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Shelby American, Inc.

Shelby American, Inc. is hiring: On-Air Personality in City of Rochester

Shelby American, Inc., City of Rochester, NY, United States


Description

WeTheHobby is a thriving sports entertainment company with global reach, headquartered in Rochester, NY. We value creativity, diversity, innovation, dedication, and our community!

Our work environment includes:

  • Modern office setting
  • Strong growth opportunities
  • Flexible working hours
  • Lively atmosphere
  • A team that cares about one another
  • Welcoming and inclusive culture

We’re looking for an enthusiastic On-Air Personality to become the face of our brand. If you’re a natural entertainer with a love for sports, entertainment, and a flair for live streaming, this role is your chance to combine passion with performance.

As part of our growing team, you’ll host interactive live streams, showcase high-demand products, and connect with an engaged audience of collectors. You’ll also play a key role in representing WeTheHobby at industry events and helping build our digital & physical presence.

What You’ll Do:

  • Go Live with Confidence: Host exciting live-streamed sports card breaks, delivering energy, entertainment, and expertise to captivate viewers.
  • Engage with Fans: Create a welcoming and interactive atmosphere, responding to audience questions and building relationships.
  • Showcase Products: Promote current and upcoming products, emphasizing their value to both seasoned and new collectors.
  • Maintain High Integrity: Carefully handle, organize and/or sleeve high-value products during live sessions, ensuring quality and accuracy for customers.
  • Build the Brand: Collaborate with our marketing team to generate social media content and expand WeTheHobby’s online reach.
  • Attend Industry Events: Represent the brand at card shows and community events, connecting with collectors and partners.
  • Innovate the Experience: Continuously improve how we engage, entertain, and grow our fanbase through feedback and creativity.

Requirements

What We’re Looking For:

  • Passion for Sports: A genuine enthusiasm for sports, and the culture surrounding them.
  • Natural Performer: Comfortable in front of a camera, with a lively and engaging personality.
  • Attention to Detail: Organized and meticulous with card handling, sorting, sleeving, and shipment preparation.
  • Exceptional Communication: Clear, charismatic, and personable verbal skills to educate and entertain simultaneously.
  • Adaptability & Drive: Willingness to work evenings, weekends, and in a fast-paced, evolving environment.

Bonus Points For:

  • Previous experience in live broadcasting, sales, or eCommerce.
  • Familiarity with platforms like Fanatics Live, Whatnot, and TikTok, plus experience using streaming equipment.
  • Knowledge of break-specific terms (e.g., “case hit”, “1:1”, "parallel cards," "rookie autos") within the sports trading card industry.
  • A social media presence in the sports or hobby industry.
  • Background in collectibles or related industries.

Why Join WeTheHobby?

  • Exciting Growth: Be part of a rapidly growing company in an exploding market.
  • Competitive Pay: Salary base, plus per-show commissions
  • Benefits: Comprehensive health insurance, paid time off, and more!
  • Dynamic Team: Work with a passionate, supportive, and innovative group.
  • Unique Opportunities: Build your personal brand while representing a leading name in sports, entertainment, and collectibles.

In accordance with applicable Federal and State laws, the anticipated pre-commission base salary upon hire for this position based upon location in Rochester, NY, and experience is $40,000 annually.

On-Air Personalities earn on average combined total compensation of $75k - $110k annually.

To comply with Federal law, WeTheHobby participates in E-Verify. All newly hired employees are verified through this electronic system established by the Department of Homeland Security (DHS) and the Social Security Administration (SSA) to confirm their identity and employment eligibility.

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