Social Media Manager Job at Vireo Systems Inc in Nashville

Overview: The Social Media Manager will lead the strategy and execution of social media efforts for pH-D Feminine Health and CON-CRET, driving brand awareness, engagement, and growth across paid and organic channels. Reporting to the Digital Marketing Director, this role is responsible for creating engaging, platform-specific content, optimizing campaigns, and managing the Social Media Specialist to ensure seamless execution and performance reporting.

The ideal candidate is highly creative, with a deep understanding of social media trends, paid strategies, and audience engagement. This role requires a strong ability to create social-first content while collaborating cross-functionally to ensure alignment with broader brand initiatives.

This position can be remote, hybrid, or onsite.

Key Responsibilities:

Social Media Strategy & Execution:

• Develop and execute a comprehensive social media strategy to grow brand awareness and engagement across platforms, including Instagram, Facebook, TikTok, LinkedIn, and others.
• Align social media efforts with broader digital marketing and brand strategies to ensure cohesive messaging and consistent goals.
• Manage and optimize social media campaigns, balancing paid and organic efforts to maximize impact.

Content Creation & Management:

• Create engaging, platform-specific content (including images, videos, and short-form storytelling) using assets provided by the creative team, while also generating net-new social-first content tailored to each channel.
• Own and manage the social media content calendar, ensuring consistent and timely posting aligned with marketing initiatives, product launches, and seasonal campaigns.
• Collaborate with the creative team, Brand Managers, and Social Media Specialist to develop content that reflects the brand voice and resonates with the target audience.
• Partner with the Digital Marketing Director to develop and execute high-performing paid social ads.

Community Engagement & Support Coordination:

• Oversee the Social Media Specialist’s management of comments, messages, and interactions on social platforms, ensuring responses are timely and align with the brand’s tone and values.
• Provide guidance to the Social Media Specialist on escalation protocols and community management workflows.
• Ensure the team effectively monitors sentiment, trends, and opportunities for proactive engagement, delegating detailed reporting to the Social Media Specialist.

Performance Tracking & Analytics:

• Direct the Social Media Specialist to track and analyze campaign performance metrics (e.g., engagement rates, follower growth, ROI) and compile regular performance reports.
• Review performance data and provide insights to the Digital Marketing Director to inform strategy and optimize future efforts.

Collaboration & Cross-Functional Support:

• Partner with Brand Managers, the HCP team, and the creative team to align social media campaigns with product launches, events, and brand initiatives.
• Support the eCommerce and marketplace teams with paid and organic social campaigns to drive traffic and conversions.
• Act as the central point of contact for ensuring social media aligns with the overarching digital marketing and brand strategy.

Trendspotting & Innovation:

• Stay on top of emerging social media trends, tools, and best practices to keep the brand ahead of the curve.
• Experiment with new content formats, platforms, and strategies to engage and grow the audience.

Qualifications:

• 4+ years of experience managing social media for consumer brands, with a strong focus on content creation and paid strategies.
• Proven track record of growing social media accounts and driving measurable results.
• Skilled in creating engaging, platform-specific content, including video and short-form storytelling.
• Experience with social media advertising tools (e.g., Meta Ads Manager, TikTok Ads) and analytics platforms (e.g., Sprout Social, Hootsuite).
• Strong project management and leadership skills, with experience managing and mentoring team members.
• Knowledge of the health, wellness, or feminine care industries is a plus.

Success Metrics:

• High-quality, engaging social-first content created and posted on schedule.
• Increased follower growth, engagement rates, and overall social media presence.
• Positive ROI on paid social campaigns.
• Effective collaboration across teams to support broader marketing and business goals.