Starcom Mediavest Group Germany Gmbh
Associate Director, Media Analytics
Starcom Mediavest Group Germany Gmbh, Chicago, Illinois, United States, 60629
Company Description
Agile as a Lion, Powerful as the Pride
Infinite Roar is a full-service, brand-building, modern media powerhouse, seamlessly combining the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global leader.
Fiercely devoted to partnering with ambitious brands driven by an insatiable hunger for growth, we harness the immense power of the Publicis Media Network to drive better outcomes overnight.
At Infinite Roar, we're driven by the exhilaration of the hunt and the triumph of the catch, all the while serving as faithful guardians of your brand.
Job Description
The Associate Director, Media Analytics, DTAI will evolve our client-facing, data-storytelling capability within the practice and play an integral role in providing strategic support and subject matter expertise in the measurement, analytics and narrative building to enhance our capabilities and bring new opportunities, approaches, ideas, perspectives, etc. to key client relationships. The AD will drive data-led integration & measurement strategies on behalf of our clients, while partnering closely with Strategy, Activation, Operations, Audience and AdOps teams to implement these strategies across multi-channel activations.
The AD will bring a combination of sophisticated data management experience and business acumen, balancing a strategic mindset with a robust capability to get tactical and into the weeds. They will also bring deep client, relationship and project management proficiency, together with a passion for building new capabilities through experimentation. In this role, the AD will be required to unpack and structure ambiguous problems, own and drive projects from start to finish, apply sound business judgment, and communicate complex information effectively across a variety of stakeholders. The AD will generate insights based on media and marketing performance data to align with strategic planning and will work with both first-party and third-party data vendors and publishers to maximize the data opportunity for the client, to go above and beyond status-quo.
The AD will be an individual contributor with a large swath of indirect influence across senior business leaders and clients. They will lead with genuine curiousity, and demonstrate a natural desire to dive deep in the numbers to discover context, create business cases, and go beyond usual approaches to solve problems and seize opportunities. The AD will have the depth of experience and willingness to "have an opinion" backed up by insight and analytics and the confidence to influence key stakeholders in meetings.
Requiring high levels of collaboration and embodying a coaching mindset, the VP will provide clients & internal stakeholders with a holistic understanding of their audience's media consumption patterns, ensuring campaigns reach the right viewers on the most effective platforms using a playbook of tools, including 1P (Epsilon), third-party data providers (addressable & non-addressable, aggregators, industry research) as well as tools like comScore, SimilarWeb, and others, to optimize national, regional and local planning.
Responsibilities
Provide thought leadership by challenging current way of operating to deliver best in class approaches related to audience identification, segmentation, targeting and execution. Be the in-house expert on how 1P and 3P audience data and data-driven media activation can drive business and improve ROI for clients, including communicating horizontally and vertically across stakeholders Guide and drive use of audience data to impact media strategies for clients based on overall objectives, through the optimization of addressable and offline audience strategies, leveraging data-driven processes to improve targeting precision and optimize campaign performance in real time Conduct primary audience research, define core audiences to sustain and grow, and establish stakeholder alignment to help shape marketing and content strategies Develop personalization strategy across all channels and customers, prospects on mobile, desktop, client website, CRM, etc. Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy & understand the opportunities and limitations) Partner across the DTAI teams to maintain a robust data infrastructure for seamless organization and analysis of customer data across all platforms and channels, including ensuring all marketing technology and data activities adhere to privacy and security regulations and industry best practices Partner with Data Architecture and Analytics leadership to create new product offerings and thought leadership to drive our clients' business Own relationship with the Identity Resolution platforms, CDPs, or other AdTech solutions and project manage the deployment and activation of data technology solutions, including maintaining a regular cadence of education and business planning Partner with internal Programmatic and media investment arms to support campaign activation as well as advanced data use cases Oversee, author and/or constructively edit and review the writing of media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency). Share knowledge with client and internal teams regarding derived insights and results to impact business needs and further growth Be seen as a thought leader with the client, at Infinite Roar and across the industry Identify organic growth opportunities and craft meaningful proposals for clients to maximize their data strategy as it relates to ad spend Actively participate in industry learning. Regularly meet with internal stakeholders and vendors to POVs and materials are up to date and translate these materials into meaningful client-facing materials to support learning, evangelism and advocacy for Infinite Roar
