Prosperity Bank
Marketing Specialist (Full Time) - Lubbock, Ave. Q
Prosperity Bank, Lubbock, TX, United States
External Applicants: Please apply through Prosperity Bank's Career Center at https://www.prosperitybankusa.com/Careers. Applying through any other source may prevent Prosperity from receiving your application.
Internal Applicants: If you are a current associate of Prosperity Bank, please apply through the internal Talent - Career Center in ADP.
POSITION PURPOSE
Responsible for providing excellent public relations and marketing support to all Prosperity banking centers and areas. Executes well-planned marketing events, promotions, advertising, and distribution of literature. Ensures that the Company's professional reputation is maintained and projected.
ESSENTIAL FUNCTIONS AND BASIC DUTIES
1. Assumes responsibility for planning and executing effective Company marketing programs.
PERFORMANCE MEASUREMENTS
1. Marketing and Public Relations programs and materials are professional and well planned, and support the Company's product line and professional image.
2. Customers are appropriately informed of Company products and services, and professional business relations exist with outside contacts.
3. Effective working relations and coordination exist with Company personnel. Assistance and support are provided as needed.
4. Management is appropriately informed of area activities and of any significant problems. Suggestions for improved performance are provided.
QUALIFICATIONS
Education/Certification:
High School Diploma. College degree preferred in public relations or related field, or equivalent business experience.
Required Knowledge:
Thorough knowledge of Company products and services.
Understanding of related computer applications.
Knowledge of public relations, event planning, and overall marketing.
Experience Required: One to two years of experience in public relations or related fields.
Skills/Abilities:
Vision and creativity for new public relations efforts.
Excellent proofreading skills and command of the English language.
Solid writing skills including press releases and public service announcements.
Solid communication and abilities.
Well organized, extremely detail oriented and able to meet deadlines.
Ability to work in a team environment or individually, without supervision.
Monday - Friday: 8:00AM - 5:00PM
Internal Applicants: If you are a current associate of Prosperity Bank, please apply through the internal Talent - Career Center in ADP.
POSITION PURPOSE
Responsible for providing excellent public relations and marketing support to all Prosperity banking centers and areas. Executes well-planned marketing events, promotions, advertising, and distribution of literature. Ensures that the Company's professional reputation is maintained and projected.
ESSENTIAL FUNCTIONS AND BASIC DUTIES
1. Assumes responsibility for planning and executing effective Company marketing programs.
- Assist Area Sales Specialists and banking centers in planning and producing all community marketing materials company wide.
- Ensures that marketing functions are professionally executed.
- Organizes and oversees planning of all West Texas area bank related/PR events. Mediate between management, event organizers, media, promotional item companies, caterers etc. Budget and negotiate all costs associated with events (food, entertainment, building costs/rentals etc).
- Write or assist in setting procedures, policies and budgets for donations, advertising and various marketing special promotions.
- Oversee and make recommendations for all Lubbock donation, contribution and sponsorship requests.
- Budget, purchase and do cost allocations for all promotional items.
- Produce press releases as needed and coordinate the West Texas area public relations efforts.
- Manages public and press relations.
- Ensures that the Company's professional reputation is maintained and projected.
- Assists and supports system wide personnel as needed.
- Coordinates marketing activities with other Departments for optimal results.
- Keeps management informed of area activities and of any significant problems.
- Attends and participates in meetings as required.
- Purchase all promotional items. Works with all promotional vendors.
- Completes special projects. Assumes responsibility for a specific product focus as assigned
- Ensures that work area is clean, secure, and well maintained.
PERFORMANCE MEASUREMENTS
1. Marketing and Public Relations programs and materials are professional and well planned, and support the Company's product line and professional image.
2. Customers are appropriately informed of Company products and services, and professional business relations exist with outside contacts.
3. Effective working relations and coordination exist with Company personnel. Assistance and support are provided as needed.
4. Management is appropriately informed of area activities and of any significant problems. Suggestions for improved performance are provided.
QUALIFICATIONS
Education/Certification:
High School Diploma. College degree preferred in public relations or related field, or equivalent business experience.
Required Knowledge:
Thorough knowledge of Company products and services.
Understanding of related computer applications.
Knowledge of public relations, event planning, and overall marketing.
Experience Required: One to two years of experience in public relations or related fields.
Skills/Abilities:
Vision and creativity for new public relations efforts.
Excellent proofreading skills and command of the English language.
Solid writing skills including press releases and public service announcements.
Solid communication and abilities.
Well organized, extremely detail oriented and able to meet deadlines.
Ability to work in a team environment or individually, without supervision.
Monday - Friday: 8:00AM - 5:00PM