Otsuka Pharmaceutical Co., Ltd
Manager, Patient Marketing
Otsuka Pharmaceutical Co., Ltd, Palo Alto, California, United States, 94306
Manager, Patient Marketing
The following information provides an overview of the skills, qualities, and qualifications needed for this role. Manager, Patient Marketing Apply locations Palo Alto time type Full time posted on Posted 30+ Days Ago job requisition id R7730 At Recor Medical, we are pioneering Ultrasound Renal Denervation (uRDN) therapy to treat hypertension, the leading cardiovascular risk factor in the world. With our Paradise uRDN System, we’re on a mission to provide the millions of people who suffer from hypertension with a non-drug and minimally invasive option to lower their blood pressure. Join us on our journey and make a meaningful impact on the lives of people around the globe. Position Summary The Patient Marketing Manager leads the development and execution of the patient-centric omnichannel marketing plan for Recor Medical. The goal is to engage patients through marketing initiatives to drive awareness and interest in uRDN therapy. This role requires strong cross-functional collaboration with Market Development, Marketing Communications, Market Access, the field commercial team as well as Legal and Regulatory. This role reports to the Director of Marketing. Responsibilities and Duties: Plan and execute the patient-centric marketing strategy to drive patient engagement across all channels. Design and develop patient education programs and support materials to enhance patient awareness and knowledge of uRDN therapy in the treatment of hypertension. Create compelling patient-centric content for various channels, including websites, social media, email campaigns, and patient portals. Build patient engagement programs including live or digital events and communities. Build relationships with patient advocacy groups and identify partnership/sponsorship opportunities. Work closely with Marketing Communication to design and implement direct-to-patient marketing initiatives including digital campaigns. Conduct market research to maintain a thorough understanding of patient needs and preferences and leverage insights to inform the marketing plan. Close collaboration with cross-functional teams to gain alignment and approval on patient-targeted marketing initiatives. Requirements: Bachelor’s degree required; MBA or equivalent advanced degree preferred. Previous marketing experience required. 5+ years of experience in patient-centric marketing in the life sciences or healthcare space, including brand positioning, omnichannel strategy, campaign management, and digital marketing experience. Proficient in marketing fundamentals. Enjoy interaction with patients and believe in patient engagement to further Recor’s mission. Excellent program management and execution skills. Ability to work collaboratively with cross-functional teams. Ability to manage and lead various external stakeholders, including agencies and production vendors. Self-motivated and proactive with a positive attitude. Strong interpersonal and problem-solving skills. Excellent communication (oral, written, and presentation) and interpersonal skills. Expect to travel up to 20% of the time. Salary Range:
$121,333 - $148,333 (Annual Base Salary) The successful candidate's starting base pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The expected base pay range for this role may be modified based on market conditions. COVID-19 Vaccination Requirements: At Recor Medical, we care, we collaborate, we challenge, and we create. Pursuant to these core values, we are focused on the health and safety of our employees, as well as the teamwork essential for innovation of our pioneering technology. COVID-19 vaccines will be required for all Recor US office employees effective June 10, 2021, as well as all new US office employees joining our company. Fully vaccinated persons are those who are >=14 days post-completion of the primary series of an FDA-authorized COVID-19 vaccine. Equal Employment Opportunity: At Recor Medical, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer, we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic. Respecting your privacy is an essential part of the Company’s privacy program, and we are committed to the proper handling of Personal Information collected or processed in connection with an Applicant’s application for employment, a Contract Worker’s work, or a Former Employee’s employment at Recor. Refer to our Applicant, Contract Worker & Former Employee Privacy Policy for more detailed information. About Us At Recor Medical, we are pioneering Ultrasound Renal Denervation (uRDN) therapy to treat hypertension, the leading cardiovascular risk factor in the world. With our Paradise uRDN System, we’re on a mission to provide the millions of people who suffer from hypertension with a non-drug and minimally invasive option to lower their blood pressure. Join us on our journey and make a meaningful impact on the lives of people around the globe.
