Publicis Groupe is hiring: Community Manager in New York

Company description

Bartle Bogle Hegarty (BBH) is a world-famous creative agency that makes jaw-dropping, thumb-stopping, eye-opening work for brands across the globe. Founded in London in 1982, we now have offices in New York, Los Angeles, Stockholm, Mumbai, Singapore, and Shanghai. Our first ad for Levi’s showed a black sheep travelling in the opposite direction to a flock of white ones. That’s where we got our logo and our guiding philosophy: when the world zigs, zag. Why? Because it’s easy to zig, to go with the grain. It feels safe. It feels like the sensible thing to do. But the greater risk is failing to stand out. We believe in the power of difference to make a difference.

Our goal is a simple one: make the best work in the world. That’s where you come in. We need rebels, dreamers, thinkers, mathematicians, makers, artists, visionaries, doers, observers, the different and the unreasonable. We need Black Sheep. People who want to make the hearts flutter and minds do flips, who can change businesses and culture. People who want to make a difference, come here for something different.

https://www.bartleboglehegarty.com

Overview

You will be responsible for creating and publishing social content across all platforms, identifying social sentiment as well as opportunities to instigate or participate in brand-relevant conversations. You will analyze and report social analytics, using insights to create monthly content calendars and make strategic recommendations to the brand team on trends, brewing topics of interest to consumers and competitive activity. You will also be responsible for building community and engaging with comments quickly and effectively.

The ideal candidate has a strong blend of creativity (including strong copywriting, visual storytelling) and analytical abilities (including strategic, actionable assessment of social conversations). Qualities valuable in this role will be a passion for social networks and communications, exceptional writing skills, a curious, analytical mind and a great sense of patience/proactivity. You should also have a strong interest in pop culture, trend spotting and identifying insights to insert the brand in ways that make people say, yeah, that makes sense – our client should play in that conversation space!

You will be part of a larger strategy team and help consumer quickly connect dots between PR, influence and social efforts. With that, you will have additional support as needed for more intricate creative, strategy and issues.

Responsibilities

Key Responsibilities:

• Work collaboratively with the account and client team to outline approach to social publishing, ensuring the social content strategy ladders back to the business priorities

• Manage weekly and seasonal content planning, ensuring an always-on presence

• Give creative input to organic social content calendar (strategy and execution) & coordinate approvals with the Brand Team (as needed)

• Identify key influencers and groups in which to foster relationships, potential engagement opportunities or alerts for the brand. Suggest content for the brand to post for these engagement opportunities. This may include recommendations on when to amplify organic content or influencer content with paid media

• Provide community management support across Pampers social channels (Instagram, Facebook and TikTok)

• Listen to what our social communities have to say and provide the right response consistently and in a timely manner. Publish proactive and reactive social media responses, including 1:1 replies with consumers. This includes issues/crisis management and giving people a great brand interaction for positive comments

• Guide, moderate and monitor discussions and relevant conversations happening across our social channels

• Ability to embody the persona and tone of the brand to be an extension, creating 1:1 consumer interactions that only drive brand love

• Be the consumer insights expert related to what resonates with our consumer in the social media space. Conduct reporting on social media activities from competitive brands, other brands targeting our consumer (best-in-class social programs/content) and any other notable efforts in this space

• Stay on top of defined analytics and key performance indicators, and generate comprehensive social reports - based on KPIs as well as conversations, feedback, sentiment – that enable optimization

• Ensure that best practices are being adhered to across social platforms

• Bring the brand team recommendations on how we can further improve our social presence to make our brand a standout leader in the organic social space

Qualifications

What you bring to the role:

• Bachelor's degree in Marketing, Communications or related degree

• 3-5+ years of social community management and/or social media analytics experience

• High degree of professional maturity; demonstrated ability to work collaboratively and effectively with colleagues at all levels, but also make decisions autonomously

• Experience personally or professionally managing and growing social channels; enthusiastic about learning new platforms, research and analytic tools and search algorithms

• Understand KPIs and have a working knowledge of paid vs. organic social

• Excellent grammar/writing skills in English; excellent copywriting skills. Ability to adapt copywriting style to fit the unique tone of voice of the brand

• Ideally have Photoshop/Canva or other graphic design and simple video editing skills to agilely create new organic content

• Ability to stay organized and perform tasks with a high attention to detail

• Strong analytical skills and familiarity with social platform analytics

• Ability to clearly articulate thoughts in writing

• Is a self-starter and go-getter

• Has a passion for culture and trends

Additional information

Compensation Range: $105,165 - $165,485 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 02/26/2025.

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