DIGITAL MEDIA SPECIALIST

FOUNDATIONS RECOVERY NETWORK (a UHS company)

Foundations Recovery Network (FRN) is a nationwide leader in the treatment of co-occurring addiction and mental health disorders. With 11 residential and outpatient facilities across the U.S., FRN aims to guide every patient into long-term recovery by integrating the best staff, treatment options and research available. Every day we chip away at the stigmas surrounding mental health and addiction by walking with each patient before, during and after their treatment with us. In 2015, FRN became the Addiction Treatment Services Division for Universal Health Services.

Position Summary: Digital Media Specialist

Our ideal candidate is a PPC subject matter expert with experience developing, implementing, and optimizing Google Search Ads campaigns to maximize ROI and achieve patient acquisition goals. Your primary focus will be campaign performance, as you regularly monitor and optimize in-market PPC campaigns to drive traffic and conversions to our multiple websites. This position will have a secondary function of helping support our email acquisition channel by creating and sending emails using platforms like Constant Contact. Candidate should have a working knowledge of email platforms and a basic knowledge of HTML.

Essential Job Duties Responsibilities:

• PPC Campaign Management: Develop, implement, and optimize Google Ads campaigns to maximize ROI and achieve patient acquisition goals. Monitor campaign performance, analyze data, and adjust bidding strategies accordingly. Be the subject matter expert on Google search ads interface, including evolving AI functionality. Utilize all best practices around campaign construction and management. Keep up to date on PPC trends by ongoing training and research.
• Keyword Research & Targeting: Conduct keyword research and audience targeting to ensure effective ad placement and engagement, including geotargeting strategies to reach relevant demographics.
• Update PPC and email landing pages as needed in WordPress.
• Create and send marketing emails using platforms like Constant Contact. Perform AB tests to improve email performance. Basic email automation.
• Work closely with the Digital Director to align PPC and email digital strategies with overall marketing objectives, ensuring consistent messaging and branding. Work with analytics specialist to ensure accurate reporting of PPC and email metrics. Work with digital writer on ad and landing page copy.

Benefit Highlights:

• Challenging and rewarding work environment
• Competitive Compensation & Generous Paid Time Off
• Excellent Medical, Dental, Vision and Prescription Drug Plans
• 401(K) with company match and discounted stock plan
• SoFi Student Loan Refinancing Program
• Career development opportunities within UHS and its 300+ Subsidiaries!

About Universal Health Services

One of the nation’s largest and most respected providers of hospital and healthcare services, Universal Health Services, Inc. (UHS) has built an impressive record of achievement and performance. Growing steadily since its inception into an esteemed Fortune 500 corporation, annual revenues were $14.3 billion in 2023. During the year, UHS was again recognized as one of the World’s Most Admired Companies by Fortune; and listed in Forbes ranking of America’s Largest Public Companies.

Headquartered in King of Prussia, PA, UHS has approximately 96,700 employees and continues to grow through its subsidiaries. Operating acute care hospitals, behavioral health facilities, outpatient facilities and ambulatory care access points, an insurance offering, a physician network and various related services located all over the U.S. States, Washington, D.C., Puerto Rico and the United Kingdom. www.uhs.com

Requirements:

• Associate Degree required, Bachelor’s Degree preferred
• 3-5 years related experience
• Google PPC campaign management
• Ability to create and send marketing emails
• PPC Bid strategy and targeting strategy
• Understanding or willingness to learn email list maintenance
• Understanding of digital marketing principles, particularly in healthcare or patient acquisition contexts.
• Understanding or willingness to learn Email automation and nurture

EEO Statement

All UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws. We believe that diversity and inclusion among our teammates is critical to our success.