Brasfield & Gorrie
Brasfield & Gorrie is hiring: Creative Director in Birmingham
Brasfield & Gorrie, Birmingham, AL, United States, 35275
Responsibilities:
This key position is based on site at our headquarters in Birmingham, Alabama. Leading a team of thinkers and doers, the creative director will bring a mix of marketing expertise and business acumen to the role, promoting our company and our valued clients. Were looking for an experienced manager of people, someone who can inspire others while taking our creative output to a new level as we continue to grow. The ideal candidate will have a natural eye for design and be a prolific generator of dynamic ideas that connect with all types of audiences. If you work with us, youll be challenged and inspired, and youll be proud.
As a Creative Director you will:
Spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technology
Lead and review the work of the creative teams for all web, print, and digital marketing collateral
Develop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies
Analyze brand tracking, market trends, and the competitor landscape
Meet budget requirements by forecasting and managing expenses
Supervise a cross-functional team of creative designers, copywriters, social-media experts, photographers/videographers, and project managers in the strategic development of messaging and deliverables
Prioritize work and resources across engagements, based on short- and long-term needs, and develop schedules by collaborating with designers, copywriters, and video production
Conduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner
Review and approve artwork and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively
Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences
Successful Creative Directors at Brasfield & Gorrie:
Champion Brasfield & Gorrie company culture
Plan ahead and can negotiate skillfully in tough situations
Is perceived as a thought leader by senior leadership
Uses rigorous logic and methods to solve difficult problems
Education - Skills - Knowledge - Qualifications & Experience: 15+ years of relevant experience, with seven or more years as a creative director in an agency or corporate setting
Experience in creating marketing/advertising campaigns from developing the vision and messaging platform to overseeing production on time and within budget
Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print
Stellar communication, presentation, problem-solving and project management skills.
Proven ability to develop successful concepts
Proficiency in leading a team of diverse, talented creatives
Strong creative vision, with an eye on business objectives
Availability for frequent local and out-of-town travel (10-25%)