Nike (New)
Principal, Entertainment Marketing, Global - Converse
Nike (New), Boston, Massachusetts, us, 02298
Werde Teil des Converse Teams
Bei Converse entdecken wir Potentiale, überwinden Grenzen und erweitern unsere Horizonte. Unser Unternehmen sucht nach Menschen, die wachsen, denken, träumen und gestalten möchten. Unsere Unternehmenskultur schätzt Vielfalt und belohnt Einfallsreichtum. Unsere Marke sucht Menschen, die ihre Ziele erreichen, Führungsfähigkeiten haben und den Blick in die Zukunft richten. Bei Converse bringen alle Mitarbeiterinnen und Mitarbeiter ihre Fähigkeiten ein und nehmen als Team sich ständig verändernde Herausforderungen mit Leidenschaft an.
Wenn du Menschen gewinnst, gehörst du zu uns
Natürlich gibt es eine ganze Wissenschaft hinter dem Marketing. Aber dahinter stehen echte Menschen. Mit Bedürfnissen, Wünschen, Eigenheiten und Träumen. Und wir brauchen jemanden, der Menschen gewinnt, der weiß, wie man Menschen findet, die zu uns passen. Die Schöpfer, Denker und Rebellen, die Converse tragen und sich damit zu Hause fühlen. Du bist der Mensch, der ihnen zeigt, dass wir genauso sind. Du bist das Bindeglied.
Check below to see if you have what is needed for this opportunity, and if so, make an application asap. ABOUT OUR TEAM Our Global Entertainment, Sport and Community Marketing team is a diverse group of industry experts who work directly with individuals pushing culture and sport forward. The team identifies and maintains key relationships and collaborations that help serve our brand and inspire our consumer. WHO WE ARE LOOKING FOR As part of our Global Entertainment, Sport and Community Marketing team, the Director of Entertainment Marketing will implement the strategic vision for Entertainment through work with our Icons and Emerging Icon talent. This individual will need the skills to set strategy and execute against complex journeys from product creation through go-to market. We're looking for someone who is self motivated and self sufficient, has the unique ability to work in ambiguity, and brings both the brand and partner visions together with a delicate balance of art and science. If this sounds like you, keep reading to learn more! WHAT YOU WILL WORK ON You are responsible for developing and fostering strong relationships with global entertainers and influencers to drive marketing strategies through these relationships and leaders in the creative industry. As an integral part of the team, you will: Leverage relationships to identify talent for brand integration – both long and short term opportunities where Converse can “be there first” with talent that inspires our consumer Build product and brand journeys with our signed Icons Drive innovation through industry knowledge to develop relative events, product placement, and product visibility on key influencers Reimagine a best-in-class seeding offense – developing the strategy and execution of a new plan You’ll work closely with cross-functional brand and business partners at the Global and Geo level to ensure that Converse gets maximum value from our partnerships Set global entertainment strategy and direction (music, TV, & film) to be driven through geography Implement quick response strategic plans to capitalize on rapid entertainment industry changes to maintain Converse's competitive edge Lead with collaboration, a growth mindset, be data driven, and remain passionate about key priorities WHO YOU WILL WORK WITH You will report to the Sr. Director of Entertainment, Sport and Energy Marketing and work directly with the Product teams. You will work closely with our Social, Digital, Comms, Brand Creative, Legal, and Brand Management teams (Global and Geo) to ensure Entertainment Marketing efforts support brand and business objectives. WHAT YOU BRING 6+ years of Entertainment industry knowledge Bachelor’s degree or equivalent combination of education, experience, or training Talent management, critical thinking, and negotiation skills Partnership management; ability to develop and use internal and external partnerships Excellent communication skills, both written and verbal Demonstrate an entrepreneurial spirit, adaptability, resourcefulness and comfort with ambiguity Experience driving marketing offense connecting with specific target audiences Strong understanding of full funnel marketing with a focus primarily on top of funnel Deep industry contacts across the fields of music, celebrity, TV & film Enterprise thinking, end-to-end business knowledge Ability to drive interpersonal alignment at all levels of the organization Proven experience achieving results in a balanced way, serving our consumers and partners, while engaging and growing our people in a safe and people-first environment Strong cross functional collaboration while striving for outstanding results Demonstrated contractual knowledge and experience We are committed to fostering a diverse and inclusive environment for all employees and job applicants. We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form. Converse ist mehr als ein Unternehmen: Wir sind ein Verfechter von Selbstentfaltung weltweit. Diese Überzeugung motiviert unsere Mitarbeiter, prägt unser Arbeitsumfeld und zeigt sich in unseren Produkten. Keine zwei Menschen sind oder denken genau gleich. Jeder ist einzigartig. In unserer Unternehmenskultur genießen alle Mitarbeiterinnen und Mitarbeiter die Freiheit, etwas zu kreieren und beruflich zu wachsen. Zusätzlich bieten wir noch großzügige Leistungspakete. Von Boston bis Shanghai, von Markendesign bis Finanzwesen – Converse ist eine Marke, die einzigartige und kreative Menschen auf der ganzen Welt würdigt. Wir sind alle anders – das haben wir gemeinsam.
