Manager, Creative-(Content Strategist, Instructional Writer) Job at Walmart in C

Walmart is seeking an experienced Content Strategist to manage Walmart Marketplace’s robust knowledge base, known as Marketplace Learn. The knowledge base consists of 1,000+ articles and FAQs that are focused on empowering eCommerce sellers with the knowledge and tools they need to grow their business on Walmart Marketplace. The ideal candidate will be a talented and organized leader who is passionate about educational content and establishing processes and can effectively lead a small team of writers to produce and maintain instructional yet engaging content at scale.

In this role, you will be responsible for managing content that covers the end-to-end Marketplace seller experience, producing best-in-class digital content and measuring user engagement with the ultimate goal to drive seller growth at scale. The Content Strategist will drive the strategic direction, content planning and development process to produce instructional how-to articles and checklists, product walkthroughs, FAQs, and more.

Ability to adapt to the seller’s experience and learning needs and to align content with business goals and initiatives will be key to this role. The Content Strategist will ensure all digital content is current and up-to-date through quality control measures and will ensure compliance with company policies and procedures.

You’ll sweep us off our feet if:

• You’re a strategist, a visionary, and a writer at heart
• You’re familiar with technical writing and instructional design
• You’re solution-oriented and have a great eye for detail
• You’re analytical and make decisions backed by data
• You’re a talented leader comfortable to provide direction and feedback to junior copywriters
• You’re organized, disciplined, and can manage multiple projects simultaneously
• You’re a master at making complex subjects easily understood through easy-to-follow tutorials and guides
• You have high standards and can hold project contributors accountable
• You’re savvy and can easily learn new digital tools and solutions
• You’re stimulated by challenges and are ready to engage at Fortune 1 scale

You’ll make an impact by:

• Developing strategic vision - Partner with the Senior Manager of Seller Education on defining the Marketplace Learn strategy and vision. Oversee all Marketplace Learn educational content to deliver a great seller experience. Research learning needs and identify knowledge gaps for continuous Marketplace Learn website improvement.
• Producing compelling educational materials - Plan and produce best-in-class educational experience for all new and existing Marketplace sellers. Edit content produced by junior writers ensuring consistency in voice and tone. Support new product releases with engaging educational content for Marketplace Learn.
• Leading a team of writers – Manage a team of agency copywriters, provide direction and review the work of junior copywriters. Perform effective project management and oversee the content development process to meet all deadlines.
• Building cross-functional partnerships - Collaborate with subject matter experts to develop content strategy, review and deliver training collateral. Partner with the Seller Education Operations Lead to manage the intake process and project prioritization.
• Operating with excellence - Establish a scalable and repeatable process for scoping, creation, maintenance, and launch of new training materials. Regularly audit existing Marketplace Learn materials to ensure all information is current, update existing content based on product launches, product updates and other feedback.

The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.

Minimum Qualifications

• Bachelor’s degree in Communication, Fine Arts, Marketing, Creative writing, or related field.
• 5+ years of Copywriting experience and 2+ years of content strategy experience, preferably in technology, eCommerce, or SaaS industries
• 1+ year of Managerial experience

Preferred Qualifications:

• Proven ability to master and learn processes and platforms quickly
• Excellent communication skills – both verbal and written
• Self-starter who has a passion for processes and technical tools
• Collaborative work ethic as partnership with stakeholders at all levels is key
• Ability to move fast, in an often ambiguous and fluid environment
• Experience with Content Management Systems (Contentstack is preferred)
• Experience with project management tools (Asana, JIRA)

Benefits & Perks:

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.

About Walmart Marketplace

Join Walmart, the #1 omni-retailer in the world, and its fast-growing Marketplace business and team. The Marketplace business is our third-party seller business on Walmart.com. It is already large, growing rapidly, and a top-three strategic priority for the company. We enjoy a scrappy, startup culture and environment – but with the resources of the Fortune #1 company. Come help us grow this critically important business to Walmart.

Equal Opportunity Employer

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates,

#J-18808-Ljbffr