Steel Partners LLC
Digital Marketing Specialist
Steel Partners LLC, Agawam, Massachusetts, us, 01001
Job Description
Digital Marketing Specialist - FastenMaster
OMG Inc. is a leading manufacturer of fastening products and technologies for the commercial roofing and construction industries worldwide. Headquartered in western Massachusetts, OMG is an equal-opportunity employer prioritizing the safety of our employees and customers. The company values integrity, teamwork, diversity, trust, respect, commitment, and a passion for excellence. OMG is a global company operating manufacturing facilities in Massachusetts, Illinois, and Minnesota.
Position Overview
OMG currently operates in two Divisions: OMG Roofing Products and FastenMaster®. OMG Roofing Products is a leading global manufacturer and supplier of value-added components for the commercial roofing industry. The FastenMaster Division manufactures and markets innovative, premium quality wood-to-wood fasteners that are engineered to enable professional contractors to complete building projects safer, faster, and easier. The Digital Marketing Specialist is responsible for operation, optimization, maintenance and reporting related to the FastenMaster website, social media and other digitally-based demand generation communication programs. Key to success in this role includes the ability to create, distribute, measure and amplify digital channels including websites, social media, email marketing, paid online advertising, marketing automation platforms and more. The Digital Marketing Specialist also must possess strong time management skills, excellent communication skills, the ability to pursue projects from conception to completion and the ability to work successfully in a fast-paced, deadline driven environment.
Position Responsibilities
Promote Safety as the Number One priority of all OMG employees. Design, develop, manage and optimize online content including written pieces, photography, videography and other interactive media. Participate in the strategy, development, execution and optimization of social media posting, while adhering to brand standards. Manage marketing automation platforms to gather data, analyze leads and generate nurture campaigns. Manage daily activities related to websites, digital advertising, and digital marketing campaigns. Analyze customer behavior to improve digital marketing programs. Coordinate online offline sales and marketing events, such as webinars. Manage agency and vendor relationships to ensure quality and consistency of outsourced work. Interface with other FastenMaster Products Sales and Marketing functions, including product management teams, in order to understand and maximize sales strategies. Perform other tasks as assigned. Requirements
Position Requirements
Bachelor's degree in marketing, communications, journalism or related field. 5 years' experience in relevant Marketing role with digital marketing experience. Proficient in Adobe Creative Cloud including Photoshop, Illustrator, InDesign, Premiere and/or other design tools. Preferred experience includes photography/videography shooting editing, Salesforce and website CMS management. Proven track record delivering multifaceted, digitally driven campaigns from strategy through execution. Experience managing successful social media campaigns. Strong analytical skills with ability to utilize metrics to track performance against goals. Excellent project management skills with the ability to multitask, prioritize, focus and influence. Strong digital copywriting, design, content marketing and verbal communication skills. Ability to translate customer insights into successful digital marketing programs. Ability to use creativity to identify new, compelling ways to reach and digitally communicate to customers. Demonstrated ability to work positively/effectively across an organization and with customers/external support resources. Ability to view work product and measure against design concepts Positive attitude and good judgment. Physical Requirements
Ability to work in high-noise areas and wear appropriate hearing protection devices. Ability to operate a motor vehicle while maintaining focus on safe driving and avoiding all distractions when behind the wheel, especially cell phones. Ability to walk, stand, stoop, kneel, crouch, crawl, use hands to handle, or feel objects, tools, or controls, reach with hands and arms, climb or balance; and occasionally lift/push/pull up to 15 pounds. Must be able to complete all essential job functions listed in the position responsibilities, with or without reasonable accommodation.
Benefits
Robust Safety Team to prioritize your safety Diversity,Equity Inclusion Councilpromotes an inclusive environment where all employees feel valued, respected, and heard Medical, Dental, Vision coverage Life Insurance, Short Term and Long Term Disability, etc. 401(k) and Roth IRA options, with company match, after 30 days Paid Holidays - no waiting period Multiple Bonus Opportunities, such as referrals and new hires Tuition Reimbursement Wellness MembershipReimbursement On Site Yoga, Massage Fitness Training Career Advancement Opportunities Employee Recognition Programs Summer BBQ's, Transparent Communication, Health Wellness Challenges, and many otherEmployee Events Financial WellnessProgram Raffles, OMG gear, prizes... and more!
