Content Writer (RapidScale) Job at Cox Communications in Raleigh

At RapidScale, exceptional technology is powered by exceptional people. As a growing leader in secure, reliable managed cloud solutions, we help SMBs and enterprises alike simplify IT and unleash innovation. With a broad portfolio spanning AWS, Azure and Google to a full set of Private Cloud and Cybersecurity solutions, RapidScale helps companies turn technology into their biggest competitive advantage. As part of the Cox family of companies, we offer best-in-class benefits, a commitment to work-life balance, and an award-winning workplace experience.

We are seeking an experienced and creative Content/Thought Leadership Writer to join our marketing team. In this role, you will produce high-quality thought leadership content, including whitepapers, eBooks, case studies, blogs, and infographics, aimed at technology buyers in medium-sized businesses.

You will collaborate closely with the Director of Content Marketing and other creative teams to produce compelling content that resonates with prospective buyers. Exceptional writing skills, strong conceptual thinking, and the ability to communicate big ideas clearly are essential. You will work within a defined content architecture, ensuring consistency and brand alignment across all marketing communications. Strong proofreading and attention to detail are a must.

Primary Responsibilities and Essential Functions:

• Conceptualize and write 1 to 2 pieces of thought leadership content per week, including whitepapers, eBooks, blogs, case studies, and infographics, designed to engage technology buyers.

• Collaborate with the Content Marketing Director to define the content architecture tailored to 8 distinct buyer profiles.

• Manage and maintain the content calendar to ensure timely delivery of content for campaign execution.

• Proofread and edit all content to ensure accuracy, grammatical correctness, and alignment with brand standards.

• Work closely with the Creative Leader and Design team to ensure that copy tone and style align with the visual elements of marketing materials.

• Write compelling copy for new pitches, print materials, digital communications, and other marketing assets.

• Present messaging strategies and content recommendations to internal stakeholders.

• Conduct research on industry trends and identify content gaps to address.

• Create original copy for ads, social media posts, and digital platforms.

• Apply SEO best practices to optimize articles and enhance visibility.

• Craft language and messaging for sales emails, collateral, brochures, and other communication materials.

• Interview clients, industry experts, and internal teams to develop compelling stories.

• Demonstrate strong conceptual thinking and the ability to capture and define a brand’s unique voice.

• Possess a high level of expertise in brand identity, direct mail, digital campaigns, social media content, corporate communications, print, and out-of-home (OOH) advertising.

Qualifications:

• Bachelor’s degree in a relevant field (e.g., English, Journalism, Marketing, Communications) and at least 4 years of experience in content writing, journalism, or technical writing. Other combinations, such as a Master’s degree with 2 years of experience, a Ph.D. with up to 1 year of experience, or 8 years of relevant experience, will also be considered.

• Strong technical copywriting skills and proficiency in editing processes.

• Solid presentation skills with the ability to convey content strategies effectively.

• Hands-on experience with Content Management Systems (e.g., WordPress, Uberflip, Highspot).

• Ability to write both large, in-depth pieces of content (e.g., whitepapers) and shorter, more concise texts (e.g., social media posts).

• Proficiency in Workfront or similar project management tools.

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