Senior Product Director, SEO Job at News Corporation in New York

Senior Product Director, SEO - News Corp Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile, and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS, and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV). About the Team: Our Technology team drives the evolution of our Technology, Engineering, Data, Product, and User Experience functions. With a keen focus on delivering cutting-edge solutions, we shape the digital landscape for our customers, readers, and users. From revolutionizing visuals to optimizing tools and harnessing the power of data, mobile, video, and social platforms, our team is committed to providing a seamless and immersive experience across all touchpoints. Collaborating closely with our newsrooms and strategic partners, we spearhead the development of groundbreaking products and technologies. About the Role: Dow Jones is seeking an experienced and strategic Senior Product Director of SEO to lead the development and execution of our SEO roadmap. In this senior role, you will oversee the optimization and evolution of our SEO strategy, ensuring we continuously grow organic traffic, improve rankings, and expand our acquisition funnel. You will collaborate closely with cross-functional teams including our newsrooms, marketing, engineering, and analytics teams to drive innovative SEO solutions and impact. You Will: Develop and execute a long-term SEO product strategy that aligns with business objectives across multiple properties. Stay ahead of industry trends, algorithm changes, and SEO best practices to ensure our strategies are future-proof. Partner with Engineering, Design, Editorial, and Marketing teams to implement SEO strategies that optimize site architecture, content, and overall search visibility. Act as the product owner for all SEO-related tools and features, managing product lifecycle from ideation to launch. Facilitate open communication and alignment between departments to ensure a cohesive SEO roadmap. Leverage analytics, performance metrics, and A/B testing to refine SEO strategies and prioritize high-impact initiatives. Define and track key SEO metrics (traffic, rankings, conversions, etc.) and present regular performance reports to leadership teams. Use competitive analysis and market research to identify opportunities and gaps in SEO performance. Foster a culture of innovation, continuous learning, and proactive problem-solving within the team. Own the product vision and roadmap for SEO-related features, tools, and platforms. Work with the engineering team to ensure SEO considerations are integrated into the architecture and systems. Prioritize and manage a backlog of SEO-related enhancements, ensuring timely and efficient delivery of initiatives. You Have: 7+ years of SEO experience, with at least 3+ years in a leadership role managing teams and SEO product strategy. Proven experience in product management or product ownership within an SEO or digital marketing context. Deep understanding of SEO best practices, search algorithms, and the technical elements of SEO (crawling, indexing, sitemaps, etc.). Strong analytical mindset with the ability to use data to make informed decisions and track SEO success. Experience with SEO tools such as Google Search Console, SEMrush, Ahrefs, News Dashboard, Screaming Frog, or similar. Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders. Experience managing large-scale SEO efforts across complex digital ecosystems (e-commerce, SaaS, or similar industries is a plus). Demonstrated success in driving SEO growth for large-scale websites or platforms. Familiarity with Agile methodologies and working in fast-paced, iterative development environments. Experience working in media is a plus. Benefits: Comprehensive Healthcare Plans Paid Time Off Retirement Plans Lifestyle programs & Wellness Resources Family Care Benefits & Caregiving Support Commuter Transit Program Subscription Discounts Employee Referral Program #LI-Hybrid Reasonable accommodation: Dow Jones, Making Careers Newsworthy – We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/AA/M/F/Disabled/Vets. Business Area: Dow Jones – Technology Job Category: Software Product Engineering Union Status: Non-Union role Pay Range: 205000 – 250000 We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. #J-18808-Ljbffr