Uhalumni
Marketing and Communications Manager
Uhalumni, Honolulu, Hawaii, United States, 96814
UH Alumni: Marketing and Communications Manager
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Marketing and Communications Manager
Location:
Honolulu, HITO BE CONSIDERED APPLY DIRECTLY TO https://honolulumuseum.org/about-us/jobs-opportunities/Employment Status:
Full-TimeFLSA Status:
ExemptPay Range:
$70,000 to $80,000 per annumWork Hours:
Monday-Friday 8:00am – 5:00pm. Some evenings and weekends.Job Summary:The Honolulu Museum of Art is on a journey of transformation as it continues to define how a 21st-century museum best serves its community. The Marketing and Communications Manager (MCM) will be a vital member of management staff who will assist HoMA in these efforts.The Marketing and Communications Manager, reporting directly to the Chief Communications Officer, is responsible for the development and execution of all marketing and communications activities for the Honolulu Museum of Art, including media relations, advertising, digital content, social media, and audience development efforts. The Marketing and Communications Manager is creative, collaborative, and forward thinking and provides strategic vision and operational expertise and skills to achieve excellence in all things marketing and communications.The MCM conceives and implements dynamic and innovative marketing and communications strategies that effectively attract and increase a diverse audience for the museum, its exhibitions, and its public programming. Positioned at the nexus of popular culture and kama‘aina tradition, HoMA appeals to a wide and inclusive audience. The MCM will have experience in engaging broad groups of people through a variety of closely tracked channels and will lead the team that includes the Communications Specialist and work collaboratively with the Director of Strategic Partnerships.The MCM will include approaches outside of the box of conventional cultural marketing, reaching across digital and traditional platforms, and continue to establish an exciting and enduring local, national and international identity for the museum as an inspirational, inclusive and premier cultural destination.The MCM will understand the importance of meeting this transformative moment in the global sector in the run-up to the museum’s centennial in 2027.About HoMA, the Honolulu Museum of Art:Opened in 1927, the Honolulu Museum of Art is a home for art and education created for the benefit of the entire community. Originally established as the Honolulu Academy of Arts, founder Anna Rice Cooke envisioned a museum that would bring people together through the power of art and “the deep intuitions that are common to all.” The museum was conceived of as a place of meaningful exchange and dialogue, celebrating the diverse artistic and cultural traditions of Hawai‘i’s multi-ethnic population. From this founding intention grew the museum of today, with a world-class encyclopedic collection of more than 55,000 works of art, representing a stunning breadth of places and eras, from all corners of the globe and from the ancient past to the present day. Over the decades, the museum has become known for its strong tradition of art classes and community engagement, both inside the walls of the museum and beyond. In 2011 the Honolulu Academy of Arts merged with the dynamic and vibrant Contemporary Museum, reinvigorating the museum’s contemporary holdings and ushering in an opportunity for renewed commitment to the art of our time. The Honolulu Museum of Art was born.With a dynamic global art collection and a dedication to innovative exhibitions and engagement with contemporary artists, HoMA strives to create a broad range of meaningful art experiences that are inclusive and accessible. Over the past century, the museum’s permanent collection has grown from five hundred works to more than 55,000 pieces spanning 5,000 years. The Museum has one of the largest single collections of Asian and Pan-Pacific art in the United States, including an unrivaled collection by artists of Hawaiʻi. The collection also contains significant holdings in European and American paintings, sculptures, and decorative arts; 19th- and 20th-century art; an extensive collection of works on paper, textiles, decorative arts; and traditional works from Africa, Oceania, and the Americas. Other highlights include the Samuel H. Kress Collection of Italian Renaissance paintings and the James A. Michener Collection of Japanese ukiyo-e prints. Contemporary Art from around the world has an established and growing presence in the Museum’s permanent collection.Education has been an integral part of HoMA since its founding, and the Learning & Engagement department supports the Museum vision by advancing knowledge and fostering a thirst for creative thought, agency, and artistic excellence. Programs, which range from classes and lectures to tours and workshops, are designed to inspire and spark wonder in people of all ages and skill levels. Through Learning & Engagement initiatives, HoMA strives to instill a love and appreciation for art in children at an early age, promote a culture of lifelong learning, and foster artistic excellence and support a healthy arts ecosystem in Hawaiʻi.As HoMA approaches its centennial in 2027, it is poised to embark on a new chapter guided by a renewed vision and Strategic Plan that focuses on HoMA’s core purpose: to be a home for art and education that exists for the benefit of the entire community, presented in a setting that prioritizes beauty, harmony, and promotes learning, self-awareness and connection. With acknowledgment of HoMA’s history and purpose at the forefront, the Strategic Plan charts a course for HoMA’s next chapter in a rapidly changing world. It will transform HoMA into a relevant and sustainable 21st century museum where people of all ages and from all walks of life will be invited in and reinforce HoMA’s ability to bring the art of the world to Hawaiʻi and the art of Hawaiʻi to the world.Minimum Qualifications:BA degree in Marketing, Advertising, Communications, Journalism, English, or related area of study.Five years of experience in a media-related field such as public relations, journalism, advertising, or nonprofit communications.Outstanding written and verbal communication skills.Recent record of successful and innovative marketing campaigns.Knowledge of PR and advertising, branding, website tracking and metrics, social media, videography and photography, email marketing and communications, CRM database, SEO, mobile engagement platforms, e-commerce, including website optimization, email acquisition strategies, and customer conversion.Demonstrated success developing and implementing effective social media marketing strategies.Proven ability to execute marketing and communications strategy.Advanced knowledge of social media platforms and social-media-supporting apps and programs.Background in video production and photography.Must be able to travel to multiple locations and possess a current driver’s license.Honesty, integrity, enthusiasm, perspective, and a strong work ethic supported by commitment and follow-through.Ability to work within and support a diverse community of visitors, artists, and employees.Ability to build, lead, and develop a driven, diverse team of employees.Excellent time management and organizational skills and ability to multitask and produce accurate materials under deadlines.Excellent interpersonal skills and the ability to interact with various departments and teams across HoMA.Desired Qualifications:Previous marketing and/or work experience within a museum, non-profit, or other visual arts organization.Knowledge of art, art history, and local art scene.Experience in copyediting and proofreading.Knowledge of Adobe Photoshop, Premiere, After Effects, and Audition.Familiarity with Tessitura CRM system.Essential Duties:Strategic Marketing and CommunicationsWorks in collaboration with the Chief Communications Officer (CCO) to create and implement a communications and marketing strategy that aligns with HoMA’s goals and priorities to maximize audience awareness of the museum and its programs.Develops and supports the communications strategy and messaging for major Museum initiatives, such as exhibitions, events, programs, membership drives, capital campaigns, facility projects, or advocacy efforts.Creates pathways for the museum to connect with broader media to reflect HoMA’s brand and presence outside of the conventional art world and reach underserved audiences.Brings analytic depth and strategic maturity to the marketing and communications functions at HoMA.Develops and implements integrated marketing plans for exhibitions, public programs, events and e-commerce.Oversees the Communications Specialist and jointly craft a holistic, top-performing social media strategy engaging audiences across ages, locations, identities, and the spectrum of exposure levels to contemporary art.Oversees development of copy and creative material for marketing campaigns, including printed collateral and related photography and videography.Oversees all media buys and promotional partnerships.Oversees the website, email communications, and mobile engagement platforms.Partners with the CCO, COO, and other members of senior leadership team to refine and strengthen the museum’s brand.Develops and maintains close working relationships with media partners and internal colleagues to extend and amplify the museum’s promotional strategy. This includes identifying and recommending cost-effective advertising opportunities, and the negotiation of rates and partnerships.Lead Public Relations and Communications EffortsCreates and manages media relations and public information strategies on local, national, and international levels.Assists CCO in management of outside public relations consultants as needed to achieve maximum value and results.Executes production of all media relations efforts; releases, alerts, interviews, pitches, and manages all press previews and other media events with the help of the Communications Specialist.Pitches and follows up on press coverage, including managing on-site media visits and shoots. Acts as a spokesperson for HoMA and media relations liaison during press previews and visits.Working with HoMA leadership, supports risk management communications for the institution, serving as point of contact for inquiries and drafting talking points for internal stakeholders.Develops talking points for exhibitions and institutional positioning.Aligns messaging with the Museum’s commitment to community engagement, diversity, inclusion, equity, and access, while also supporting the sustainability of the institution.Writes, edits, and submits event and exhibition listings to outlets for online and print publication.Maintains and updates database of media contacts.Cultivates relationships with key influencers in the field to cover special events, programs, and exhibitions.Monitors trends and best practices in the field, including media research to grow outreach lists and build new relationships.Contributes to cross-department messaging strategy, including content planning for social media, website, eNews, etc.Partners with Web, Advancement, and IT teams to drive content for key web pages, including Homepage, Exhibitions, Visit, Ticketing, and more as needed.Partners with internal colleagues to ensure funding and sponsor recognition is properly attributed.Coordinates contracted and staff photographers for event coverage and press images for major programs.Oversee Audience and Institutional ResearchPartners across teams, including Visitor Engagement and IT, to evaluate and refine systems for tracking attendance, visitor satisfaction, and visitor surveying and reports to leadership with recommendations.Oversees collection and analysis of audience research, including oversight of hired audience research professionals and the planning, execution and interpretation of audience surveys.Creates presentations from the data.Monitors and supports language for purchasing pathways, ensuring optimal user experience and understanding.Demonstrates a commitment to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion through respectful communication and cooperation with others at all times, continuous training and modeling inclusive behaviors.In partnership with HR, supports the leadership team in ensuring equitable experiences, strengthening inclusion acumen, and promoting a culture of inclusivity and belonging that embraces the contributions of all staff.Other duties as assigned.Working Conditions and Atmosphere:Requires the physical, visual, and auditory ability to perform the essential functions of the job with or without reasonable accommodations. This position works with minimum supervision. Work will often be performed with short deadlines and situations sensitive to the museum. Regular office hours are required. Due to the nature of the responsibilities, evening and weekend work is sometimes required, and at times may be on an emergency basis.The employee must be able to fulfil all Essential Duties with or without a reasonable accommodation. This job description is not designed to cover or contain a comprehensive list of all activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice.Diversity, Equity, Accessibility, and Inclusivity:HoMA welcomes people from all backgrounds and walks of life, and this is reflected in our diverse community of employees. We encourage applications from candidates across a wide variety of backgrounds, including, but not limited to, people of all races and ethnicities, people with disabilities, women, veterans, and all members of the LGBTQ community.Equal Employment Opportunity:HoMA is proud to be an equal opportunity employer and is committed to providing equal opportunity for all employees and applicants. HoMA recruits, hires, trains, promotes, compensates, and administers all personnel actions and benefit programs without regard to race, color, ancestry, religion, sex, including pregnancy and gender identity and expression, national origin, age, disability, sexual orientation, reproductive health decisions, marital status, arrest and court record, citizenship, credit history, military and veteran service, victim of domestic violence or sexual abuse victim status, genetic information, or any other characteristic protected by applicable federal, state or local law.The statements contained herein describe the scope of the responsibilities and essential functions of this position but should not be considered to be an all-inclusive listing of work duties and requirements. Individuals may perform other duties as assigned including work in other areas to cover absences or relief to equalize peak work periods or otherwise balance the workload.HoMA maintains a policy of nondiscrimination in all employment practices and decisions, ensuring equal employment opportunities for all qualified individuals. This applies to both HoMA employees and applicants for employment with the Museum. Any form of harassment of any employee because of any protected status is also prohibited.TO BE CONSIDERED APPLY DIRECTLY TO https://honolulumuseum.org/about-us/jobs-opportunities/Contact Information Contact: Sharon Stillman, Honolulu Museum of ArtEmail: hr@honolulumuseum.orgPhone: (808) 237-5223Apply/More InfoUniversity of Hawai‘i Alumni
#J-18808-Ljbffr
Skip to Main Content
HomeResources
College transcriptsGoogle@UH servicesJob opportunitiesEvent resourcesFund request
Get involved
Make a giftUH ConnectAlumni RecruitmentProfessor for a DayĀnuenue Connection ProgramUH Homestay AlohaEvent VolunteerAdvocacyVolunteerAchieve & Earn Mentoring ProgramLegacy Path: MānoaLegacy Path: Hilo
Events
Upcoming eventsWebinar archive
Benefits
UH Alumni Travel
Find your campus
