Family Fare, LLC
VP of Marketing, Retail Banners
Family Fare, LLC, Byron, Michigan, United States, 48418
VP of Marketing, Retail Banners
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV. Apply Location: Byron Center, Michigan
Time Type: Full time
Posted on: Posted 2 Days Ago
Job Requisition ID: R70775
At SpartanNash, we deliver the ingredients for a better life through customer-focused innovation. We do this for our supply chain customers and U.S. military commissaries, retail store guests, and, most importantly, our Associates. In fact, we see a day when each will say,
“I can’t live without them.”
Our SpartanNash family of Associates is 20,000 strong, ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists. Each of them plays an integral role in SpartanNash’s
People First
culture, Operational Excellence, and Insights that Drive Solutions. Ready to contribute to the success of our food solutions company? Apply now!
Job Description:
Position Overview: The Vice President of Marketing Banners will lead the development and execution of shopper-focused marketing strategies for SpartanNash’s portfolio of owned retail banners. This role includes overseeing brand equity, architecture, annual strategy and planning, and the full-funnel shopper experience. The VP will be instrumental in driving demand and building customer loyalty, playing a pivotal role in transforming our retail banners and enhancing customer service.
Key Responsibilities:
Strategic Vision & Growth:
Develop and manage a long-term strategic vision and goals to drive growth and create effective solutions for our customers.
Brand Equity & Consistency:
Establish and reinforce brand equity for retail banners, ensuring consistent identity and messaging for shoppers and throughout the organization.
Monitor and be accountable for the brand health of our retail banners, market share, and ROI on marketing investments.
Annual Marketing Plans:
Develop comprehensive annual marketing plans that leverage shopper insights in collaboration with Retail, Merchandising, Communications, and Sales teams.
Creative & Media Management:
Oversee the planning and execution of creative and media strategies, managing relationships with agencies, vendors, and external partners.
Customer Loyalty Programs:
Design and implement scalable and repeatable customer loyalty programs and incentives based on banner identities, customer preferences, and market trends.
Team Leadership:
Lead and mentor a team of senior marketing leaders and professionals, guiding them in shaping the marketing strategy for each banner and brand.
Foster a culture of innovation and collaboration within the marketing team.
Additional Responsibilities:
Take on additional responsibilities as assigned or as the business needs evolve.
Required Qualifications:
Education:
Bachelor’s degree in Marketing, Management, Business Administration, or a related field. An MBA is preferred.
Equivalent combinations of education and experience will be considered.
Experience:
Minimum of 10+ years of experience in marketing or a related field.
At least 5+ years in senior leadership roles, demonstrating expertise in strategic planning and team leadership.
Skills & Abilities:
Strong analytical mindset with excellent communication and interpersonal skills.
Proven creativity and innovation, particularly in portfolio management.
Ability to inspire and lead a marketing team towards achieving strategic goals.
Travel Requirements:
Willingness to travel, including overnight stays, up to 25% depending on business needs.
As part of our
People First
culture, SpartanNash is proud to offer a robust and competitive Total Rewards benefits package.
SpartanNash is an Equal Opportunity Employer, including disability and veteran, that celebrates diversity and believes employing a diverse workforce is key to our success. We are committed to providing equal employment opportunities to all individuals.
We are not able to sponsor work visas for this position.
About Us SpartanNash (Nasdaq: SPTN) is a food solutions company that delivers the ingredients for a better life. Committed to fostering a
People First
culture, the SpartanNash family of Associates is approximately 20,000 strong. SpartanNash operates two complementary business segments – food wholesale and grocery retail. Its global supply chain network serves wholesale customers that include independent and chain grocers, national retail brands, e-commerce platforms, and U.S. military commissaries and exchanges. The Company distributes products for every aisle in the grocery store, from fresh produce to household goods to its OwnBrands, which include the Our Family portfolio of products. On the retail side, SpartanNash operates 144 brick-and-mortar grocery stores, primarily under the banners of Family Fare, Martin’s Super Markets, and D&W Fresh Market, in addition to dozens of pharmacies and fuel centers. Leveraging insights and solutions across its segments, SpartanNash offers a full suite of support services for independent grocers. For more information, visit spartannash.com.
