Ecommerce Marketing Director

e-Commerce Digital Marketing Director Responsibilities: Create the annual business plan as it relates to eCommerce strategy and digital marketing tactics. Manage P&L and the marketing budget as it relates to the functions managed. Develop objectives, strategies, and KPIs for product assortment, pricing, promotions, events, merchandising, 3P seller, and digital marketing tactics. Lead new item launches, the Seller Central workstreams, Amazon online marketplace strategy, and performance marketing. Manage outside agencies and be the key contact for workflows. Ensure that the external agencies and vendors are hitting the goals set forth and delivering work that is on brand and strategy. Oversee the transition from a 2PL model to 3PL model. Work with the VP of Marketing to oversee large website migration transition. Provide key stakeholder presentations, recaps, and reporting. Own B2B marketing tool strategy and identify gaps where new digital platforms can come into play. Oversee the PIM/DAM platform and manage one direct report whose main function is managing the platform. Work cross-functionally with internal teams such as finance, inventory management, sales, QA, operations, procurement, and other key stakeholders. Analyze reports and make changes to the strategy based on results. Dive into the work hands-on, but also understand when to offload to agency partners. E-commerce Digital Marketing Director Qualifications: Bachelor's degree in communications, journalism, or related field. 5 years' experience in the CPG space. Experience with Amazon online marketplace and other online marketplaces.