MānoaHiloMauiWest O‘ahuHonoluluHawai‘iKapi‘olaniKaua‘iLeewardWindward
About
In the newsAlumni ProfilesUHAA HistoryBoard of DirectorsChapters
Contact
Contact usUpdate your infoConnect with a chapterSubscribe
SearchMānoaHiloMauiWest O‘ahuHonoluluHawai‘iKapi“olaniKauaiLeewardWIndwardHomejobsMarketing and Communications ManagerLogin
UHAA Membership
As of August 2019, UHAA has discontinued dues-based membership. All alumni are now eligible for special benefits, programs and resources as a result. If you have any questions about this change, please email contact@uhalumni.org .Login
EmailPassword
Forgot Password×
Marketing and Communications Manager
Location:
Honolulu, HITO BE CONSIDERED APPLY DIRECTLY TO https://honolulumuseum.org/about-us/jobs-opportunities/Employment Status:
Full-TimeFLSA Status:
ExemptPay Range:
$70,000 to $80,000 per annumWork Hours:
Monday-Friday 8:00am – 5:00pm. Some evenings and weekends.Job Summary:The Honolulu Museum of Art is on a journey of transformation as it continues to define how a 21st-century museum best serves its community. The Marketing and Communications Manager (MCM) will be a vital member of management staff who will assist HoMA in these efforts.The Marketing and Communications Manager, reporting directly to the Chief Communications Officer, is responsible for the development and execution of all marketing and communications activities for the Honolulu Museum of Art, including media relations, advertising, digital content, social media, and audience development efforts. The Marketing and Communications Manager is creative, collaborative, and forward thinking and provides strategic vision and operational expertise and skills to achieve excellence in all things marketing and communications.The MCM conceives and implements dynamic and innovative marketing and communications strategies that effectively attract and increase a diverse audience for the museum, its exhibitions, and its public programming. Positioned at the nexus of popular culture and kama‘aina tradition, HoMA appeals to a wide and inclusive audience. The MCM will have experience in engaging broad groups of people through a variety of closely tracked channels and will lead the team that includes the Communications Specialist and work collaboratively with the Director of Strategic Partnerships.The MCM will include approaches outside of the box of conventional cultural marketing, reaching across digital and traditional platforms, and continue to establish an exciting and enduring local, national and international identity for the museum as an inspirational, inclusive and premier cultural destination.The MCM will understand the importance of meeting this transformative moment in the global sector in the run-up to the museum’s centennial in 2027.About HoMA, the Honolulu Museum of Art:Opened in 1927, the Honolulu Museum of Art is a home for art and education created for the benefit of the entire community. Originally established as the Honolulu Academy of Arts, founder Anna Rice Cooke envisioned a museum that would bring people together through the power of art and “the deep intuitions that are common to all.” The museum was conceived of as a place of meaningful exchange and dialogue, celebrating the diverse artistic and cultural traditions of Hawai‘i’s multi-ethnic population. From this founding intention grew the museum of today, with a world-class encyclopedic collection of more than 55,000 works of art, representing a stunning breadth of places and eras, from all corners of the globe and from the ancient past to the present day. Over the decades, the museum has become known for its strong tradition of art classes and community engagement, both inside the walls of the museum and beyond. In 2011 the Honolulu Academy of Arts merged with the dynamic and vibrant Contemporary Museum, reinvigorating the museum’s contemporary holdings and ushering in an opportunity for renewed commitment to the art of our time. The Honolulu Museum of Art was born.With a dynamic global art collection and a dedication to innovative exhibitions and engagement with contemporary artists, HoMA strives to create a broad range of meaningful art experiences that are inclusive and accessible. Over the past century, the museum’s permanent collection has grown from five hundred works to more than 55,000 pieces spanning 5,000 years. The Museum has one of the largest single collections of Asian and Pan-Pacific art in the United States, including an unrivaled collection by artists of Hawaiʻi. The collection also contains significant holdings in European and American paintings, sculptures, and decorative arts; 19th- and 20th-century art; an extensive collection of works on paper, textiles, decorative arts; and traditional works from Africa, Oceania, and the Americas. Other highlights include the Samuel H. Kress Collection of Italian Renaissance paintings and the James A. Michener Collection of Japanese ukiyo-e prints. Contemporary Art from around the world has an established and growing presence in the Museum’s permanent collection.Education has been an integral part of HoMA since its founding, and the Learning & Engagement department supports the Museum vision by advancing knowledge and fostering a thirst for creative thought, agency, and artistic