Associate Director Regional Marketing - Prostate - Northwest USA

Associate Director Regional Marketing - Prostate - Northwest USA at Bayer in Boise, Idaho, United States Job Description At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice. Associate Director Regional Marketing - Prostate - Northwest USA Associate Director Regional Marketing - Prostate - Northwest USA PURPOSE As part of the field-based customer engagement Squad, your primary responsibility is to engage and develop Oncology Thought Leaders (TLs), generate insights relevant to strategic decision-making, execute regional meetings, and deliver programs to Healthcare Professionals (HCPs) for Bayer Oncology's Prostate Cancer Portfolio. The ultimate goal is to help enable near-term Squad objectives en route to achieving long-term brand results. The span of coverage will include Alaska, Seattle, Spokane, WA., Portland, Medford OR., Boise, Pocatello and Idaho Falls, ID. And Missoula, MT. Travel up to 50% within the territory. The candidate must be domiciled within the territory. KEY TASKS AND RESPONSIBILITIES The incumbent will be responsible for activities across five key areas, in each case, acting as a champion to deliver brand communication strategy: 1. Strategic Thought Leader (TL) Engagement; 1. Congresses & Regional Convention Leadership; 1. Speaker Bureau Engagement; 1. Localize Marketing Initiatives and Programs including Digital 1. Insight Generation and Field Partnership. 1. Strategic Thought Leader (TL) Engagement: 1. Establish and maintain TL relationships in the field of prostate cancer. Engage target customers across appropriate channels and activities (1:1s, conferences, consultancy, speaker bureau, material co-creation, etc.) to create positive product perception and deep relationships. Build alignment to the product communication strategy and create a supportive TL base across urology and oncology. Academic centers, key accounts, and TLs within the ORM region are of particular importance, as well as supporting relationships across other ORM regions; 2. Identify and recommend TLs to provide brand insight. Collaborate To view full details and how to apply, please login or create a Job Seeker account