#J-18808-Ljbffr
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV. Apply Location: Byron Center, Michigan
Time Type: Full time
Posted on: Posted 2 Days Ago
Job Requisition ID: R70775
At SpartanNash, we deliver the ingredients for a better life through customer-focused innovation. We do this for our supply chain customers and U.S. military commissaries, retail store guests, and, most importantly, our Associates. In fact, we see a day when each will say,
“I can’t live without them.”
Our SpartanNash family of Associates is 20,000 strong, ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists. Each of them plays an integral role in SpartanNash’s
People First
culture, Operational Excellence, and Insights that Drive Solutions. Ready to contribute to the success of our food solutions company? Apply now!
Job Description:
Position Overview: The Vice President of Marketing Banners will lead the development and execution of shopper-focused marketing strategies for SpartanNash’s portfolio of owned retail banners. This role includes overseeing brand equity, architecture, annual strategy and planning, and the full-funnel shopper experience. The VP will be instrumental in driving demand and building customer loyalty, playing a pivotal role in transforming our retail banners and enhancing customer service.
Key Responsibilities:
Strategic Vision & Growth:
Develop and manage a long-term strategic vision and goals to drive growth and create effective solutions for our customers.
Brand Equity & Consistency:
Establish and reinforce brand equity for retail banners, ensuring consistent identity and messaging for shoppers and throughout the organization.
Monitor and be accountable for the brand health of our retail banners, market share, and ROI on marketing investments.
Annual Marketing Plans:
Develop comprehensive annual marketing plans that leverage shopper insights in collaboration with Retail, Merchandising, Communications, and Sales teams.
Creative & Media Management:
Oversee the planning and execution of creative and media strategies, managing relationships with agencies, vendors, and external partners.
Customer Loyalty Programs:
Design and implement scalable and repeatable customer loyalty programs and incentives based on banner identities, customer preferences, and market trends.
Team Leadership:
Lead and mentor a team of senior marketing leaders and professionals, guiding them in shaping the marketing strategy for each banner and brand.
Foster a culture of innovation and collaboration within the marketing team.
Additional Responsibilities:
Take on additional responsibilities as assigned or as the business needs evolve.
Required Qualifications:
Education:
Bachelor’s degree in Marketing, Management, Business Administration, or a related field. An MBA is preferred.
Equivalent combinations of education and experience will be considered.
Experience:
Minimum of 10+ years of experience in marketing or a related field.
At least 5+ years in senior leadership roles, demonstrating expertise in strategic planning and team leadership.
Skills & Abilities:
Strong analytical mindset with excellent communication and interpersonal skills.
Proven creativity and innovation, particularly in portfolio management.
Ability to inspire and lead a marketing team towards achieving strategic goals.
Travel Requirements:
Willingness to travel, including overnight stays, up to 25% depending on business needs.
As part of our
People First
culture, SpartanNash is proud to offer a robust and competitive Total Rewards benefits package.
SpartanNash is an Equal Opportunity Employer, including disability and veteran, that celebrates diversity and believes employing a diverse workforce is key to our success. We are committed to providing equal employment opportunities to all individuals.
We are not able to sponsor work visas for this position.
About Us SpartanNash (Nasdaq: SPTN) is a food solutions company that delivers the ingredients for a better life. Committed to fostering a
People First
culture, the SpartanNash family of Associates is approximately 20,000 strong. SpartanNash operates two complementary business segments – food wholesale and grocery retail. Its global supply chain network serves wholesale customers that include independent and chain grocers, national retail brands, e-commerce platforms, and U.S. military commissaries and exchanges. The Company distributes products for every aisle in the grocery store, from fresh produce to household goods to its OwnBrands, which include the Our Family portfolio of products. On the retail side, SpartanNash operates 144 brick-and-mortar grocery stores, primarily under the banners of Family Fare, Martin’s Super Markets, and D&W Fresh Market, in addition to dozens of pharmacies and fuel centers. Leveraging insights and solutions across its segments, SpartanNash offers a full suite of support services for independent grocers. For more information, visit spartannash.com.
#J-18808-Ljbffr