Social Media Specialist

Company Overview: Founded in 2013 by TV Star and glamazon Lilly Ghalichi, Lilly Lashes revolutionized the world of false lashes by creating “3D Lashes.” Today, they offer the largest selection of hand-made, luxury lashes carefully designed to cater to all eye shapes, ethnicities, and level of drama: from lite, natural lashes to the most glamorous, dramatic styles. With a promise to deliver on quality, variety and innovation, Lilly Lashes has grown to be the most trusted false eyelashes in the world. The brand continues to provide long lasting (reusable up to 30 times), easy to wear lashes, in a variety of materials (mink, faux mink and premium synthetic) and with unparalleled styles. Whether you are a lash beginner, or a lash pro, Lilly Lashes has the perfect style for you. Job Summary: The Social Media Specialist will be responsible for planning, creating, implementing, and measuring social media initiatives in partnership with the Social Media Manager and our broader marketing team. They will provide support with influencer contracting and utilize all content efficiently and in a timely manner, to increase brand awareness and elevate all owned and operated brand channels. Primary Responsibilities: Maintain social media calendar for all social channels in alignment with marketing KPIs, launch calendar and marketing campaigns Schedule and publish content to social media channels across different platforms, such as Instagram, TikTok, YouTube, Pinterest and Twitter Ideate and create engaging, ahead-of-trend content in partnership with creative team Manage UGC Content Program for brand, including talent sourcing, outreach, negotiation and signing of influencers Develop recommendations informed by consumer insights and industry landscape Perform competitive analysis, industry research and assessment of best practices for Instagram, TikTok, YouTube and other social channels in an ever-evolving landscape Participate in the conceptualization and strategy of social media campaigns, utilizing social media know-how to drive growth and engagement Manage and coordinate live video schedule, including Instagram Live, overseeing rehearsals and set-up, and hosting as needed Maintain giveaway calendar and coordinate co-branded giveaways Harvest data for reporting and support social media team in preparing and delivering reporting to internal and external teams Assist with photoshoot support and needs and planning for beauty looks Supervisory Responsibilities: This job has no supervisory responsibilities Experience / Abilities: Bachelor’s degree in Marketing or field relevant to Beauty Marketing 2 years prior social media planning and/or content creation experience Strong organizational skills, keen attention to detail and follow through, able to manage multiple priorities that may be constantly changing Loves beauty, social media, trends & pop-culture Experience in planning social and creating content in-house for brand Fundamental understanding of various social media and influencer tools such as TribeDynamics, Grin, Dash Hudson Good eye for photography and design; experience in video editing Strong interpersonal and communication skills Highly proficient with Microsoft Excel, PowerPoint, and Word Competencies: INTERPERSONAL SKILLS – This role demonstrates the ability to understand relationship-orientated aspects of social effectiveness and to operate successfully in a variety of social exchanges PROACTIVITY – This role proactively researches, communicates, anticipates, and acts around areas of improvement or opportunity. COMPETENCE – The incumbent should demonstrate proficiency in their area of expertise DECISION MAKING – This role will be required to display the ability to make good decisions and/ or lead a sound decision-making process, backed by solid reasoning, data, etc. INDEPENDENCE – This role completes tasks to the best of their ability, without need for external follow up, and takes accountability for quality and timeliness of tasks. Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Employees are regularly required to talk or hear Employees frequently are required to stand, walk, and use hands and arms to reach for items and / or materials Employees are occasionally required to lift office products and supplies, up to 20 pounds. Hours: This position is a full-time position Hybrid – 3 days in office EEO Statement: It is Company policy to provide equal opportunity in employment, development and advancement for all qualified persons without regard to age (40 and over), ancestry, sex/gender (including gender identity, gender expression, pregnancy, childbirth and related medical conditions), color, marital status, registered domestic partner status, medical condition, genetic characteristics/information, national origin, physical or mental disability, race, religion (including religious dress and grooming practices), sexual orientation, military and veteran status, or any other classification protected by applicable law.