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Check below to see if you have what is needed for this opportunity, and if so, make an application asap. ABOUT OUR TEAM Our Global Entertainment, Sport and Community Marketing team is a diverse group of industry experts who work directly with individuals pushing culture and sport forward. The team identifies and maintains key relationships and collaborations that help serve our brand and inspire our consumer. WHO WE ARE LOOKING FOR As part of our Global Entertainment, Sport and Community Marketing team, the Director of Entertainment Marketing will implement the strategic vision for Entertainment through work with our Icons and Emerging Icon talent. This individual will need the skills to set strategy and execute against complex journeys from product creation through go-to market. We're looking for someone who is self motivated and self sufficient, has the unique ability to work in ambiguity, and brings both the brand and partner visions together with a delicate balance of art and science. If this sounds like you, keep reading to learn more! WHAT YOU WILL WORK ON You are responsible for developing and fostering strong relationships with global entertainers and influencers to drive marketing strategies through these relationships and leaders in the creative industry. As an integral part of the team, you will: Leverage relationships to identify talent for brand integration – both long and short term opportunities where Converse can “be there first” with talent that inspires our consumer Build product and brand journeys with our signed Icons Drive innovation through industry knowledge to develop relative events, product placement, and product visibility on key influencers Reimagine a best-in-class seeding offense – developing the strategy and execution of a new plan You’ll work closely with cross-functional brand and business partners at the Global and Geo level to ensure that Converse gets maximum value from our partnerships Set global entertainment strategy and direction (music, TV, & film) to be driven through geography Implement quick response strategic plans to capitalize on rapid entertainment industry changes to maintain Converse's competitive edge Lead with collaboration, a growth mindset, be data driven, and remain passionate about key priorities WHO YOU WILL WORK WITH You will report to the Sr. Director of Entertainment, Sport and Energy Marketing and work directly with the Product teams. You will work closely with our Social, Digital, Comms, Brand Creative, Legal, and Brand Management teams (Global and Geo) to ensure Entertainment Marketing efforts support brand and business objectives. WHAT YOU BRING 6+ years of Entertainment industry knowledge Bachelor’s degree or equivalent combination of education, experience, or training Talent management, critical thinking, and negotiation skills Partnership management; ability to develop and use internal and external partnerships Excellent communication skills, both written and verbal Demonstrate an entrepreneurial spirit, adaptability, resourcefulness and comfort with ambiguity Experience driving marketing offense connecting with specific target audiences Strong understanding of full funnel marketing with a focus primarily on top of funnel Deep industry contacts across the fields of music, celebrity, TV & film Enterprise thinking, end-to-end business knowledge Ability to drive interpersonal alignment at all levels of the organization Proven experience achieving results in a balanced way, serving our consumers and partners, while engaging and growing our people in a safe and people-first environment Strong cross functional collaboration while striving for outstanding results Demonstrated contractual knowledge and experience We are committed to fostering a diverse and inclusive environment for all employees and job applicants. We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form. Converse ist mehr als ein Unternehmen: Wir sind ein Verfechter von Selbstentfaltung weltweit. Diese Überzeugung motiviert unsere Mitarbeiter, prägt unser Arbeitsumfeld und zeigt sich in unseren Produkten. Keine zwei Menschen sind oder denken genau gleich. Jeder ist einzigartig. In unserer Unternehmenskultur genießen alle Mitarbeiterinnen und Mitarbeiter die Freiheit, etwas zu kreieren und beruflich zu wachsen. Zusätzlich bieten wir noch großzügige Leistungspakete. Von Boston bis Shanghai, von Markendesign bis Finanzwesen – Converse ist eine Marke, die einzigartige und kreative Menschen auf der ganzen Welt würdigt. Wir sind alle anders – das haben wir gemeinsam.
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