Freshworks
Freshworks is seeking a dynamic and strategic Product Marketing Manager to lead our competitive messaging and enablement initiatives. In this role you will own the development and execution of compelling competitive positioning arming our sales marketing and product teams with the insights content and tools they need to win in the market. Reporting to the Senior Director of Product Marketing you will be a key driver of competitive intelligence messaging strategy and enablement excellence across Freshworks global gotomarket efforts.
Please note this is a hybrid role that requires an inoffice presence 3 days/week (TuesdayThursday).
Key Responsibilities:
1. Competitive Intelligence & Insights
Lead the development and ongoing refinement of competitive intelligence for our ITSM products ensuring timely actionable insights are available for GTM teams.
Conduct qualitative and quantitative research to analyze competitors product strategies strengths weaknesses opportunities and threats.
Track industry trends customer feedback and thirdparty analyst reports to keep Freshworks teams ahead of market shifts.
Be a subject matter expert on Freshworks competitive landscape and its unique positioning in the highly competitive ITSM market
2. Messaging & Positioning Craft differentiated and compelling competitive messaging that positions Freshworks solutions as leaders in the market.
Develop clear and consistent positioning frameworks that enable sales teams to effectively communicate our competitive strengths and address buyer objections.
Partner with other marketing teams (e.g. digital marketing content comms etc.) to ensure competitive positioning is reflected in Freshworks website campaigns and collateral.
3. Sales Enablement Build maintain and scale a competitive enablement toolkit including battle cards customerfacing messaging guides competitive FAQs and pitch decks.
Train GTM teams including sales solution engineering and customer success on competitive messaging strategies and objectionhandling techniques.
Collaborate with sales enablement teams to ensure competitive content is integrated into broader onboarding and ongoing learning programs.
Build surgical sales plays and competitive takeout campaigns for select competitors
4. CrossFunctional Collaboration Act as a strategic partner to product management sales customer success analyst relations and broader marketing teams.
Support key product launches and campaigns by incorporating competitive messaging into broader gotomarket plans.
Qualifications : 7 years of experience in product marketing competitive intelligence or a related GTM role within a B2B SaaS or enterprise software company.
Proven track record of developing compelling competitive messaging and enablement programs that drive sales impact.
Experience collaborating with crossfunctional teams especially sales product and marketing.
Exceptional written and verbal communication skills with the ability to create clear concise and persuasive content.
Analytical mindset with the ability to synthesize complex data into actionable insights and messaging.
Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
Preferred Qualifications: Experience with sales enablement platforms (e.g. Highspot Seismic).
Strong knowledge of the ITSM markets.
Additional Information : This role is based in the San Francisco Bay Area and the expected base salary range for this position is as shown below. The actual base pay is dependent upon a variety of jobrelated factors such as professional background training work experience business needs and market demand. Therefore in some circumstances the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. This role is also eligible for a target bonus Compensation Package $144700$208035 USD Base Salary
Variable Compensation (where applicable) Freshworks offers multiple options for dental medical vision disability and life insurances. Equity
ESPP flexible PTO flexible spending commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits. Please note this is a hybrid role that requires an inoffice presence 3 days/week (TuesdayThursday). At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work : Yes
Employment Type : Fulltime
Conduct qualitative and quantitative research to analyze competitors product strategies strengths weaknesses opportunities and threats.
Track industry trends customer feedback and thirdparty analyst reports to keep Freshworks teams ahead of market shifts.
Be a subject matter expert on Freshworks competitive landscape and its unique positioning in the highly competitive ITSM market
2. Messaging & Positioning Craft differentiated and compelling competitive messaging that positions Freshworks solutions as leaders in the market.
Develop clear and consistent positioning frameworks that enable sales teams to effectively communicate our competitive strengths and address buyer objections.
Partner with other marketing teams (e.g. digital marketing content comms etc.) to ensure competitive positioning is reflected in Freshworks website campaigns and collateral.
3. Sales Enablement Build maintain and scale a competitive enablement toolkit including battle cards customerfacing messaging guides competitive FAQs and pitch decks.
Train GTM teams including sales solution engineering and customer success on competitive messaging strategies and objectionhandling techniques.
Collaborate with sales enablement teams to ensure competitive content is integrated into broader onboarding and ongoing learning programs.
Build surgical sales plays and competitive takeout campaigns for select competitors
4. CrossFunctional Collaboration Act as a strategic partner to product management sales customer success analyst relations and broader marketing teams.
Support key product launches and campaigns by incorporating competitive messaging into broader gotomarket plans.
Qualifications : 7 years of experience in product marketing competitive intelligence or a related GTM role within a B2B SaaS or enterprise software company.
Proven track record of developing compelling competitive messaging and enablement programs that drive sales impact.
Experience collaborating with crossfunctional teams especially sales product and marketing.
Exceptional written and verbal communication skills with the ability to create clear concise and persuasive content.
Analytical mindset with the ability to synthesize complex data into actionable insights and messaging.
Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
Preferred Qualifications: Experience with sales enablement platforms (e.g. Highspot Seismic).
Strong knowledge of the ITSM markets.
Additional Information : This role is based in the San Francisco Bay Area and the expected base salary range for this position is as shown below. The actual base pay is dependent upon a variety of jobrelated factors such as professional background training work experience business needs and market demand. Therefore in some circumstances the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. This role is also eligible for a target bonus Compensation Package $144700$208035 USD Base Salary
Variable Compensation (where applicable) Freshworks offers multiple options for dental medical vision disability and life insurances. Equity
ESPP flexible PTO flexible spending commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits. Please note this is a hybrid role that requires an inoffice presence 3 days/week (TuesdayThursday). At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work : Yes
Employment Type : Fulltime