that show we care.
Key Responsibilities and Accountabilities:
- Collateral and print campaign development
- Strategic direction for promotion and advertising
- Create distinctive PR programs
- Prepare marketing reports that track, measure and analyze performance
- Oversees the integrity of corporate identity standards in all materials produced
- Prudently manages resources within budgetary guidelines
- Manage, schedule, and direct photo shoots for completed homes
- Manage external vendors as appropriate
- Positively demonstrate the mission, vision, value statements, reputation, code of ethics, standards, policies and procedures internally and throughout the marketplace
Requirements
- Bachelor's degree in Marketing, Visual Arts, or Communications
- Minimum of 2+ years of marketing experience, with 1+ years’ experience in the construction industry preferred
- Experience building compelling visual sales aids.
- Experience creating and implementing brand awareness and communications programs
- Exhibit strong business acumen
- Must be able to work effectively with others even under stressful deadlines and situations
- Must possess high organizational and planning skills, time management skills, and written/oral communication skills
- Demonstrated experience with Adobe graphics programs (Photoshop, Illustrator, In Design) with a portfolio that showcases creative marketing strategy, thought, and execution.
- Proficiency in Microsoft Word, Excel and PowerPoint a must.