Hexagon AB is hiring: Global Marketing Data Analyst, Marketing & Communication i

Job Location (Short): Madison, Alabama-USA

Workplace Type: Remote

Business Unit: ALI

Responsibilities

Hexagon’s Asset Lifecycle Intelligence division is seeking a Global Marketing Data Analyst. The Global Marketing Data Analyst will analyze marketing data to drive strategic decisions and optimize performance. This position will play a key role in analyzing data and summarizing insights to measure marketing effectiveness. You will serve as a partner to your Global Marketing peers.

• Collaborate with our Demand Center, Portfolio and Web marketing teams to ensure alignment on data needs, forecasts and performance metrics critical to achieving business success.
• Data Analysis and Reporting: Collect, analyze, and interpret complex data sets from various sources to derive insights and identify trends. Develop reports and visualizations to communicate strategic opportunities. Collaborate with data teams and stakeholders to ensure data integrity, accuracy, and consistency. Conduct ad-hoc analysis and provide data-driven recommendations to support decision-making processes.
• Own key marketing analytics processes such as recurring reporting and pipeline analysis to ensure accurate tracking and reporting of marketing performance.
• Provide actionable insights based on data analysis to help inform marketing strategies, improve conversion rates and maximize ROI.
• Enable the marketing team to track and report on their own campaign performance, providing tools, training and support to foster self-sufficiency in data reporting.
• Strong collaboration with Sales Operations, Regional Marketing, and Marketing leadership to align key data and insights needed to achieve business goals.
• Proactively identify trends and opportunities, using data and prior performance to optimize future marketing strategies and activities.

Education / Qualifications

• 7+ years of experience in marketing analytics, with a focus on B2B marketing
• Strong proficiency in Google Analytics, PowerBI or other analytics tools.
• Strong proficiency in Salesforce, Pardot, Salesloft, Demandbase or similar tools.
• Strong analytical and problem-solving skills. Critical thinking and decision-making capabilities.
• Ability to translate complex data from multiple tools into actionable insights.
• Experience with account-based marketing (ABM) and data-driven decision-making.
• Excellent communication skills and ability to collaborate with global and cross-functional teams.

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