Tbwa Chiat/Day Inc is hiring: Social Media Marketer, Fortune Conferences & Event

Location: New York, NY

Position: Social Media Marketer, Fortune Conferences & Events

Fortune is seeking an innovative social media marketer to promote our world-class conferences and events. Responsible for social media marketing before, during, and after the event, with the goal of engaging our global community of business leaders.

This person’s work should cultivate a sense of “FOMO” (Fear of Missing Out) for our events and influence Fortune 500 CEOs, celebrities, and other visionaries to lend their voices to the conversation. From aspirational venues to important conversations, this role should showcase the impact Fortune events have on shaping the global business discourse.

Primary responsibilities include:

1. Meeting with internal stakeholders to collaborate on event needs, promotion plans, and success metrics. Able to work efficiently within a matrixed organization.
2. Ideate successful strategies across social networks (LinkedIn, TikTok, Meta) for paid and organic promotion.
3. Incorporate speaker and sponsor needs into coverage plans, including collaboration plans ahead of the event.
4. Work with Fortune’s internal editorial, social, video, and PR teams on complementary coverage of events.
5. Use creative marketing solutions to boost followers across Fortune’s social accounts.
6. Utilize a network of freelancers to assist in asset creation.
7. Tell clear stories around our events while engaging core audiences and attracting new members to our community.
8. Set engagement and impression goals. Track and report progress to key internal stakeholders.

You have:

1. Experience creating social for world-class events in the business community.
2. Fluency in paid and organic social media marketing strategy on established and emerging platforms.
3. Strong communication skills for successful collaboration with internal and external stakeholders.
4. Video experience, along with a strong network of video freelancers, is preferred.
5. Experience with data-driven KPIs, and tracking and reporting success.
6. Exceptional writing and storytelling skills to engage our highly educated and aspirational community of business leaders.
7. Outstanding ability to maintain event calendars, social plans, and promotion.

Qualifications:

1. 5-10 years of experience in social media marketing strategy for events, including community engagement.
2. Fluency in paid and organic best practices for social media marketing on LinkedIn, TikTok, Meta, and others.
3. Strong organizational and communication skills.
4. Creative thinking and problem-solving abilities.
5. Video experience, and ability to work with a freelance network to deliver assets by deadline.
6. High level of professionalism, with an emphasis on communication and collaboration.
7. Ability to communicate data-driven goals and results.
8. The role may require working evenings, weekends, and holidays to support event schedules.

Total Compensation Range: $100,000-$125,000. Commensurate with experience. This range is a good faith estimate and may ultimately vary based on a number of relevant factors.

About Fortune:

At Fortune Media, our mission is to change the world by making business better. We achieve that by providing trusted information, great storytelling, rigorous benchmarking, and world-class community building. Our key values are humility, ownership, and transparency.