Marketing Liaison

Overview

Mountain River Physical Therapy, is a member of the Confluent Health family of physical therapy and occupational therapy companies.

We are looking for a PART TIME Marketing Physician Liaison to join our team!

At MRPT, you’ll find a vibrant culture because we want our employees to love coming to work and doing what they love – helping our patients get back to their everyday lives. The role of the Physician Liaison involves cultivating and nurturing strong customer relationships, with a primary focus on physicians and the community. Engagement with employers and payers may be required. Working closely with the Marketing Director and Clinic Directors, the Physician Liaison plays a critical role in implementing strategic marketing initiatives across the organization. Their primary responsibility is to drive physician field marketing and develop strong relationships with referral sources.

• PART TIME
• Salary Rate: $20-$25 /Hour
• Travel Required: 75%

Territory will consist of the North Region:

• Wheeling
• Wellsburg
• New Martinsville
• St. Clairsville
• Other surrounding areas

Responsibilities

Physician Marketing and Relations

• Develop and maintain relationships with targeted physicians and other clinical referral sources.
• Complete eight (8) direct physician contacts per day/16-20 per week.
• Provide opportunities for physical therapists to interact with customers.
• Communicate effectively with referring providers and their office staff.
• Participate in monthly marketing meetings.
• Maintain the strictest confidentiality; adhere to all HIPAA guidelines/regulations.
• Coordinate with various staff to ensure customer requests are handled appropriately and promptly.
• Generate a consistent routing schedule to meet the needs of both internal and external customers.
• Maintain ongoing physician referral information and relationship/sales activity in Salesforce.
• Perform other work-related duties as assigned.

Community Engagement and Brand Awareness

• Work closely with the Clinic Directors in planning and organizing community special events.
• Develop local community relationships through advertising, sponsorships, and partnerships.
• Coordinate collateral materials, ordering and keeping assigned clinics stocked with materials.
• Assist in the preservation of the corporate identity.
• Planning and Training
• Create/collaborate on a quarterly marketing plan outlining budget, collaterals, relationship development, community image, and amazing service.
• Provide regular updates on company-wide marketing activity and track demographic data to support marketing initiatives.
• Provide marketing training for Clinic Directors and designated clinical staff.
• Maintain an updated database of referral sources in Salesforce.

Qualifications

Education

Degree in business, marketing, or clinical with sales/marketing preferred but not required in exchange for experience!

Experience

• Two years of experience in medical/healthcare sales.
• Must have a personal vehicle to perform job duties.
• Must possess a valid driver’s license.

Skills & Knowledge

An individual should demonstrate the following competencies to perform the duties and responsibilities of this position successfully:

• Problem-solving: Use sound judgment to exercise problem analysis and resolution.
• Planning and Organization: The capability to plan effective routing to meet customers’ needs and keep top-of-mind awareness.
• Communication/Presentation: Strong networking and interpersonal skills in relating and presenting to different audiences.
• Strong customer support orientation for both internal and external customers.
• Self-motivated and driven to succeed with excellent relationship building and follow-through skills.
• Previous experience with healthcare sales is a must. Current relationships with the primary care community are a plus.
• Excellent multi-tasker in a fast-paced event management environment.
• Up to date on current trends in physician relationships and referral development.
• Excellent interpersonal and communication skills, including writing, proofreading, and public speaking.
• Excellent organization skills and experience with events.
• Proven ability to collaborate with constituencies and manage tasks to meet deadlines.
• Amazing customer service ethic and high expectations for quality.
• Proficient in using the Web and the latest versions of Google Apps, Microsoft Word, Excel, and PowerPoint.
• Perform other work-related duties as assigned.