Specialist - Publicity and Communication Job at Taylor's University Sdn Bhd in O

Specialist - Publicity and Communication

Posted on: 2 Oct 2024

Division: Higher Education (HE)

Department: Student Development (40000320)

JOB PURPOSE

The Specialist – Publicity and Communications is responsible for assisting Student Development in planning, organising, coordinating, and implementing strategic communications through activities and initiatives that raise the prominence and visibility of Student Development and its sub-departments, increase student participation in key strategic programmes and activities, achieve a strong social media presence and participation in alignment with the department’s strategic priorities, and develop a strong culture of student participation in co-curricular activities, especially the SHINE Award Programme.

He / She will actively create and capture meaningful activities, events, success, achievements, and milestones that would significantly promote Student Development and its products/services to internal and external stakeholders through all official communication channels. There should be an adequate supply and timely communication of all activities, initiatives, and a compilation of post releases with video/images pertaining to these initiatives in a media bank/folder that is easily accessible to all.

He / She will also spearhead the designing of collaterals and items for the purpose of raising awareness and visibility. Materials developed will be used to anchor the promotional and advertising to students and other intended audiences.

Marketing, advertising, and promotional campaigns, initiatives, and activities should be regularly developed in alignment with the core offerings of Student Development for the purpose of engaging and soliciting student participation. This includes social media engagements and other necessary mediums which connect to the stakeholders better.

He / She must produce an analysis of the communication plans and strategies carried out monthly, provide key findings, and make recommendations to enhance the existing strategies in place.

He / She will also be the official Advisor to oversee the Student Organisations (SO) in Taylor’s, focusing on elevating the quality of SO events on campus. He / She will coach, provide guidance, and ensure Student Leaders are equipped to organise and deliver events and activities on campus.

This role requires a detail-oriented individual who can manage multiple roles simultaneously and work collaboratively with other departments and stakeholders.

