Product Marketing Manager, Prime Video Channels Job at Amazon in Culver City

Job ID: 2874816 | Amazon.com Services LLC

Prime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Air, Saltburn, The Idea of You, and Road House, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.

As a Product Marketing Manager on the Prime Video Channels (PVC) US Marketing team, you will own the in-app and out-of-app customer experience. You will work collaboratively with Product teams to identify merchandising needs for new launches, anticipate customer requirements, and ensure timely support. Your projects will vary in scope, from short-term improvements to larger initiatives.

Serving as the bridge between Marketing and Product, you will translate marketing needs into product requirements and vice versa. You will drive enhancements to the customer experience, ensuring the voice of our US customers is heard.

Directly responsible for the Storefront and Fire TV customer experience, you will monitor performance, implement merchandising recommendations, and work to increase engagement with our service. You will define, measure, and optimize the merchandising strategy for Prime Video in-app placements.

With an eye for compelling merchandising and a passion for data analysis, you will set goals and measure the success of your efforts. You will learn from and share best practices across Prime Video teams. Familiarity with movies and TV shows is a plus, as you will work in a fast-paced, detail-oriented environment focused on meeting deadlines.

Key job responsibilities

• Define the merchandising strategy for the Prime Video storefront leading the roadmap to increase customer engagement for the business
• Work closely with product and tech teams to test and implement new features and influence customer-facing product roadmap based on business and partner requirements
• Measure and optimize impressions and conversions metrics and be the owner of the storefront merchandising performance
• Create and schedule individual merchandising campaigns across the PV storefront
• Optimize storefront content campaigns, messaging and navigation through frequent testing and data analysis, documenting the results and sharing best practices
• Identify opportunities for content scheduling and process efficiency and automation taking inputs from campaign launch managers, working cross-functionally to implement them

A day in the life

• Execute strategic/tactical storefront merchandising campaigns
• Summarize and share learnings regularly with partner teams and key stakeholders
• Troubleshoot storefront CX issues
• Plan and drive storefront experimentation
• Identify new in-app and out of app merchandising levers
• Streamline operational processes and draft corresponding SOPs
• Collaborate with central product teams to advocate for improvements that deliver on business-impacting metrics and/or goals

BASIC QUALIFICATIONS

• 2+ years of professional non-internship marketing experience
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience using data and metrics to measure impact and determine improvements
• Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms

PREFERRED QUALIFICATIONS

• Knowledge of basic SQL queries
• Experience with A/B or multivariate testing

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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