Nestig Inc is hiring: Social Media Strategist in New York

Company Overview

Nestig is a venture-backed baby brand, bringing thoughtful design to the nursery and children’s spaces. We strive to offer top-of-the-line, sustainably-sourced products made from a family-owned Brazilian factory.

Position Summary

Nestig seeks a Social Media Strategist to grow our presence across organic and paid social channels. In this role, you'll craft data-informed strategies that elevate the brand's storytelling and drive customer acquisition and revenue growth for our direct-to-consumer baby and kids’ furniture e-commerce brand. Reporting to the Head of Brand, you’ll have the opportunity to create impact immediately by working at the intersection of brand and growth marketing – a good fit for an out-of-the-box creative who thrives on orchestrating the right content from the right source with thoughtful briefs and productive collaboration.

This full-time position will be based out of our NYC office, with no flexibility for remote full-time.

What You’ll Do

• Own Organic Social: Drive the overarching strategy for Nestig’s organic social presence, developing and executing strategies to grow Nestig’s brand awareness through organic reach and engagement. You’ll continuously test new creative approaches while identifying and acting on new opportunities and platforms. You’ll source compelling, brand-aligned content from creators, graphic designers, 3D artists, and UGC, with occasional hands-on content creation, and allocate the social content budget, ensuring a strong ROI.
• Manage Paid Social Content Creation: You’ll drive value by commissioning UGC content from creators, ensuring paid briefs are clear, concise, inspiring, and aligned with business goals and performance objectives. You’ll collaborate with the internal marketing team and external agency to develop paid social ad strategies, integrating insights from organic performance and emerging social trends.
• Analyze Performance: Analyze social media performance across active channels, leveraging data to identify key trends and insights that inform future strategies. Lead the continuous optimization of creative and performance metrics to ensure the highest levels of engagement and impact.
• Market Research: Conduct ongoing research and social listening to monitor competitive trends within the nursery furniture and home décor industries, leveraging this data to continuously refine and evolve creative strategies and maintain Nestig’s market leadership.

What You’ll Bring

• 4–6+ years of experience managing social campaigns across Instagram and TikTok
• Must be able to work onsite in our New York office in Flatiron three (3) days a week [Monday, Wednesday, Thursday]
• Strong community-building skills and a strategic approach to influencer engagement
• Proficiency in photography and videography, using an iPhone and editing software
• Experience with social media management and analytical tools
• Excellent communication and project management skills
• Expertise using data to inform your decision-making process
• An eye for design and interiors
• Ability to embody and exercise Nestig's Core Values in all facets of the business

Why You’ll Love Working Here!

• Comprehensive benefits, including medical, dental, and vision insurance for you and your loved ones
• Twenty-one (21) days of paid time off (PTO) per year, so you can take your well-earned R&R
• 401(k) plan with company match
• Flexible Work From Wherever (WFW) Policy — up to five (5) weeks of remote work per year
• Monthly wellness, IT, and commuter stipend
• WFW stipend, so you are able to create a comfortable working environment at home
• Annual education stipend, because we are always learning
• Nestig discount, so you can treat you, your family & loved ones!
• Paid parental leave of sixteen (16) weeks after six (6) months of employment

Nestig is an equal opportunity employer, meaning that we do not discriminate based upon race, religion, national origin, gender identity, age, sexual orientation, or any other protected class. We believe that diversity is more than just good intentions, and we are committed to creating an inclusive environment for all employees.

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