Sr Mgr, Creative Services/Promotions, KTNV Job at Scripps Broadcasting Holdings

Sr Mgr, Creative Services/Promotions, KTNV

KTNV, the Scripps ABC station in Las Vegas, NV is hiring a Sr. Manager, Creative Services & Promotions! As Sr. Manager, Creative Services & Promotions, you'll lead a team of multi-media marketing and commercial production experts to execute a strategic plan to increase brand awareness, ratings, and revenue.

WHAT YOU'LL DO:

• Manage a team of multi-media marketing specialists and client production specialists to ensure the highest quality news promotion and commercial production products.
• Assist in implementing and executing a strategic plan to solidify the brand and retain and recruit viewers. Works with the sales department to maintain and grow the client production base.
• Performs daily tactical implementation of the station brand, while interpreting research to focus messaging to attract viewers and working with the sales department to recruit new sales clients for their production needs.
• Ability to write, produce, and edit effective spots (news promotion, special projects, and commercials).
• Monitor all creative messaging to reflect the brand in all promotions (news, special projects, all outside media, sales, and community projects).
• Assist with all digital and traditional marketing plans (online, social media, on-air, cable, radio, outdoor, etc.).
• Foster an environment of inclusion and mentorship to other department members, with a concentration on growing and developing each member’s skill set.
• Works with the Creative Director to strategize and execute all station promotion efforts.
• Works with the Creative Director and Sales Department to generate new streams of production revenue.
• Prioritize and implement new projects and technologies as they become available.
• Assist in the placement and execution of efficient and effective outside media buys.
• Acts as interim Creative Director when needed.

WHAT YOU'LL NEED:

• Bachelor’s degree in Communications and/or Marketing preferred.
• Minimum 5 years of broadcast/social media experience with an emphasis on strategically and creatively marketing to recruit and retain viewers.

WHAT YOU'LL BRING:

• Must be proficient in non-linear editing.
• Strong written and verbal communication skills.
• Knowledge of social media marketing concepts, including posting on social media platforms.
• Detail-oriented, driven to succeed, competitive, and able to execute responsibilities with minimum supervision.
• Ability to manage multiple projects.
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company-required insurance limits.