Qualifications
Vertical Experience & knowledge of Automotive and/or Financial Services 5+ years managing relationships across complex hierarchies and demonstrated ability to influence indirectly 7+ years of experience in digital media and ad technology, specifically in the Automotive and/or Banking sectors Excellent oral, written and client presentation skills, with the ability to create compelling data-driven narratives and a natural knack for story-telling. Hands on experience translating complex concepts for both technical and non-technical stakeholders is required. In-depth knowledge of ad and marketing technology, including media buying, multi-channel measurement, creating measurement frameworks and learning agendas, as well as breadth of knowledge on ad servers, dynamic creative optimization, OLV/CTV + Linear measurement, ad verification, customer data platforms, identity resolution solutions, DSPs, etc. Deep experience in the use of audience data to impact business outcomes through effective media strategies and activations Strong project management skills Proficiency and understanding of cross-channel media planning, execution and measurement processes Experience successfully managing multiple clients and/or brands across a variety of third-party marketing measurement technologies and platforms Demonstrated ability to quickly adapting to new ad measurement and technology platforms, from high-level understanding through implementation (DSP, Ad Servers, Mobile web and in-app tracking deployment experience necessary) and to train team members quickly and effectively on these same topics Embody a can-do attitude, and a "figureoutability" mindset Day 1 readiness
Additional Qualifications (Nice to have): Start-up experience (or commensurate entrepreneurial experience) strongly preferred Deep understanding and experience based point-of-view on best of breed technology tools for BI/Data Analytics, Martech, Adtech, CDP, CRM, etc. preferred. Performance Marketing (D2C) Data Analytics experience preferred Previous agency-side experience Experience working with marketing mix modeling (MMM), (digital; TV, radio, OOH, etc.) attribution and measurement companies: including Neustar, MMA (IPSOS), Analytic Partners, Nielsen (mROI; Visual IQ), IRI, Circana, (m)PHASIZE, etc Familiarity with:
Web analytics platforms (Adobe Analytics, Google Analytics, etc.)
Surveys (Lucid, Millward Brown, Nielsen, etc.) Competitive monitoring tools (Nielsen, comScore, Kantar, Pathmatics, Competitrac, Numerator, etc.)
Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTAC[redacted]. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $ 110,580 - $ 158,865 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 02/27/2025
#LI-DR1
25-1256
Agile as a Lion, Powerful as the Pride
Infinite Roar is a full-service, brand-building, modern media powerhouse, seamlessly combining the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global leader.
Fiercely devoted to partnering with ambitious brands driven by an insatiable hunger for growth, we harness the immense power of the Publicis Media Network to drive better outcomes overnight.
At Infinite Roar, we're driven by the exhilaration of the hunt and the triumph of the catch, all the while serving as faithful guardians of your brand.
Job Description
The Associate Director, Media Analytics, DTAI will evolve our client-facing, data-storytelling capability within the practice and play an integral role in providing strategic support and subject matter expertise in the measurement, analytics and narrative building to enhance our capabilities and bring new opportunities, approaches, ideas, perspectives, etc. to key client relationships. The AD will drive data-led integration & measurement strategies on behalf of our clients, while partnering closely with Strategy, Activation, Operations, Audience and AdOps teams to implement these strategies across multi-channel activations.
The AD will bring a combination of sophisticated data management experience and business acumen, balancing a strategic mindset with a robust capability to get tactical and into the weeds. They will also bring deep client, relationship and project management proficiency, together with a passion for building new capabilities through experimentation. In this role, the AD will be required to unpack and structure ambiguous problems, own and drive projects from start to finish, apply sound business judgment, and communicate complex information effectively across a variety of stakeholders. The AD will generate insights based on media and marketing performance data to align with strategic planning and will work with both first-party and third-party data vendors and publishers to maximize the data opportunity for the client, to go above and beyond status-quo.
The AD will be an individual contributor with a large swath of indirect influence across senior business leaders and clients. They will lead with genuine curiousity, and demonstrate a natural desire to dive deep in the numbers to discover context, create business cases, and go beyond usual approaches to solve problems and seize opportunities. The AD will have the depth of experience and willingness to "have an opinion" backed up by insight and analytics and the confidence to influence key stakeholders in meetings.
