Grasshopper Bank, N.A.
Digital Marketing Specialist
Grasshopper Bank, N.A., Rochester, New York, United States, 14600
A company is looking for a Digital Marketing Specialist to manage and optimize digital marketing campaigns.
Key Responsibilities
Develop, manage, and optimize paid search campaigns to drive traffic and generate leads Conduct research to identify high-performing keywords and implement optimization strategies across multiple platforms Generate performance reports with insights and actionable recommendations for future strategies
Required Qualifications
2-4 years of experience in performance marketing or digital marketing roles, preferably in a bank or fintech Strong hands-on experience with platforms like Google Ads, Bing Ads, LinkedIn Ads, and Meta Ads Manager Familiarity with Display, Native Advertising, Programmatic, and retargeting strategies Proficiency in analytics tools such as Google Analytics and Tableau Understanding of performance marketing KPIs, including CPA, CTR, CPC, and ROAS
Key Responsibilities
Develop, manage, and optimize paid search campaigns to drive traffic and generate leads Conduct research to identify high-performing keywords and implement optimization strategies across multiple platforms Generate performance reports with insights and actionable recommendations for future strategies
Required Qualifications
2-4 years of experience in performance marketing or digital marketing roles, preferably in a bank or fintech Strong hands-on experience with platforms like Google Ads, Bing Ads, LinkedIn Ads, and Meta Ads Manager Familiarity with Display, Native Advertising, Programmatic, and retargeting strategies Proficiency in analytics tools such as Google Analytics and Tableau Understanding of performance marketing KPIs, including CPA, CTR, CPC, and ROAS