Accutech Systems Corporation is hiring: Content Specialist in Muncie

Be among the first 25 applicants.

The Content Specialist creates great marketing content to drive business results for Accutech’s business units.

You will collaborate with a cross-functional team of marketing professionals, product professionals, and business managers, to help execute campaigns that connect Accutech business units’ brands, goals, and target audiences. You will create content ranging from web content, blogs, press releases, media kits, and more.

You have a desire to make great things happen for other people. You will get to know how Accutech’s various client personas in order to cultivate a variety of content to help them achieve their goals. Under the direction of the Marketing/Brand Manager, with input from Managing Directors and Marketing’s Content Strategist, you will craft the right messages on the right channels to the right people to help grow Accutech’s businesses.

Key Internal Interactions:

Marketing/Brand Manager: Receive overall direction, brand and design vision, and assignment of tasks to support the marketing efforts of Accutech’s business units.

Managing Directors of Cheetah and Moneytree: Maintain close communication to understand their overall vision, direction, and objectives. Collaborate on marketing initiatives and report on metrics.

Content Strategist: Know the product roadmap and business cases to promote value to the clients of Cheetah and Moneytree. Communicate the vision, value proposition, and differentiators within the industry.

Managing Director, Intersection: Collaborate with Accutech’s marketing and advertising agency as needed to promote the brand promise, values, and marketing vision of Accutech’s business units.

Others: Communicate product positioning and messaging to Accutech and its business units to ensure consistency across the company.

Key External Interactions:

Clients and Strategic Contacts: Interact with Cheetah and Moneytree clients and key groups to develop and assess effective marketing messages, strategy, and methods. These groups include user groups and strategic partners.

Industry Trade Associations: Establish relationships and increase industry understanding of Cheetah and Moneytree products with their related industry trade groups.

Duties and Responsibilities:

• Learn and execute Accutech’s brand voice, tone, and messaging to deliver high-quality content in the form of blogs, case studies, headlines, web copy, emails, e-books, advertisements, landing pages, and more that articulate the benefits and value of our products to drive leads and engage existing clients.
• Collaborate with product management, sales, and marketing to develop product positioning and messaging that resonates with our target buyer personas.
• Create sales collateral and tools that align with the buying process and help move prospects and clients through the sales cycle.
• Assess the effectiveness of the marketing content and campaigns on an ongoing basis, and report back to business unit leaders and the marketing team on required changes.
• Assist with the development of a marketing plan each year to support the retention of existing customers and the acquisition of new ones.
• Measure and optimize the buyer journey as it relates to product feature adoption and usage.
• Gain insights into trust and wealth management markets to become the expert on our buyers and their buying criteria.
• Educate both internal and external stakeholders on value propositions.
• Work within a cross-functional team to develop ideas and contribute to the editorial calendar by conceiving and creating engaging content.
• Assist in the coordination of marketing events as needed.
• Stay informed about marketing industry developments and leverage them for the growth of Accutech’s business units.
• Conduct interviews with subject matter experts.
• Prioritize and manage multiple projects within time restrictions.
• Make great things happen for other people.
• Perform other related marketing duties as assigned.

Required Skills/Abilities:

• Comfortable using collaboration and CRM tools such as Microsoft Teams, HubSpot, Zoom and Monday.com.
• Demonstrated writing ability.
• Excellent interpersonal skills.
• Comfortable in front of groups.
• Exceptional ability to communicate complex concepts.
• Excellent time management skills with a proven ability to meet deadlines.
• Ability to work independently or collaboratively.
• Ability to function well in a high-paced environment.
• An organized self-starter with attention to detail.
• Embraces constructive feedback as an opportunity to learn and proactively implements necessary improvements.
• Proficient in Microsoft Office Suite.
• Familiarity with marketing automation such as Google and LinkedIn Analytics.
• Knowledge of financial planning and advising or willingness to learn and initiate self-education in the financial services industry.

Education and Experience:

• Bachelor’s degree required. Preference for those with significant coursework in marketing, business, communications, English, or another relevant field.
• At least three years of related marketing experience in SaaS is preferred.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Writing Samples:

Upon selection for the interview process, you will be asked to provide three professional writing examples.

We are interested in every qualified candidate who is lawfully eligible to work in the United States. However, we are unable to sponsor visas.

Accutech Systems Corporation is an Equal Opportunity Employer.

Seniority level:

Mid-Senior level

Employment type:

Full-time

Job function:

Marketing, Public Relations, and Writing/Editing

Industries:

Software Development