excellence. Programs, which range from classes and lectures to tours and workshops, are designed to inspire and spark wonder in people of all ages and skill levels. Through Learning & Engagement initiatives, HoMA strives to instill a love and appreciation for art in children at an early age, promote a culture of lifelong learning, and foster artistic excellence and support a healthy arts ecosystem in Hawaiʻi.As HoMA approaches its centennial in 2027, it is poised to embark on a new chapter guided by a renewed vision and Strategic Plan that focuses on HoMA’s core purpose: to be a home for art and education that exists for the benefit of the entire community, presented in a setting that prioritizes beauty, harmony, and promotes learning, self-awareness and connection. With acknowledgment of HoMA’s history and purpose at the forefront, the Strategic Plan charts a course for HoMA’s next chapter in a rapidly changing world. It will transform HoMA into a relevant and sustainable 21st century museum where people of all ages and from all walks of life will be invited in and reinforce HoMA’s ability to bring the art of the world to Hawaiʻi and the art of Hawaiʻi to the world.Minimum Qualifications:BA degree in Marketing, Advertising, Communications, Journalism, English, or related area of study.Five years of experience in a media-related field such as public relations, journalism, advertising, or nonprofit communications.Outstanding written and verbal communication skills.Recent record of successful and innovative marketing campaigns.Knowledge of PR and advertising, branding, website tracking and metrics, social media, videography and photography, email marketing and communications, CRM database, SEO, mobile engagement platforms, e-commerce, including website optimization, email acquisition strategies, and customer conversion.Demonstrated success developing and implementing effective social media marketing strategies.Proven ability to execute marketing and communications strategy.Advanced knowledge of social media platforms and social-media-supporting apps and programs.Background in video production and photography.Must be able to travel to multiple locations and possess a current driver’s license.Honesty, integrity, enthusiasm, perspective, and a strong work ethic supported by commitment and follow-through.Ability to work within and support a diverse community of visitors, artists, and employees.Ability to build, lead, and develop a driven, diverse team of employees.Excellent time management and organizational skills and ability to multitask and produce accurate materials under deadlines.Excellent interpersonal skills and the ability to interact with various departments and teams across HoMA.Desired Qualifications:Previous marketing and/or work experience within a museum, non-profit, or other visual arts organization.Knowledge of art, art history, and local art scene.Experience in copyediting and proofreading.Knowledge of Adobe Photoshop, Premiere, After Effects, and Audition.Familiarity with Tessitura CRM system.Essential Duties:Strategic Marketing and CommunicationsWorks in collaboration with the Chief Communications Officer (CCO) to create and implement a communications and marketing strategy that aligns with HoMA’s goals and priorities to maximize audience awareness of the museum and its programs.Develops and supports the communications strategy and messaging for major Museum initiatives, such as exhibitions, events, programs, membership drives, capital campaigns, facility projects, or advocacy efforts.Creates pathways for the museum to connect with broader media to reflect HoMA’s brand and presence outside of the conventional art world and reach underserved audiences.Brings analytic depth and strategic maturity to the marketing and communications functions at HoMA.Develops and implements integrated marketing plans for exhibitions, public programs, events and e-commerce.Oversees the Communications Specialist and jointly craft a holistic, top-performing social media strategy engaging audiences across ages, locations, identities, and the spectrum of exposure levels to contemporary art.Oversees development of copy and creative material for marketing campaigns, including printed collateral and related photography and videography.Oversees all media buys and promotional partnerships.Oversees the website, email communications, and mobile engagement platforms.Partners with the CCO, COO, and other members of senior leadership team to refine and strengthen the museum’s brand.Develops and maintains close working relationships with media partners and internal colleagues to extend and amplify the museum’s promotional strategy. This includes identifying and recommending cost-effective advertising opportunities, and the negotiation of rates and partnerships.Lead Public Relations and Communications EffortsCreates and manages media relations and public information strategies on local, national, and international levels.Assists CCO in management of outside public relations consultants as needed to achieve maximum value and results.Executes production of all media relations efforts; releases, alerts, interviews, pitches, and manages all press previews and other media events with the help of the Communications Specialist.Pitches and follows up on