Motive Power, Inc. is hiring: Marketing Manager in Sunnyvale

Position: Marketing Manager

Location: San Francisco Bay Area

About Us: Motive Power is a dynamic consulting firm specializing in the US Utility industry, offering innovative solutions that enable clients to achieve their corporate sustainability and decarbonization goals. We provide comprehensive project delivery, developing and mentoring teams, and expanding our utility business, all while championing ESG and decarbonization initiatives.

Our commitment to enhancing efficiency, effectiveness, and sustainability is at the core of our

organizational development, data innovation, and change adoption expertise. We take a holistic

approach, streamlining project management, optimizing processes, and leveraging data-driven

insights to foster sustainable growth. Our people-centric change management strategies ensure

seamless transitions and alignment with strategic sustainability objectives. With a strong focus on

sustainability, we empower organizations to not only improve their performance but also make a

lasting positive impact on society and the environment.

Position Overview: We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and strengthen our brand presence. The ideal candidate will have exceptional marketing skills and the ability to translate complex concepts into compelling campaigns that resonate with our target audience. Experience or knowledge in sustainability and the utilities sector is highly desirable but not required.

Key Responsibilities:

Strategic Planning:

• Develop and execute a comprehensive marketing strategy aligned with the firm’s business goals and sustainability mission.
• Identify target audiences and create segmentation strategies to maximize engagement.

Campaign Development:

• Design and manage multi-channel marketing campaigns (digital, content, events, and more) that highlight the firm’s expertise in sustainability for utilities.
• Collaborate with internal teams to produce high-quality marketing collateral, including case studies, white papers, blogs, and social media content.

Brand Management:

• Maintain and enhance the firm’s brand identity, ensuring consistency across all touchpoints.
• Position the firm as a thought leader in sustainability by leveraging public relations, industry events, and partnerships.

Digital Marketing:

• Oversee the firm’s digital presence, including website, social media channels, and email marketing campaigns.
• Use SEO and analytics tools to optimize content performance and user engagement.

Stakeholder Engagement:

• Work closely with consultants and subject matter experts to translate technical insights into marketable content.
• Foster relationships with industry influencers, media outlets, and strategic partners to amplify the firm’s reach.

Metrics and Reporting:

• Track and analyze the performance of marketing initiatives using KPIs and data-driven insights.
• Provide regular reports and recommendations for continuous improvement.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in marketing, with a focus on B2B or sustainability-related industries.
• Strong knowledge of sustainability trends and the utilities sector is highly desirable but not required.
• Proven ability to manage multi-channel marketing campaigns and drive measurable results.
• Exceptional written and verbal communication skills.
• Proficiency in marketing tools and platforms, such as HubSpot, Google Analytics, and Adobe Creative Suite.
• Strong project management and organizational skills, with the ability to manage multiple priorities.
• Passion for sustainability and a commitment to making a positive impact.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A collaborative and mission-driven work environment.
• The chance to make a meaningful impact in the sustainability and utilities sectors.

At Motive Power, we are committed to fostering a diverse and inclusive work environment that

reflects our dedication to ESG principles. We encourage candidates from all backgrounds to apply.