Senior Digital Marketing Manager

At Deschutes Brewery, we unapologetically make award-winning, damn tasty beer. We are determined to innovate, challenge the status quo, and be thought leaders at every turn. Our company culture bonds us together and creates conditions for success. It is lived daily as a behavioral expression of our collective set of core values: Love It or Dump It, One Team One Dream, Blow Our Customers' Minds, Time for Better Is Now, Celebrate, Crafted for Community and Own It! If you are on our team, it means you are part of creating something extraordinary. You're part of Deschutes.

The Senior Digital Marketing Manager will be responsible for driving digital marketing initiatives across multiple channels, with a focus on websites, Ecommerce, SEO/SEM, CRM, loyalty programs and other key digital strategies. This role will require a strong blend of strategic thinking, hands-on execution, and analytical insights to optimize Deschutes' digital presence, enhance customer loyalty, and grow online sales and engagement. This position is on-site and based out of Bend, OR.

What You'll be Doing:

• Oversee the brewery's website, ensuring it is user-friendly, updated with fresh and engaging content, and optimized for conversions.
• Implement website enhancements, including new features, product pages, and landing pages.
• Ensure the website is optimized for SEO, improving visibility in search results and enhancing user experience.
• Manage the brewery's online store, optimizing the product catalog, pricing, and promotions to increase conversions.
• Implement strategies to drive online sales, including special offers, limited edition releases, and exclusive products.
• Analyze customer behavior and purchasing trends to refine product offerings and optimize the checkout experience.
• Develop and implement SEO strategies to improve organic search visibility, website traffic, and search rankings.
• Oversee paid search (SEM) campaigns to drive qualified traffic, leveraging data to optimize budget spend and ROI.
• Analyze and report on performance of SEO and SEM efforts, making data-driven adjustments to continuously improve results.
• Lead the development, execution, and optimization of CRM strategies.
• Leverage data-driven insights to segment customer lists, personalize communications, and drive lifecycle marketing efforts.
• Manage customer communications through email marketing, push notifications, and SMS marketing to engage customers at different touchpoints.
• Work cross-functionally with the marketing team to integrate CRM initiatives into broader marketing strategies.
• Oversee the development, launch, and ongoing management of the brewery's loyalty programs, ensuring it effectively drives repeat business and customer engagement.
• Design and implement rewards structures that encourage continued purchases, social sharing, and brand advocacy.
• Monitor and report on the success of the loyalty program, making recommendations for enhancements and new features.
• Manage paid digital advertising campaigns across platforms (Google Ads, social media, display networks, etc.) to drive brand awareness, traffic, and conversions.
• Collaborate with the creative team to develop compelling ad copy and visuals that resonate with the target audience.
• Monitor and optimize campaigns to ensure maximum efficiency and performance.
• Use analytics tools (e.g., Google Analytics, Salesforce, etc.) to track, measure, and report on key digital marketing KPIs such as traffic, conversions, ROI, customer engagement, and retention.
• Develop and present regular reports and insights to key stakeholders, identifying trends, opportunities, and areas for optimization.
• Work closely with the Brand, Creative, F&B, and Operations teams to ensure digital marketing strategies are aligned with overall business goals.
• Stay informed on digital marketing trends and best practices to ensure Deschutes remains at the forefront of digital marketing innovation.
• Must follow and adhere to all Deschutes Brewery company policies and procedures.
• Performs other duties as assigned.

What You'll need for this Position:

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in digital marketing, with a focus on CRM, Ecommerce, and SEO/SEM.
• Proven experience in managing multi-channel digital campaigns and delivering measurable results.
• Familiarity with web analytics tools (Google Analytics, SEMrush, etc.) and ability to interpret data to drive decision-making.
• Exceptional project management skills, with the ability to prioritize and manage multiple tasks simultaneously.
• Strong written and verbal communication skills, with the ability to collaborate effectively across teams.
• Experience with content management systems (CMS) and eCommerce platforms (e.g., Shopify, Magento) is a plus.

Preferred Qualifications:

• Previous experience in the beverage, CPG, or retail industry.
• Familiarity with loyalty programs (i.e. wine club)
• Knowledge of paid social media advertising (Facebook, Instagram, TikTok) and associated reporting tools.

Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications as described in a job description. We are most interested in finding the best candidate for the job, and that candidate may be one who comes from a less traditional background. We would encourage you to apply, even if you don't believe you meet every one of our qualifications described. If you are unsure whether you meet the qualifications of this position, or how this would be determined, please feel free to contact to discuss your application.