Advertising Manager:
Bellevue WA or Frisco TX are location options. Hybrid work environment.
This position is responsible for leading a team (agency partners and/or peers) that develops brand communications and
dvertising strategies for assigned initiatives and overseeing campaign-level execution to ensure efforts meet plan goals
nd objectives.
Responsibilities: Leads development of advertising campaigns (copy strategy and visual assets) for assigned initiatives; acts
s main point of contact on assigned projects: day-to-day contact for internal customers and agency
partners on program execution. Briefs and manages agency partners on execution of advertising
programs. For assigned initiatives, leads campaign integration across all communications vehicles.
Contributes to development and executive approval of strategic creative briefs in support of advertising
program goals and objectives. Works closely with management on messaging plans for calendar windows.
Leads execution of broadcast TV for assigned initiatives; lead or oversee development of print, radio, OOH, and online creative work.
Delegates/manages tactical and operational assignments to administrative staff or external departments
Manages integrated communication plan for major campaigns bringing together input from other
communications disciplines including web, retail merchandising, promotions, PR, etc.
Troubleshoots and resolves day-to-day issues or problems affecting quality and delivery of advertising
programs.
Establishes/evolves processes and educates other *** departments (within marketing and outside of
marketing) on advertising planning, processes and timing. Establishes metrics, tracks results and
communicates and applies learnings.
Translate Business Brief/Program Brief into dynamic Master Creative Brief
Experience: 7-10 years-Advertising or marketing communications
experience within a consumer products company
(wireless or consumer tech preferred) or
equivalent experience in account management for
n advertising agency.
4-7 years-Broadcast experience and in-depth print and
online marketing experience.
4-7 years-Experience leading a team of professionals in
similar positions.
Technology Requirements (I.E Programs, systems, etc): Proficient in Microsoft Office Suite including Outlook, Word, PowerPoint and Excel. Knowledgeable of Adobe Acrobat.
What does a typical day look like? Brand and creative reviews, sharing work with legal, providing feedback to creative partners, driving cross-team collaboration and alignment with different agency partners, getting alignment with leadership on recommendations, and working with the Sponsorship team on creative asks for different Entertainment properties.
Preferred background/prior work experience? Ad Agency or Creative Development for Brand Sponsorships
Priority soft skills: Communication skills, Adaptability and Flexibility, Problem-solving and critical thinking, collaboration and teamwork, time management, creativity and innovation, work ethic and responsibility, networking and relationship building, cultural awareness and diversity sensitivity, self-motivation, and initiative.
EEO:
"Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of - Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans."
Mindlance