Digital Media Manager Job at Aimbridge Hospitality in Plano

Job Summary

The Digital Media Manager will be a supporting member of our growing digital team and will be individually responsible for developing and implementing cost-per-click campaign media strategies, managing media budgets, and collaborating cross-functionally to optimize campaign performance and achieve business objectives aligned with individual hotel’s business goals.

Responsibilities

Qualifications:

• 5+ years digital marketing experience required, preferably in hotel marketing.
• Strong understanding of brand marketing efforts and capabilities (Hilton, Hyatt, Marriott, IHG).
• Ability to successfully execute on Koddi platforms (or similar DMP) as well as Booking Network Sponsored Ads and Expedia TravelAds native platforms.
• Strong understanding of CPC campaigns and optimization tactics.
• Ability to effectively identify and execute campaign optimization efforts to drive performance.
• Ability to provide insightful campaign performance analysis (written and verbal).
• Experience with running a large portfolio of campaigns.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a team environment.
• Strong analytical and problem-solving skills.
• Understanding of Hotel Brand internal reporting systems, third-party vendor reports (Demand 360, Google Analytics) a plus.

Key Responsibilities:

• Implement media strategy, manage media budgets, and collaborate cross-functionally to optimize campaign performance and achieve business objectives.
• Leverage Koddi, Native TravelAds and Native Booking Network Sponsored Ad platforms to manage large scale digital marketing campaigns and examine trends to provide valuable and actionable insights to stakeholders.
• Ability to effectively identify and execute campaign optimization efforts to drive performance.
• This role supports Second Wave Marketing’s stakeholders by managing assigned campaigns, building relationships with our client-facing team members, preparing analysis for stakeholders, and contributing to the company culture.
• Implement a data-driven approach to optimize and budget for CPC campaigns.
• Work with a talented team of digital marketing, data, and technology enthusiasts.
• Work with internal and external stakeholders to ensure key dates are met.
• Identify and communicate digital trends that are shaping the travel industry.

Company Overview

Aimbridge Hospitality is a leading, global hospitality company with a growing hotel portfolio representing more than 1,500 properties in 50 states and 23 countries. As a top hospitality employer, we are a great place to unlock your future, providing unparalleled opportunities for you to reach places in your career you might have never imagined were possible - more opportunities to help create memorable experiences, ways to succeed, and great people to inspire you.

Benefits

After an initial waiting period, those hired into full-time positions are eligible for a competitive benefits package that includes the following:

• Now offering Daily Pay! Ask your Recruiter for more details.
• Medical, Dental, and Vision Coverage.
• Short-Term and Long-Term Disability Income.
• Term Life and AD&D Insurance.
• Paid Time Off.
• Employee Assistance Program.
• 401k Retirement Plan.