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Domino's

Data Scientist Marketing Science

Domino's, Ann Arbor, Michigan, United States

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Summary:

The Analytics & Insights team has been a key contributor to driving Dominos industryleading sales growth by pairing strategic thought leadership with the latest analytic techniques in the fields of data science machine learning artificial intelligence and primary research. The A&I team leverages their skills to drive outstanding consumer and employee experiences to fuel future growth.

As a Data Scientist on the Marketing Science team you will be primarily responsible for championing robust methodologies and statistically sound decisionmaking. These will serve to optimize the profitability of Dominos Digital & nonDigital Marketing Channels. In this role you will be uniquely positioned to influence the evolution of Dominos marketing strategies. This will be done by leveraging analytics to identify areas of efficient growth throughout the entire marketing ecosystem. The marketing landscape is rapidly evolving so this data scientist will need to additionally be flexible and creative in identifying new and effective ways of measuring the impact of emerging and nontraditional marketing platforms. This role will work closely with and contribute to the development of stateoftheart Media Mix Modeling. To be successful as a Data Scientist on the Marketing Data Science team you should have a demonstrated background blending large data statistics creativity and consulting into actionable outcomes.

RESPONSIBILITIES AND DUTIES

Marketing Statistical Consulting (50%) Regularly consult with multiple marketing vendors to drive bestinclass marketing AB measurement Provide optimal statistical test designs for measuring and reporting the effectiveness of various marketing tests Provide feedback on test elements such as sampling strategies statistical techniques power and audience optimization Analyze tests to provide recommendations on conversion customer lifetime sales advertising efficiency and profitability Shape and guide strategic business objectives with disciplined analytic approach Strong mix of influencing partners consulting and individual delivery of analysis Proactively monitor and report on key testhealth metrics Identify develop and present recommendations for further improvements and testing Partner with and manage external vendors when needed to address key business issues Majority of this is accomplished through conversation with partners both internal and external.

Advanced Media Measurement (40%) Media Mix Modeling

support the development of bestinclass inhouse media mix models Develop explanatory Machine Learning Models on the effects that various marketing attributes have on sales performance Recommend and perform custom statistical testing on high impact media channels such as TV

Adhoc Analytics (10%) Adhoc data pulls simple stats and analysis customer segmentation etc Collaborate with and provide datadriven insights to the Marketing team on followup and adhoc requests

Qualifications : Bachelors degree in Data Science Statistics Mathematics Marketing Science or related

field 1 years of professional related work experience Proficient in SQL Proficient in R or Python Applied experience with statistical computer languages (R Python etc.) Knowledge of advanced statistical techniques and concepts (regression probability properties of distributions statistical tests etc.) and experience with applications. Knowledge of a variety of predictive modeling & machine learning techniques (classification predictive artificial neural networks etc.) and their realworld application. Excellent project management skills Excellent collaboration and communication skills Proficient in Microsoft Office

Fluent in Power Point and Proficient in Excel Databricks & Microsoft Azure experience desired

Additional Information : Benefits: Paid Holidays and Vacation Medical Dental & Vision benefits that start on the first day of employment Nocost mental health support for employees and dependents Childcare tuition discounts Nocost fitness nutrition and wellness programs Fertility benefits Adoption assistance 401k matching contributions 15% off the purchase price of stock Company bonus All your information will be kept confidential according to EEO guidelines

Remote Work : No

Employment Type : Fulltime