KEY RESULT AREAS / RESPONSIBILITIES

• Strategise, create and implement campaigns, outreach, and marketing plans for key Student Development Functions & Services
  • Have a good and comprehensive product and service knowledge of Student Development as a whole and can articulate these services and products creatively and convincingly to internal and external stakeholders.
  • Cover events and activities organised by Student Development and its sub-departments to ensure coverage is immediate and updated on all social media and communication platforms within the Service Level Agreement.
  • Develop and implement an annual communication plan/strategy to help drive publicity and promotional initiatives campus-wide and externally.
  • Strategically map all communication activities according to the Publicity and Promotions matrix and event dates of the activities.
  • Create pre and post-event content capturing statistics (number of attendees, satisfaction ratings), student testimonials, achievements, milestones, and noteworthy information for the purpose of raising awareness via online and offline dissemination through strategic channels. Ensure post-event release is up on all agreed-upon communication platforms.
• Develop a mechanism where internal and external stakeholders are able to view the activities happening for the month.
• Strategise, create and implement campaigns, outreach, and marketing plans for the SHINE Award to be positioned as a competitive edge for the Institution
• Work collaboratively with the team to develop and implement a strategic communication plan to establish the SHINE Award programme’s identity, branding, and create a culture of strong engagement with previous and current students enrolled in the SHINE Award Programme.
• Advocate, create and connect meaningful and impactful information through campaign activations, roadshows, marketing, and promotional activities that will cultivate the programme and enhance meaningful relationships with targeted stakeholders.
• Social Media Postings, Website & Communication Plan
• Take responsibility for the day-to-day activities of the communications function including social media and e-mail engagements within the agreed-upon SLA. This includes managing and updating information at Taylor’s Website pertaining to the Centre for Future Learning & Student Development.
• Proactively create and communicate important and impactful information that seeks to promote the programme to stakeholders. This includes, and is not limited to, pre and post-event engagements.
• Work collaboratively with stakeholders like the Marketing Department, Alumni Relations, and Corporate Communications in pushing news to them, updating the media bank, and ensuring the events of the department reach the relevant channels.
• Design and create computer-based, web-based, or multimedia-based layouts, graphics, animation, video, sound, and/or content for use in presentations, video productions, multimedia programs, websites, and other electronic media; Work collaboratively with users and project teams to review options and training needs.
• Design printed collaterals such as banners, buntings, posters, etc.
• Develop layout designs and concepts; select and secure appropriate illustrative materials to be used.
• Ensure consistency, accuracy, and compliance with required standards of web publishing; proofread copy and maintain internal posting of policies, forms, and related data as provided.
• Keep abreast of emerging technologies in new media, particularly design programs such as Illustrator, Photoshop, Acrobat, Dreamweaver, Flash, and so forth.
• Ensure the university and programme’s brand consistency is maintained in all forms of collaterals.
• Administrative Function: Documentation & Reporting
• Generate and compile communication and publicity-related reports on a monthly, quarterly, and yearly basis, or as and when required by the Manager. Ensure a detailed analysis report is produced on communication strategies/social media insights and all internal and external postings with key findings and recommendations for improvement to hit monthly/annual targets.
• Conceptualise and develop the Student Development Annual Report which consists of each sub-department where statistics, achievements, testimonials, and milestones of each sub-department are reflected.
• Ensure all reports and post-reports that show department success and milestones are published on all available communication platforms.
• Ensure a collection of write-ups, student testimonials, and photos are well documented by month and year through a media bank and can be used for any future collaterals/audit purposes.
• Student Organisations (SO)
• The official advisor for approved SO in the University, including providing and coordinating necessary support for organising the events and activities and ensuring that relevant information regarding the SHINE Award Programme, the University policies, regulations, and procedures related to organising and scheduling of student activities and events are provided.
• Provide guidance to student organisations in planning and coordinating various student activities and events, including coordinating the event infrastructure, as appropriate.
• Serve as a liaison to the university administration: point of contact between the club or society and the university administration, helping to facilitate communication and ensure that the clubs and societies are following university policies and procedures.
• Coach and guide student leaders in student organisations to fulfil their roles and responsibilities. Advocate for SHINE Portal participation to have students’ roles, achievements, and experiences attested through the SHINE Portal.
• Others
• Maintain high customer service standards in all aspects of work.
• Undertake any other duties that may be assigned by the Manager as and when necessary.

JOB SPECIFICATIONS

Bachelor’s or Master’s Degree in Mass Communications, Public Relations, Journalism, Multimedia Design, or any relevant discipline.

Related Experience

At least ten (10) years of working experience, preferably in an educational institution or event management industry with communications, advertising, events management, organising, and coordinating activities.

KEY COMPETENCIES

• Strong interest in communications-related activities such as public relations, advertising, and stakeholder engagements.
• Have strong written English and able to articulate concepts, ideas, and plans effectively via written format.
• Must be able to effectively use and have relevant experience in software applications such as graphic design, illustration, 3D design, fine art, visual art, and communication design.
• Social Media savvy and follow its latest technology trends with the ability to apply with immediate effect into communication strategies.
• Possess good organisational and coordination skills with the ability to plan, manage, and facilitate several activities/events simultaneously.
• Problem-solving and analytical skills – able to identify and respond to problems appropriately and in a timely manner. Able to analyse and interpret the needs of students and offer appropriate solutions.
• Possess strong interpersonal and communication skills with the ability to communicate with students and liaise with people at all levels.
• Able to handle general tasks independently and able to work well in a team – flexible and adaptable when collaborating on projects.
• Competent in Microsoft Office Applications.
• Ability to work on own initiatives and operate to tight schedules and deadlines.
• Has a strong sense of responsibility. Follows up with inquiries and issues with a sense of urgency and importance.
• Results-oriented – knowledge and skills of trends analysis and reporting; attentive to details and ensures quality of work is high.
• Good team player
• Professional with excellent conduct
• Cheerful, energetic and shows enthusiasm
• Trustworthy and has a sense of responsibility