Digital Marketing Manager

We are seeking an experienced and results-driven Digital Marketing Manager to lead our clients digital strategy and drive online engagement, brand awareness, and revenue growth. This role requires a strategic thinker with a deep understanding of digital marketing channels, analytics, and customer acquisition strategies. The ideal candidate will have a strong background in SEO, paid media, content marketing, social media, and marketing automation.

Location: Salem, NH

Competitive Salary

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies to drive brand visibility, lead generation, and customer engagement.
• Manage digital channels including SEO, PPC, social media, email marketing, and content marketing.
• Oversee website performance, user experience (UX), and conversion rate optimization (CRO) to enhance engagement and sales.
• Analyze marketing data using tools like Google Analytics, HubSpot, or Salesforce to measure campaign performance and optimize strategies.
• Lead paid media campaigns (Google Ads, LinkedIn, Facebook, etc.) to maximize ROI and customer acquisition.
• Collaborate with cross-functional teams including sales, creative, and product teams to ensure cohesive marketing messaging.
• Stay ahead of digital trends and implement best practices in emerging technologies, marketing automation, and customer personalization.
• Manage and mentor a team of digital marketers, providing guidance and professional development opportunities.
• Monitor and allocate budgets to ensure cost-effective marketing initiatives and maximize return on investment..

Qualifications:

• 5+ years of experience in digital marketing, with at least 2 years in a leadership role.
• Proven track record in SEO, PPC, email marketing, social media, and lead generation.
• Strong analytical skills with experience using Google Analytics, HubSpot, Marketo, Salesforce, or similar platforms.
• Expertise in marketing automation tools, A/B testing, and CRO techniques.
• Experience managing paid advertising campaigns across Google, LinkedIn, and social media platforms.
• Excellent leadership, communication, and project management skills.
• Bachelors degree in marketing, Business, Communications, or a related field. MBA is a plus.

Why Join Our Client Team?

• Competitive salary
• Comprehensive benefits package including health, dental, and vision insurance.
• 401(k) with company match.
• Growth opportunities in a fast-paced, innovative environment.

Desired Skills and Experience

Develop and execute comprehensive digital marketing strategies to drive brand visibility, lead generation, and customer engagement.

Manage digital channels including SEO, PPC, social media, email marketing, and content marketing.

Oversee website performance, user experience (UX), and conversion rate optimization (CRO) to enhance engagement and sales.

Analyze marketing data using tools like Google Analytics, HubSpot, or Salesforce to measure campaign performance and optimize strategies.

Lead paid media campaigns (Google Ads, LinkedIn, Facebook, etc.) to maximize ROI and customer acquisition.

Collaborate with cross-functional teams including sales, creative, and product teams to ensure cohesive marketing messaging.

Stay ahead of digital trends and implement best practices in emerging technologies, marketing automation, and customer personalization.

Manage and mentor a team of digital marketers, providing guidance and professional development opportunities.

Monitor and allocate budgets to ensure cost-effective marketing initiatives and maximize return on investment.

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. For unincorporated Los Angeles county, to the extent our customers require a background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions.