Content Strategy Lead Job at Humana in Charleston

Humana Content Strategy Lead Charleston, West Virginia Apply Now

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Humana’s Customer Experience (CX) team within the Retail Insurance business is seeking an experienced Content Strategy Lead who is human-centered, detail-oriented, and influential. The CX team was formed to deliver an easy, personalized healthcare experience for all our health plan members.

As the Content Strategy Lead (internally known as Experience Strategy & Transformation Lead), you will work surrounded by peers with diverse skillsets, creating product and service experiences that help consumers use and get the most from their plans. You will partner with leaders from business, technology, and marketing to develop relevant content strategies.

Key Role Functions

1. Define, evaluate, and evolve the content strategy in alignment with changing business goals.
2. Determine resources necessary to achieve the content strategy.
3. Manage the process of creating and aligning business partners on the content road map.
4. Create content inventories to understand how we represent our core and supplemental benefits to our members.
5. Audit for consistency across language, channel, objective, audience, or format.
6. Map content in context over a timeline to support systematic and coordinated updates and improvements.
7. Ensure tools, standards, and guidelines are in place to support content creators, reviewers, and publishers.
8. Ensure content success metrics are defined, measured, and tracked to inform improvement opportunities and successes.
9. Develop and maintain editorial calendars for key workstreams.
10. Analyze and synthesize data to make recommendations on content needs/improvements.

An exceptional Content Strategist will frame projects in a way that's distinct and actionable; demonstrating initial due diligence that provides project clarity to multi-disciplinary collaborators. They will make findings tangible for stakeholders by leveraging the most effective modalities and learn from experience and pivot when needed.

Required Qualifications

1. 8+ years of human-centered design and content strategy experience.
2. 2+ years of horizontal leadership experience.
3. Ability to lead complex projects independently and mentor junior team members.
4. Demonstrated experience working quickly and efficiently across various stages of the design process.

This is a remote role anywhere in the US that will require you to accommodate Eastern Standard Business Hours.

Preferred Qualifications

1. Experience co-designing and applying user research to inform content development and optimization.
2. Experience in program management.
3. Ability to educate collaborators on content best practices and guidelines.
4. Skill at both ends of design ‘fidelity funnel,’ including experience running/contributing to opportunity framing, concept development, and product discovery projects.

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service must meet the following criteria:

1. At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended.
2. Wireless, wired cable or DSL connection is suggested.

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families.

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue.

Scheduled Weekly Hours

40

Pay Range

$104,000 - $143,000 per year. This job is eligible for a bonus incentive plan.

Description of Benefits

Humana, Inc. offers competitive benefits that support whole-person well-being.

Equal Opportunity Employer

Humana is committed to equal opportunity and does not discriminate against any employee or applicant.

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