Social Media Manager Job at Tbwa Chiat/Day Inc in Houston

Are you a master of social media strategy, capable of crafting campaigns that would drive our legal services forward?

Can you navigate the complexities of legal marketing, from brand management to client acquisition and public relations?

Can you analyze trends, optimize performance, and creatively produce content that sparks conversations, drives traffic, and converts followers into brand advocates?

Is your communication so refined that every message resonates with clarity and strategic foresight?

Final question: When faced with a challenge, do you get excited or run away?

Key Responsibilities Include:

• Strategic Leadership: Develop and execute comprehensive social media strategies aligned with business objectives, including brand awareness and lead generation. You will manage and mentor the social media team, fostering a creative and results-driven environment.
• Content Management: Create and manage content calendars for organic and paid social media across multiple platforms, ensuring content is engaging and on-brand.
• Best Practices: Leverage expertise in social media best practices to optimize profiles for engagement and growth.
• Community Engagement: Foster a loyal following by actively engaging with audiences, responding to inquiries, and building a vibrant online community.
• Paid Media Campaigns: Design and manage paid social media campaigns, optimizing ad spend to achieve maximum ROI.
• Influencer Collaboration: Identify and manage partnerships with influencers to amplify the brand’s reach and credibility.
• Crisis Management: Monitor social sentiment and develop response strategies to address challenges and maintain brand integrity.
• Trend Monitoring: Stay ahead of social media trends, tools, and platforms, incorporating innovative content formats like video and interactive elements.
• Analytics and Reporting: Use tools such as Google Analytics and social media analytics to track performance, gain insights, and adjust strategies for optimal results.
• Cross-Functional Collaboration: Work closely with marketing, design, and other teams to ensure social media efforts align with broader business goals.
• Budget Oversight: Manage budgets effectively, ensuring resources are allocated efficiently to maximize campaign impact.

What we’re looking for:

• Experience: 7-10 years of experience in social media marketing, with at least 3-5 years in a leadership role.
• Proven Expertise: Demonstrated success in developing and executing social media strategies that drive measurable results.
• Leadership: A hands-on leader with strong mentoring capabilities and a passion for fostering a collaborative environment.
• Technical Skills: Proficient in using analytics tools (e.g., Google Analytics, social analytics platforms) and adept at optimizing campaigns.
• Education: A Bachelor's degree in Marketing, Communications, or a related field (certifications in digital marketing are a plus).

Why You Should Work Here:

• Our primary focus is about the right and the wrong of what’s happening - business will follow.
• In addition to righting the wrongs in our cases, we also protect people from bad lawyers - we’re the “real deal.”
• Nine dynamic “hub” locations and growing (bar licenses in 8+ states).
• An innovative work environment that values and harnesses your ability to translate visions into tangible results.
• A collaborative and inclusive culture where your leadership and strategic insights are highly valued.
• A chance to shape our firm's direction and positively impact our clients' experiences.
• Opportunities to attend high-level industry conferences and networking events.
• The autonomy to implement innovative solutions that elevate our firm's operations and client service.
• A dynamic team of professionals committed to achieving excellence together.
• A fulfilling role that enables you to leave a lasting imprint on our firm's legacy.
• Compensation: A competitive compensation package reflecting the pivotal nature of your role.
• Blue Cross Blue Shield, low deductible options.
• Family inclusion can be negotiable.
• 401K with 4% match.
• Life insurance.
• Relocation Assistance: If you are the right fit, but not in Texas already, don’t worry – we will help pay to get you here!

Apply for this job

* indicates a required field

First Name *

Last Name *

Email *

Phone *

Resume/CV *

Accepted file types: pdf, doc, docx, txt, rtf