Content Manager Job at TBWA\Chiat\Day in Los Angeles

Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding. Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over a million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day. THE OPPORTUNITY: Content Manager REPORTS TO: Brand Marketing Director LOCATION: LA- Hybrid Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports hybrid work for eligible roles. We ask that this role work from our DTLA office 1 day a week. This role is not eligible for visa sponsorship. SCOPE OF RESPONSIBILITIES Manage and grow Birdy Grey's new social media channels from the ground up, including Instagram and TikTok, and oversee the calendar of existing channels like YouTube and Facebook. Manage, create, and test new content formats on Pinterest with a goal for channel growth. Oversee and plan the content calendar for the above channels per the monthly strategy for approval by stakeholders. Ensure daily content is approved for posting, assets are correctly formatted, channel-specific posting formats are designated, and content is scheduled. Collaborate with Brand, Creative, Marketing, and Merchandising on content development. Ideate and plan creative Instagram Stories, Instagram Reels, and TikToks that share our brand narrative and get viewers to engage and buy. Attend and film BTS content at PDP and lifestyle shoots. Develop copy for social posts that adheres to channel-specific best practices and invites conversation. Manage content creators to brainstorm, plan, and execute on deliverables based on the content calendar. Manage a monthly budget of UGC creators and contractors. Request and manage the timeline of creative social assets (Pinterest, Instagram graphics, etc.) and approve deliverables. Distribute bi-weekly social performance and recaps and pivot strategy based on learnings. Determine new channels for testing, map out a strategy, plan, and execute on content. THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES EXPERIENCE / REQUIREMENTS: 5+ years of experience managing a brand's content calendar. Specific experience managing Pinterest, and an avid Pinterest user. A passion for all things social, with a keen pulse on new trends. Knowledge of channel-specific features by platform. Ability to write copy that is both creative and engaging, per marketing channel best practices. Excellent communication and presentation skills. Strong project management skills, collaborates well with cross-functional teams. An eye for aesthetics and branding. Strong analytical skills with the ability to perform data deep dives to surface actionable insights. Hard working and willing to roll sleeves up - no job is too big or too small. You have an entrepreneurial spirit. You thrive in a dynamic, fast-paced, fluid environment. You are comfortable with ambiguity and take initiative to lead projects. NICE TO HAVES Start-up experience is a plus! Interest and knowledge in the fashion and wedding industry. Experience using Canva, Sprout Social, and CapCut. WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees) Competitive Compensation: Based on experience and performance + Annual Performance Bonus Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits Retirement: 401K + up to 4% match after 3 months Generous PTO: Flexible Open PTO Policy + 11 paid holidays Wellness: A monthly wellness day + $50 monthly wellness stipend + summer Fridays Flexibility: Partial remote with a high level of autonomy and accountability + $50 monthly WIFI stipend Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products Family Benefits: 3 months of paid parental leave Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes Highlights: Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022 #22 on BuiltIn’s Best Startups to Work for in LA Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019) Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need Birdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. #J-18808-Ljbffr