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The following information provides an overview of the skills, qualities, and qualifications needed for this role. Manager, Patient Marketing Apply locations Palo Alto time type Full time posted on Posted 30+ Days Ago job requisition id R7730 At Recor Medical, we are pioneering Ultrasound Renal Denervation (uRDN) therapy to treat hypertension, the leading cardiovascular risk factor in the world. With our Paradise uRDN System, we’re on a mission to provide the millions of people who suffer from hypertension with a non-drug and minimally invasive option to lower their blood pressure. Join us on our journey and make a meaningful impact on the lives of people around the globe. Position Summary The Patient Marketing Manager leads the development and execution of the patient-centric omnichannel marketing plan for Recor Medical. The goal is to engage patients through marketing initiatives to drive awareness and interest in uRDN therapy. This role requires strong cross-functional collaboration with Market Development, Marketing Communications, Market Access, the field commercial team as well as Legal and Regulatory. This role reports to the Director of Marketing. Responsibilities and Duties: Plan and execute the patient-centric marketing strategy to drive patient engagement across all channels. Design and develop patient education programs and support materials to enhance patient awareness and knowledge of uRDN therapy in the treatment of hypertension. Create compelling patient-centric content for various channels, including websites, social media, email campaigns, and patient portals. Build patient engagement programs including live or digital events and communities. Build relationships with patient advocacy groups and identify partnership/sponsorship opportunities. Work closely with Marketing Communication to design and implement direct-to-patient marketing initiatives including digital campaigns. Conduct market research to maintain a thorough understanding of patient needs and preferences and leverage insights to inform the marketing plan. Close collaboration with cross-functional teams to gain alignment and approval on patient-targeted marketing initiatives. Requirements: Bachelor’s degree required; MBA or equivalent advanced degree preferred. Previous marketing experience required. 5+ years of experience in patient-centric marketing in the life sciences or healthcare space, including brand positioning, omnichannel strategy, campaign management, and digital marketing experience. Proficient in marketing fundamentals. Enjoy interaction with patients and believe in patient engagement to further Recor’s mission. Excellent program management and execution skills. Ability to work collaboratively with cross-functional teams. Ability to manage and lead various external stakeholders, including agencies and production vendors. Self-motivated and proactive with a positive attitude. Strong interpersonal and problem-solving skills. Excellent communication (oral, written, and presentation) and interpersonal skills. Expect to travel up to 20% of the time. Salary Range:
$121,333 - $148,333 (Annual Base Salary) The successful candidate's starting base pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The expected base pay range for this role may be modified based on market conditions. COVID-19 Vaccination Requirements: At Recor Medical, we care, we collaborate, we challenge, and we create. Pursuant to these core values, we are focused on the health and safety of our employees, as well as the teamwork essential for innovation of our pioneering technology. COVID-19 vaccines will be required for all Recor US office employees effective June 10, 2021, as well as all new US office employees joining our company. Fully vaccinated persons are those who are >=14 days post-completion of the primary series of an FDA-authorized COVID-19 vaccine. Equal Employment Opportunity: At Recor Medical, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer, we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic. Respecting your privacy is an essential part of the Company’s privacy program, and we are committed to the proper handling of Personal Information collected or processed in connection with an Applicant’s application for employment, a Contract Worker’s work, or a Former Employee’s employment at Recor. Refer to our Applicant, Contract Worker & Former Employee Privacy Policy for more detailed information. About Us At Recor Medical, we are pioneering Ultrasound Renal Denervation (uRDN) therapy to treat hypertension, the leading cardiovascular risk factor in the world. With our Paradise uRDN System, we’re on a mission to provide the millions of people who suffer from hypertension with a non-drug and minimally invasive option to lower their blood pressure. Join us on our journey and make a meaningful impact on the lives of people around the globe.
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