press coverage, including managing on-site media visits and shoots. Acts as a spokesperson for HoMA and media relations liaison during press previews and visits.Working with HoMA leadership, supports risk management communications for the institution, serving as point of contact for inquiries and drafting talking points for internal stakeholders.Develops talking points for exhibitions and institutional positioning.Aligns messaging with the Museum’s commitment to community engagement, diversity, inclusion, equity, and access, while also supporting the sustainability of the institution.Writes, edits, and submits event and exhibition listings to outlets for online and print publication.Maintains and updates database of media contacts.Cultivates relationships with key influencers in the field to cover special events, programs, and exhibitions.Monitors trends and best practices in the field, including media research to grow outreach lists and build new relationships.Contributes to cross-department messaging strategy, including content planning for social media, website, eNews, etc.Partners with Web, Advancement, and IT teams to drive content for key web pages, including Homepage, Exhibitions, Visit, Ticketing, and more as needed.Partners with internal colleagues to ensure funding and sponsor recognition is properly attributed.Coordinates contracted and staff photographers for event coverage and press images for major programs.Oversee Audience and Institutional ResearchPartners across teams, including Visitor Engagement and IT, to evaluate and refine systems for tracking attendance, visitor satisfaction, and visitor surveying and reports to leadership with recommendations.Oversees collection and analysis of audience research, including oversight of hired audience research professionals and the planning, execution and interpretation of audience surveys.Creates presentations from the data.Monitors and supports language for purchasing pathways, ensuring optimal user experience and understanding.Demonstrates a commitment to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion through respectful communication and cooperation with others at all times, continuous training and modeling inclusive behaviors.In partnership with HR, supports the leadership team in ensuring equitable experiences, strengthening inclusion acumen, and promoting a culture of inclusivity and belonging that embraces the contributions of all staff.Other duties as assigned.Working Conditions and Atmosphere:Requires the physical, visual, and auditory ability to perform the essential functions of the job with or without reasonable accommodations. This position works with minimum supervision. Work will often be performed with short deadlines and situations sensitive to the museum. Regular office hours are required. Due to the nature of the responsibilities, evening and weekend work is sometimes required, and at times may be on an emergency basis.The employee must be able to fulfil all Essential Duties with or without a reasonable accommodation. This job description is not designed to cover or contain a comprehensive list of all activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice.Diversity, Equity, Accessibility, and Inclusivity:HoMA welcomes people from all backgrounds and walks of life, and this is reflected in our diverse community of employees. We encourage applications from candidates across a wide variety of backgrounds, including, but not limited to, people of all races and ethnicities, people with disabilities, women, veterans, and all members of the LGBTQ community.Equal Employment Opportunity:HoMA is proud to be an equal opportunity employer and is committed to providing equal opportunity for all employees and applicants. HoMA recruits, hires, trains, promotes, compensates, and administers all personnel actions and benefit programs without regard to race, color, ancestry, religion, sex, including pregnancy and gender identity and expression, national origin, age, disability, sexual orientation, reproductive health decisions, marital status, arrest and court record, citizenship, credit history, military and veteran service, victim of domestic violence or sexual abuse victim status, genetic information, or any other characteristic protected by applicable federal, state or local law.The statements contained herein describe the scope of the responsibilities and essential functions of this position but should not be considered to be an all-inclusive listing of work duties and requirements. Individuals may perform other duties as assigned including work in other areas to cover absences or relief to equalize peak work periods or otherwise balance the workload.HoMA maintains a policy of nondiscrimination in all employment practices and decisions, ensuring equal employment opportunities for all qualified individuals. This applies to both HoMA employees and applicants for employment with the Museum. Any form of harassment of any employee because of any protected status is also prohibited.TO BE CONSIDERED APPLY DIRECTLY TO https://honolulumuseum.org/about-us/jobs-opportunities/Contact Information Contact: Sharon Stillman, Honolulu Museum of ArtEmail: hr@honolulumuseum.orgPhone: (808) 237-5223Apply/More InfoUniversity of Hawai‘i Alumni
#J-18808-Ljbffr