Requiring high levels of collaboration and embodying a coaching mindset, the VP will provide clients & internal stakeholders with a holistic understanding of their audience's media consumption patterns, ensuring campaigns reach the right viewers on the most effective platforms using a playbook of tools, including 1P (Epsilon), third-party data providers (addressable & non-addressable, aggregators, industry research) as well as tools like comScore, SimilarWeb, and others, to optimize national, regional and local planning.
Responsibilities
Provide thought leadership by challenging current way of operating to deliver best in class approaches related to audience identification, segmentation, targeting and execution. Be the in-house expert on how 1P and 3P audience data and data-driven media activation can drive business and improve ROI for clients, including communicating horizontally and vertically across stakeholders Guide and drive use of audience data to impact media strategies for clients based on overall objectives, through the optimization of addressable and offline audience strategies, leveraging data-driven processes to improve targeting precision and optimize campaign performance in real time Conduct primary audience research, define core audiences to sustain and grow, and establish stakeholder alignment to help shape marketing and content strategies Develop personalization strategy across all channels and customers, prospects on mobile, desktop, client website, CRM, etc. Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy & understand the opportunities and limitations) Partner across the DTAI teams to maintain a robust data infrastructure for seamless organization and analysis of customer data across all platforms and channels, including ensuring all marketing technology and data activities adhere to privacy and security regulations and industry best practices Partner with Data Architecture and Analytics leadership to create new product offerings and thought leadership to drive our clients' business Own relationship with the Identity Resolution platforms, CDPs, or other AdTech solutions and project manage the deployment and activation of data technology solutions, including maintaining a regular cadence of education and business planning Partner with internal Programmatic and media investment arms to support campaign activation as well as advanced data use cases Oversee, author and/or constructively edit and review the writing of media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency). Share knowledge with client and internal teams regarding derived insights and results to impact business needs and further growth Be seen as a thought leader with the client, at Infinite Roar and across the industry Identify organic growth opportunities and craft meaningful proposals for clients to maximize their data strategy as it relates to ad spend Actively participate in industry learning. Regularly meet with internal stakeholders and vendors to POVs and materials are up to date and translate these materials into meaningful client-facing materials to support learning, evangelism and advocacy for Infinite Roar
Qualifications
Vertical Experience & knowledge of Automotive and/or Financial Services 5+ years managing relationships across complex hierarchies and demonstrated ability to influence indirectly 7+ years of experience in digital media and ad technology, specifically in the Automotive and/or Banking sectors Excellent oral, written and client presentation skills, with the ability to create compelling data-driven narratives and a natural knack for story-telling. Hands on experience translating complex concepts for both technical and non-technical stakeholders is required. In-depth knowledge of ad and marketing technology, including media buying, multi-channel measurement, creating measurement frameworks and learning agendas, as well as breadth of knowledge on ad servers, dynamic creative optimization, OLV/CTV + Linear measurement, ad verification, customer data platforms, identity resolution solutions, DSPs, etc. Deep experience in the use of audience data to impact business outcomes through effective media strategies and activations Strong project management skills Proficiency and understanding of cross-channel media planning, execution and measurement processes Experience successfully managing multiple clients and/or brands across a variety of third-party marketing measurement technologies and platforms Demonstrated ability to quickly adapting to new ad measurement and technology platforms, from high-level understanding through implementation (DSP, Ad Servers, Mobile web and in-app tracking deployment experience necessary) and to train team members quickly and effectively on these same topics Embody a can-do attitude, and a "figureoutability" mindset Day 1 readiness
Additional Qualifications (Nice to have): Start-up experience (or commensurate entrepreneurial experience) strongly preferred Deep understanding and experience based point-of-view on best of breed technology tools for BI/Data Analytics, Martech, Adtech, CDP, CRM, etc. preferred. Performance Marketing (D2C) Data Analytics experience preferred Previous agency-side experience Experience working with marketing mix modeling (MMM), (digital; TV, radio, OOH, etc.) attribution and measurement companies: including Neustar, MMA (IPSOS), Analytic Partners, Nielsen (mROI; Visual IQ), IRI, Circana, (m)PHASIZE, etc Familiarity with:
Web analytics platforms (Adobe Analytics, Google Analytics, etc.)
Surveys (Lucid, Millward Brown, Nielsen, etc.) Competitive monitoring tools (Nielsen, comScore, Kantar, Pathmatics, Competitrac, Numerator, etc.)
Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTAC[redacted]. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $ 110,580 - $ 158,865 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 02/27/2025
#LI-DR1
25-1256