Marketing Coordinator Job at HICO America in Pittsburgh

HICO America, headquartered in Pittsburgh, Pennsylvania, with facilities in Los Angeles, Greensburg, PA, and Memphis, TN, is a subsidiary of Hyosung Heavy Industry, a global leader in power transmission and distribution solutions. HICO delivers cutting-edge technologies like transformers, GIS, STATCOM, and BESS to support the energy industry's transition toward sustainable solutions. As a fast-growing company, we pride ourselves on innovation, creativity, and a commitment to excellence.

The Marketing Coordinator reports to the Marketing Manager under the umbrella of the Sales, Marketing, and Application Engineering department. This position offers significant growth opportunities for a uniquely creative individual, particularly someone from an artistic or design background. It is designed to grow into potential future roles, such as Digital Marketing & Creative Specialist, depending on performance and team needs.

The Marketing Coordinator will provide support to the Marketing Product Specialist as needed and collaborate internationally with Hyosung Heavy Industry leaders in Korea, contributing to global product campaigns and gaining valuable cross-cultural marketing experience. This role requires a detail-oriented individual with a passion for social media, visual storytelling, and developing innovative marketing solutions.

Key Responsibilities

• Creative Development
• Collaborate with the marketing team to design and execute compelling creative campaigns that align with HICO’s brand identity.
• Develop unique content for digital platforms, including original graphics, videos, and multimedia assets.
• Explore innovative ways to visually communicate HICO’s values and technological expertise across marketing channels.
• Marketing Communications
• Manage and grow HICO America’s social media presence, crafting visually engaging and impactful content.
• Assist in creating marketing materials such as brochures, explainer sheets, and presentations, with a polished and professional creative flair.
• Event Coordination
• Support the planning and execution of tradeshows, customer events, and internal engagements, focusing on event branding and experiential marketing.
• Capture event highlights through photography or videography to repurpose for marketing content.
• Operational Support
• Maintain and organize HICO’s marketing assets, including swag inventory and promotional materials, ensuring alignment with the brand aesthetic.
• Utilize tools like SharePoint and Canva to streamline marketing operations and collaboration.
• Support for Marketing Product Specialist
• Assist the Marketing Product Specialist with market analysis, data collection, and the development of product-focused content and campaigns.
• Provide logistical and creative support for product launches and other initiatives as directed.
• International Collaboration
• Work with Hyosung Heavy Industry leaders in Korea to support global product campaigns and marketing strategies.
• Gain exposure to international marketing practices and cross-cultural collaboration, contributing to HICO’s global vision.
• Branding and Innovation
• Partner with the Marketing Manager to refine HICO’s visual identity and explore new creative directions for campaigns and events.
• Provide artistic input for key projects such as website updates, promotional videos, and trade show designs.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Fine Arts, Graphic Design, or a related field. Candidates with an art school background are strongly encouraged to apply.
• Experience: 0-2 years of experience in marketing, graphic design, or social media management.

Skills

• Exceptional creativity and an eye for design.
• Proficiency in tools like Canva, Adobe Creative Suite, or similar graphic design platforms.
• Strong understanding of social media platforms and trends, particularly LinkedIn and Instagram.
• Excellent organizational skills and attention to detail.
• Ability to balance creative exploration with tactical execution.

Traits

• A passion for visual storytelling and innovative design.
• Self-starter with a growth mindset and eagerness to learn.
• Team player with a collaborative, positive attitude.

Why Join HICO America?

• Opportunity to influence the creative direction of a fast-growing company in the power industry.
• Mentorship and career growth opportunities within a supportive team environment.
• Exposure to a wide range of marketing functions, including branding, digital content creation, and event planning.
• Room to explore and grow creatively, with the potential to transition into roles like Digital Marketing & Creative Specialist, depending on team needs and individual performance.
• Unique opportunity to collaborate with international teams and contribute to global marketing campaigns.