Nationwide Energy Partners
Marketing Specialist Job at Nationwide Energy Partners in Columbus
Nationwide Energy Partners, Columbus, OH, United States, 43224
TITLE: Marketing Specialist
DIVISION: Marketing
REPORTS TO: Senior Manager, Marketing
EMPLOYMENT TYPE: Full-Time
FLSA STATUS: Exempt
GENERAL SUMMARY
For 25 years, Nationwide Energy Partners (NEP) has partnered with property developers, owners, and managers who demand a better energy service experience for their multifamily properties. We are committed to providing transparency and transformation to achieve your energy efficiency, cost savings, and resident satisfaction goals.
We are searching for a skilled team member to support our company’s purpose to bring people together to connect through thoughtful integration of technology and customer experience. In this role, you’ll be vital in creating, developing, and executing innovative marketing campaigns and strategies that drive brand awareness, customer engagement, and business growth. The Marketing Specialist will produce high-quality content across multiple channels, including social media, email, digital advertising, trade shows, newsletters, press releases, and videos, ensuring a consistent and compelling brand voice.
DUTIES AND RESPONSIBILITIES
QUALIFICATIONS
The physical demands and work environment described herein are representative of the criteria that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to individuals with disabilities to perform these functions in accordance with applicable law.
Physical Demands: While performing the duties of this job, the employee is required to primarily sit; stand; walk; handle or feel objects, reach with hands and arms; talk and hear. Specific vision abilities required by the job include close vision, distance vision, and the ability to focus. Use of simple hand tools and various electronic devices may also be required.
Work Environment: Primarily work from our Home Office in Downtown Columbus, Ohio, with options for a hybrid work environment.
Disclaimer
The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
DIVISION: Marketing
REPORTS TO: Senior Manager, Marketing
EMPLOYMENT TYPE: Full-Time
FLSA STATUS: Exempt
GENERAL SUMMARY
For 25 years, Nationwide Energy Partners (NEP) has partnered with property developers, owners, and managers who demand a better energy service experience for their multifamily properties. We are committed to providing transparency and transformation to achieve your energy efficiency, cost savings, and resident satisfaction goals.
We are searching for a skilled team member to support our company’s purpose to bring people together to connect through thoughtful integration of technology and customer experience. In this role, you’ll be vital in creating, developing, and executing innovative marketing campaigns and strategies that drive brand awareness, customer engagement, and business growth. The Marketing Specialist will produce high-quality content across multiple channels, including social media, email, digital advertising, trade shows, newsletters, press releases, and videos, ensuring a consistent and compelling brand voice.
DUTIES AND RESPONSIBILITIES
- Plan, execute, and analyze multi-channel marketing campaigns to generate leads, build brand awareness, and enhance NEP’s reputation.
- Coordinate marketing initiatives across platforms, including social media, paid search, print, and digital advertising.
- Develop engaging content such as social media posts, videos, infographics, sales collateral, and presentations that resonate with target audiences and align with the NEP brand.
- Manage the marketing content calendar, ensuring on-time delivery and adherence to brand guidelines.
- Design and implement email marketing strategies to optimize engagement and drive retention, including segmentation, A/B testing, and automation.
- Support the planning and execution of industry events, sponsorships, and trade shows to create meaningful brand experiences and strengthen customer relationships.
- Oversee assigned marketing project timelines, budgets, and deliverables to ensure campaigns are executed seamlessly. Collaborate with internal and external stakeholders to achieve objectives.
- Track, analyze, and report on key campaign performance metrics. Provide actionable insights and recommendations to improve effectiveness and ROI.
- Stay informed on industry trends and the competitive landscape to guide strategic marketing decisions. Develop data-driven recommendations for content and campaigns.
- Utilize tools such as HubSpot, MailChimp, and Google Analytics to execute and monitor campaigns effectively.
- Assist in tracking and managing the marketing budget, ensuring resources are allocated effectively.
- Collaborate with cross-functional teams to align marketing strategies with organizational goals.
- Take on special projects and other duties as assigned.
QUALIFICATIONS
- Bachelor’s degree in marketing, communications, business, or a related field.
- 2+ years of experience in a marketing role, preferably in the energy or utilities sector.
- Proven ability to create and execute impactful marketing campaigns.
- Strong writing, editing, and storytelling skills.
- Proficiency in marketing tools and platforms like HubSpot, MailChimp, and Google Analytics.
- Excellent organizational and project management abilities.
- Analytical mindset with the ability to interpret data and make informed recommendations.
- Team player with a positive attitude and strong collaboration skills.
The physical demands and work environment described herein are representative of the criteria that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to individuals with disabilities to perform these functions in accordance with applicable law.
Physical Demands: While performing the duties of this job, the employee is required to primarily sit; stand; walk; handle or feel objects, reach with hands and arms; talk and hear. Specific vision abilities required by the job include close vision, distance vision, and the ability to focus. Use of simple hand tools and various electronic devices may also be required.
Work Environment: Primarily work from our Home Office in Downtown Columbus, Ohio, with options for a hybrid work environment.
Disclaimer
The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.