Jobot
Director of Search (SEM) Job at Jobot in Nashville
Jobot, Nashville, TN, United States, 37247
A top notch Marketing & Advertising agency is looking to add a Senior level Search Director to their ever growing agency!
Job Details
- THIS IS AN ONSITE/HYBRID role in Nashville, TN.
- MUST HAVE AD AGENCY BACKGROUND!!!
This person will be responsible for developing, optimizing, maintaining, and communicating a customized paid search strategy for our clients as well as handling media buys across SEM platforms!
Responsibilities
- Serve as primary lead for all active accounts, including initial campaign recommendations, real-time customization/optimizations, KPI delivery, campaign tracking/measurement and reporting.
- Responsible for upholding deadlines and maintaining accuracy associated with budgets, pacing, reporting, bid adjustments and billing (e.g. Prisma management, draft billing, billing discrepancies, flowcharts, etc.)
- Manage collection of data & research needed to guide creation of advanced online solutions and optimal campaign delivery.
- Develop optimization strategies that increase the company's search engine results rankings.
- Set measurable goals that demonstrate improvement in marketing efforts.
- Monitor daily performance metrics to understand SEO strategy performance.
- Efficiently communicate with other marketing professionals to align goals.
- Collaborate with others within the marketing department to manage paid strategy.
Qualifications
- 6 plus years of experience in successfully managing accounts in online advertising and digital marketing with a focus in SEO/SEM.
- Advertising or digital marketing agency experience is a HUGE PLUS.
- Understanding of search engine algorithms and ranking methods.
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.
- Able to complete competitive analysis of other companies within the industry.
- Excellent written and verbal communication skills (email, phone, etc.).
- Knowledge of ranking factors, search engine algorithms, ad serving platforms and online analytic solutions.
- Mastery of social/search platforms, including relevant tools required for reporting, analytics, and competitive analysis.
- Knowledge of Prisma/MediaOcean a plus.
Salary
$90,000 - $120,000 per year
Seniority level
Director
Employment type
Full-time
Job function
Management and Manufacturing
Industries
Advertising Services, Marketing Services, and Public Relations and Communications Services
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