Digital Marketing Specialist - FastenMaster
OMG Inc. is a leading manufacturer of fastening products and technologies for the commercial roofing and construction industries worldwide. Headquartered in western Massachusetts, OMG is an equal-opportunity employer prioritizing the safety of our employees and customers. The company values integrity, teamwork, diversity, trust, respect, commitment, and a passion for excellence. OMG is a global company operating manufacturing facilities in Massachusetts, Illinois, and Minnesota.
Position Overview
OMG currently operates in two Divisions: OMG Roofing Products and FastenMaster®. OMG Roofing Products is a leading global manufacturer and supplier of value-added components for the commercial roofing industry. The FastenMaster Division manufactures and markets innovative, premium quality wood-to-wood fasteners that are engineered to enable professional contractors to complete building projects safer, faster, and easier. The Digital Marketing Specialist is responsible for operation, optimization, maintenance and reporting related to the FastenMaster website, social media and other digitally-based demand generation communication programs. Key to success in this role includes the ability to create, distribute, measure and amplify digital channels including websites, social media, email marketing, paid online advertising, marketing automation platforms and more. The Digital Marketing Specialist also must possess strong time management skills, excellent communication skills, the ability to pursue projects from conception to completion and the ability to work successfully in a fast-paced, deadline driven environment.
Position Responsibilities
Promote Safety as the Number One priority of all OMG employees. Design, develop, manage and optimize online content including written pieces, photography, videography and other interactive media. Participate in the strategy, development, execution and optimization of social media posting, while adhering to brand standards. Manage marketing automation platforms to gather data, analyze leads and generate nurture campaigns. Manage daily activities related to websites, digital advertising, and digital marketing campaigns. Analyze customer behavior to improve digital marketing programs. Coordinate online offline sales and marketing events, such as webinars. Manage agency and vendor relationships to ensure quality and consistency of outsourced work. Interface with other FastenMaster Products Sales and Marketing functions, including product management teams, in order to understand and maximize sales strategies. Perform other tasks as assigned. Requirements
Position Requirements
Bachelor's degree in marketing, communications, journalism or related field. 5 years' experience in relevant Marketing role with digital marketing experience. Proficient in Adobe Creative Cloud including Photoshop, Illustrator, InDesign, Premiere and/or other design tools. Preferred experience includes photography/videography shooting editing, Salesforce and website CMS management. Proven track record delivering multifaceted, digitally driven campaigns from strategy through execution. Experience managing successful social media campaigns. Strong analytical skills with ability to utilize metrics to track performance against goals. Excellent project management skills with the ability to multitask, prioritize, focus and influence. Strong digital copywriting, design, content marketing and verbal communication skills. Ability to translate customer insights into successful digital marketing programs. Ability to use creativity to identify new, compelling ways to reach and digitally communicate to customers. Demonstrated ability to work positively/effectively across an organization and with customers/external support resources. Ability to view work product and measure against design concepts Positive attitude and good judgment. Physical Requirements
Ability to work in high-noise areas and wear appropriate hearing protection devices. Ability to operate a motor vehicle while maintaining focus on safe driving and avoiding all distractions when behind the wheel, especially cell phones. Ability to walk, stand, stoop, kneel, crouch, crawl, use hands to handle, or feel objects, tools, or controls, reach with hands and arms, climb or balance; and occasionally lift/push/pull up to 15 pounds. Must be able to complete all essential job functions listed in the position responsibilities, with or without reasonable accommodation.
Benefits
Robust Safety Team to prioritize your safety Diversity,Equity Inclusion Councilpromotes an inclusive environment where all employees feel valued, respected, and heard Medical, Dental, Vision coverage Life Insurance, Short Term and Long Term Disability, etc. 401(k) and Roth IRA options, with company match, after 30 days Paid Holidays - no waiting period Multiple Bonus Opportunities, such as referrals and new hires Tuition Reimbursement Wellness MembershipReimbursement On Site Yoga, Massage Fitness Training Career Advancement Opportunities Employee Recognition Programs Summer BBQ's, Transparent Communication, Health Wellness Challenges, and many otherEmployee Events Financial WellnessProgram Raffles, OMG gear, prizes... and more!