Senior Growth Marketing Manager, Integrated Media

Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 140 million members globally. While we're best known for pioneering free credit scores, our members turn to us for everything related to their financial goals, including identity monitoring, applying for credit cards, shopping for insurance and loans (car, home and personal) and savings accounts and checking accounts* – all for free. Credit Karma has grown significantly through the years: we now have more than 1,700 employees across our offices in Oakland, Charlotte, Culver City, San Diego, London, Bangalore, and New York City.*Banking services provided by MVB Bank, Inc., Member FDICAs the Senior Growth Marketing Manager, Integrated Media, you'll be the driving force behind our full-funnel media strategy. You'll collaborate across teams to craft and deliver impactful campaigns that span the entire customer journey, from awareness to conversion. You'll analyze data to optimize performance, allocate budgets strategically, and ensure a consistent brand experience across all channels. This role requires a strategic thinker with exceptional media expertise who can balance multiple priorities and drive business growth.What you’ll do:Develop media strategy and execute integrated marketing campaigns that span the entire customer journey, from awareness to conversion.Collaborate with brand, creative, growth marketing, analytics and external agencies to ensure seamless campaign execution and a consistent brand experience across all channels.Plan and allocate a marketing budget across different channels and initiatives, balancing brand-building activities with performance-driven campaigns.Analyze campaign performance, identify key insights, and optimize strategies to maximize ROI and achieve overall business goals.Conduct market research and competitive analysis to inform marketing strategies and identify new opportunities.Stay abreast of industry trends, emerging technologies, and best practices in integrated marketing.Contribute to the development and refinement of our overall marketing strategy, ensuring alignment with business objectives.Minimum Basic Requirements:8+ years of experience in marketing, with a proven track record of developing and executing successful integrated marketing campaigns.Experience in the FinTech industry is a plus, but not required.Capable of effectively balancing brand awareness, category consideration, and direct response initiatives.Expertise in a variety of marketing channels, including digital, social media, content marketing, out of home, and email marketing.Proficiency in marketing analytics tools and technologies.Strong communication, presentation, and interpersonal skills.Have managed sizable media budgets and optimizing spend based on performance insights.Capability to pivot and adapt strategies quickly in a fast-paced, changing environment.Preferred Qualifications: A strategic thinker with a deep understanding of the customer journey and how to effectively engage audiences at each stage of the funnel.A strong collaborator who can build relationships and effectively communicate with diverse stakeholders across the organization.A data-driven mindset with the ability to analyze campaign performance, extract insights, and translate them into actionable recommendations.A passion for marketing and a desire to stay ahead of the curve in a constantly evolving industry.A proactive and results-oriented individual with a strong sense of ownership and accountability.Benefits at Credit Karma includes:Medical and Dental CoverageRetirement PlanCommuter BenefitsWellness perksPaid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)Education PerksPaid Gift Week in DecemberCA Pay Transparency Notice:Credit Karma’s mission of championing financial progress for all starts from within. That’s why we implemented role-based compensation, which ensures people who are in the same role receive the same pay with variations for geographic location only. It’s all part of a more comprehensive DEI strategy that helps level the playing field. The CA base salary for this role is $225,475 plus equity and benefits.Equal Employment Opportunity:Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws. Credit Karma is also  committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. We’ve worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth. As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.Privacy Policies:Credit Karma is strongly committed to protecting personal data. Please take a look below to review our privacy policies:GDPR Privacy PolicyU.S. Job Applicant Privacy Notice